AI innovation takes center stage at Microsoft Ignite
Artificial intelligence is transforming how software companies build, scale, and deliver solutions. At Microsoft Ignite, we announced new tools and programs to help developers accelerate innovation responsibly, from AI-powered workflows and unified tools in Microsoft Foundry to Cohere’s language models on Azure. Plus, the global launch of Microsoft Marketplace brings the industry’s largest catalog of AI apps and agents, enabling partners to reach new customers and unlock growth. Explore the latest announcements and learn how to ship faster, scale confidently, and turn AI innovation into business impact. Read the full articleBecoming a Frontier Firm: Accelerate custom app development with Quick-Start Development Toolkit
The theme of Ignite was undeniable: Frontier firms are transforming business with investments and projects developing AI apps and agents. And these aren’t just businesses using AI - they’re companies developing and monetizing AI apps and agents. The numbers are clear - here are a few compelling stats from a global study commissioned by Microsoft with the International Data Corporation (IDC) about Frontier firms: 67% are monetizing industry-specific AI use cases to boost revenue 58% use custom AI, and in the next two years, that will increase to 77% Those building agentic solutions will grow 3x in the next two years ROI is 3x higher for Frontier firms than slower adopters It’s no longer a question. Companies who get ahead, make and sell AI apps and agentic solutions. But it can be difficult to develop at the speed of AI. To answer the challenge of streamlining and shortening the development cycle, we’ve improved the Quick-Start Development Toolkit to help your team start coding in minutes. Getting simple guidance for custom application development To help your team go from idea to coding in minutes, we've introduced the Quick-Start Development Toolkit. Teams were spending too much time with false starts or hunting for AI app or agent code templates. With expert developer guidance, we created the Quick-Start Development patterns - a package that includes a sample solution reference diagram, custom code templates for your dev team to download and customize, and high-value resources to address common development challenges. We’ve also made it easier to find the right development pattern for your needs. Answer a few questions to see how to develop an AI app We’ve built an interactive wizard that makes it easy for software companies to go from thinking about AI or agentic solutions to solve a problem directly to creating custom code. The process is easy: Go to Quick-Start Development Toolkit Click on “Find the right pattern for your needs” Answer a few simple questions about your priority scenario, environment, and tools Land on a development pattern designed to help your team start coding in minutes With development patterns ranging from flexible AI app or agent development with Microsoft Foundry to multi-agent custom automation to integrating your data with Microsoft Fabric Unified Data Foundation, you’ll find a development pattern to get started on your next AI app or agent. Not the right fit? Keep looking at focused patterns, all created in partnership with Microsoft experts. If your project has a different focus, like migrating or replicating an AWS app to Azure or integrating Microsoft Security to an app, the Quick-Start Development Toolkit has development templates for these, too. Take the confusion out of how to make an app and then publish and monetize it After you're done developing, realize full ROI on your app or agent and help other companies advance their Frontier level by publishing and selling it on Microsoft Marketplace. Within each development pattern, you can get curated guidance from App Advisor to package, publish, and sell your app. Ready to get started with your next AI app project? Visit the Quick-Start Development Toolkit today!Start coding in minutes with the Quick-start Development Toolkit
The timeline from an idea for an app to coding is longer than most software development companies would like. Understanding the problem is only the first step in deciding what tools can be used to develop and how to code. And, with a dizzying array of development tools and approaches, time can be lost in consideration before anything is ever built. To help solve this problem, use the Quick-start Development Toolkit — collected actionable resources centered around best practice development patterns — that help software companies get targeted code packages to streamline their app development for AI, Copilot, and agents, AWS to Azure multi-cloud replication, or apps integrating Security. How does it work? As companies brainstorm apps to develop, they often know about the business benefits and purpose, the scenarios where the app would be valuable. What they might not have (without several dev cycles) is the general architecture of that app design and a quick way for their developers to iterate with code, seeing if it’s the right approach. As a result, their time to market may be slower and — when developing apps — this can be costly. With the Quick-start Development Toolkit, we’ve brought together the combined knowledge of experts at Microsoft to provide the foundations of getting developers working with applicable code within minutes: Reference solution architecture: to show how components are used and interact, Click-to-deploy reference code: cloud-ready templates get you coding in minutes, How-to articles: for context to help understand products, patterns, and tips to deploy. These streamlined resources help you and your team get ideas off the drawing board and into a tangible prototype within minutes, saving your team valuable dev cycles. Having access to these should cut time and effort from your dev cycles, helping you stay at the forefront of app development. We look forward to seeing your apps in market! Visit the Quick-start Development Toolkit to boost your code cadence today.Gain clarity on your Marketplace offer type in minutes with App Advisor
Publishing your app or agent to Microsoft Marketplace is the first critical step to reaching customers, unlocking benefits, and monetizing your solution. But choosing the right marketplace offer type to match your technology and business needs can slow teams down with extensive research or trial and error. That’s why App Advisor includes an interactive offer type selection wizard, designed to help you move forward with clarity and confidence. By answering a short set of targeted questions, you can quickly identify the marketplace offer type that best fits your app or agent technology and business goals, without guesswork or context switching. How the interactive offer type selection wizard helps The wizard simplifies one of the most important publishing decisions by guiding you through a focused set of inputs. In just a few steps, it helps you: Narrow options based on your chosen product stack, Align offer types to how your solution is built and delivered, Match deployment and selling models to the right marketplace configuration. What once required hours of documentation review and comparison can now be completed in minutes, accelerating your publishing momentum. How the interactive offer selection wizard works Getting started is straightforward and fully integrated into App Advisor: Go to the Choose your marketplace offer type, Click the Guide me to my offer type button, Answer a few questions about your app or agent, Receive a recommended offer type, based on your answers, Review pricing and transaction details specific to that offer type, See what types of private offers are applicable to this type of offer. The guidance you see is tailored to your selection, helping you understand not just what to choose, but why it fits your scenario. If you want to explore an alternative path, you can restart the wizard at any time and compare outcomes. With this wizard, clear choices lead to a confident decision. Move from decision to publishing faster The interactive offer selection wizard removes friction from the early stages of marketplace publishing. By helping you choose the right offer type up front, App Advisor enables you to spend less time researching and more time building, publishing, and selling. Ready to make your next marketplace decision with confidence? Get a clear offer type choice in App Advisor today.Build smarter, publish faster: Here’s what’s new in App Advisor
App Advisor just got a major upgrade - and it’s changing the game for software development companies building apps and agents for the Microsoft Marketplace. Since its MVP launch in January 2024, App Advisor has helped thousands of partners like you streamline their journey. 💬 What partners are saying App Advisor isn’t just a tool - it’s a game-changer. Here’s what partners have shared about their experience: “I appreciate that App Advisor curates the content for the partner since the amount of data available is just so vast. It does a great job of curating for them based on their goals.” Frank Valdivieso, President & CEO, Gryphon Consulting ⚡What’s new? Smarter focus, faster execution, and scalable growth Now, with six new features launched in the US (and global availability coming soon), App Advisor is making it easier than ever to stay focused, move faster, and scale smarter with apps and agents. Here’s what’s new: 🛠️ In-app marketplace offer creation Start your marketplace journey directly within App Advisor - no context switching required. You can now initiate offer creation for popular offer types without leaving the platform. Not signed up to publish - no problem! App Advisor can get you signed up and on your way to creating your offer. 🚀 Tailored recommendations by marketplace offer type Confidently align your app with the right marketplace offer and pricing model using our interactive wizard. Get personalized recommendations based on your app profile and program membership - and fast-track publishing to launch sooner. 📁 Multi-project save with Partner Center linking Advance multiple apps and agents from a single, centralized experience. Save guidance across projects and link each to its Partner Center offer for seamless continuity. 🎯 Membership-based guidance Receive personalized guidance based on your ISV Success or Marketplace Rewards membership. App Advisor adapts its recommendations to help you make faster, smarter decisions. ✅ ISV Success sign-up integration Sign up for ISV Success and resume your workflow without disruption. Unlock benefits like cloud credits, technical consults, and go-to-market resources - all without breaking your build flow. 🎥 Embedded video playback Explore how to build, publish, and grow your apps and agents with step-by-step video guidance. Watch demos and guidance videos directly within App Advisor. Stay in flow with seamless, distraction-free learning, all while keeping the AI-powered assistant visible and ready to help. Ready to accelerate your marketplace success? Dive into App Advisor today to build, publish, and sell transactable offers with clarity, speed, and confidence. Make sure you check out the new Microsoft Marketplace - the single destination to find, try, and buy AI apps, tools, and agents. Read the blog to learn more. Ready to level up with App Advisor? Watch this quick video and unlock what’s next!Try a Microsoft Build demo search app with LLM functions from Azure Marketplace partner Elastic
In this guest blog post, Jonathan Simon, Sr. Product Marketing Engineer at Elastic, a longtime Microsoft and Azure Marketplace partner, presents a hybrid search solution that addresses unique challenges by using Microsoft Azure OpenAI Service, Azure Maps, and GitHub Codespaces in conjunction with Elasticsearch.Marketplace roadmap sneak peek - now available to partners!
We've got some exciting news to share about our marketplace roadmap: Partner-Exclusive Roadmap Preview: We've just released a detailed presentation outlining our vision for the future and recent updates. This is available exclusively to Microsoft partners (it requires partner sign in to access). New Blog Post: I've published a blog post here in the community highlighting key points from our roadmap. It's a great way to get a quick overview of what's coming. Your Action Items: Check out the above updates, and share your thoughts! We'd love to hear your feedback on these updates, especially on how some of the recent releases have impacted your business.ISV Success participants: Your opportunity to connect 1:1 with our team
We want to hear from you! Microsoft is interested in getting your feedback going through the app building and publishing process with ISV Success and would like to discuss your experience. We're looking for a handful of partners that are willing to jump on a call for 30 minutes to discuss. If interested please send me a direct message here on the community site no later than Tuesday, April 23.
