Blog Post

Marketplace blog
2 MIN READ

Build smarter, publish faster: Here’s what’s new in App Advisor

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Brady-B
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Oct 06, 2025

App Advisor just got a major upgrade - and it’s changing the game for software development companies building apps and agents for the Microsoft Marketplace. Since its MVP launch in January 2024, App Advisor has helped thousands of partners like you streamline their journey. 

 💬 What partners are saying 

 App Advisor isn’t just a tool - it’s a game-changer. Here’s what partners have shared about their experience: 

 

I appreciate that App Advisor curates the content for the partner since the amount of data available is just so vast. It does a great job of curating for them based on their goals.” 

Frank Valdivieso, President & CEO, Gryphon Consulting 

 

What’s new? Smarter focus, faster execution, and scalable growth 

Now, with six new features launched in the US (and global availability coming soon), App Advisor is making it easier than ever to stay focused, move faster, and scale smarter with apps and agents. 

Here’s what’s new:

🛠️ In-app marketplace offer creation 

Start your marketplace journey directly within App Advisor - no context switching required. You can now initiate offer creation for popular offer types without leaving the platform. Not signed up to publish - no problem! App Advisor can get you signed up and on your way to creating your offer. 

 

 🚀 Tailored recommendations by marketplace offer type 

Confidently align your app with the right marketplace offer and pricing model using our interactive wizard. Get personalized recommendations based on your app profile and program membership - and fast-track publishing to launch sooner. 

 

📁 Multi-project save with Partner Center linking 

Advance multiple apps and agents from a single, centralized experience. Save guidance across projects and link each to its Partner Center offer for seamless continuity. 

 

 

🎯 Membership-based guidance 

Receive personalized guidance based on your ISV Success or Marketplace Rewards membership. App Advisor adapts its recommendations to help you make faster, smarter decisions. 

 

 ISV Success sign-up integration 

Sign up for ISV Success and resume your workflow without disruption. Unlock benefits like cloud credits, technical consults, and go-to-market resources - all without breaking your build flow. 

 

🎥 Embedded video playback 

Explore how to build, publish, and grow your apps and agents with step-by-step video guidance. Watch demos and guidance videos directly within App Advisor. Stay in flow with seamless, distraction-free learning, all while keeping the AI-powered assistant visible and ready to help.  

 

 Ready to accelerate your marketplace success?  

  • Dive into App Advisor today to build, publish, and sell transactable offers with clarity, speed, and confidence.  
  • Make sure you check out the new Microsoft Marketplace - the single destination to find, try, and buy AI apps, tools, and agents. Read the blog to learn more
  • Ready to level up with App Advisor? Watch this quick video and unlock what’s next!
Updated Oct 06, 2025
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