30 Day Free Trial

[AlasdairGauld]

Hello, 

Looking for some advice - one of our product (check.it) works as a freemium with two paid offerings.

We want to bring it more in line with the 30 Day Free Trail that our other product follows (gauge.it).

My concern is having the 30 Day Free Trail in place acts as a blocker before someone can use the app however wanted to get peoples opinion. We get a lot of downloads and my worry is that having a blocker (signing up process for free trail) will cause that to stop / slow down - do people find this way more successful than freemium? 

Thanks 

A 

[#2]

Good question - have you seen it act as a blocker with the other app?
-JL

[#3]

Yeah we have seen it as a blocker - mainly due to the end users having to pass it up the chain for payment before they can access the free trial.

[#4]

That makes sense and is consistent with what I hear from other partners - Freemium lowers that barrier.
Great question!
-JL

[#5 · Accepted solution]

We took the Free Trial approach rather than the Freemium approach because we wanted our customers to experience the full capabilities of our offer (aka.ms/qumulo) rather than a downscaled version.

The way we implemented this does not require payment, so payment has not been a blocker.

One drawback to how we implemented it was to make the length of the trial 7 days rather than 30 days, which means we don't get the visibility that comes with the nice green ribbon in Marketplace. If compatible with your solution, I would recommend meeting the requirements of free trials as described here: https://learn.microsoft.com/en-us/partner-center/marketplace/plans-pricing#free-trials.

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