Forum Discussion
MicrosoftAzure IP Co-sell and top tier benefits questions
Q: A few questions about Azure IP Co-sell: Is the only way to access seller incentivized benefits when they reach top-tier status? What are the benefits of remaining Azure IP co-sell eligible only?
A: Accessing seller incentivized benefits does not require reaching top-tier status. Benefits are available as soon as you achieve Azure IP Co-sell eligibility. These benefits include exposure to Microsoft sales teams, sales of your offer contributing towards customer's MACC, and a Microsoft preferred solutions badge for your offer in online stores like Azure Marketplace and AppSource. You can learn more on this page: https://learn.microsoft.com/en-us/partner-center/co-sell-overview
Co-sell-ready status exposes your solutions to Microsoft sales teams. Co-selling with Microsoft sales teams and Microsoft partners helps you reach a vast community of Microsoft-managed customers to collaborate on sales opportunities that accelerate your business growth. The Azure IP co sell eligibility allows you to submit co-sell referrals and for your offers to contribute toward customers’ Microsoft Azure Consumption Commitments (MACC)
Sellers are only compensated if a solution is Top Tier. To learn more about how ISV Success can help ISVs get qualified for IP Co-sell and eligible to become top tier please refer to the below FAQs:
- Does ISV Success help ISVs meet the new Azure IP Cosell requirements? Yes, if your ISV needs help meeting new co-sell requirements, encourage them to join ISV Success which can help in the following ways.
- Publishing transactable offers. Having a transactable offer in the commercial marketplace is a new baseline requirement to access co-sell benefits. ISV Success can help upgrade existing listings to transactable with benefits such as the 1:1 technical app publishing consultations. Additionally ISVs can access on-demand resources, Office Hours and the Marketplace Community to get questions answered on transactable publishing.
- Unlocking co-sell benefits. Once published, marketplace billed sales is one path to earn Azure IP Co-sell benefits. ISV Success provide go-to-market benefits that can help accelerate sales through marketplace.
- Once ISVs have a transactable app, how does marketplace billed sales (MBS) help ISVs unlock Azure IP Co-sell benefits? Marketplace performance offers ISVs an accelerated path to unlock Co-sell benefits. ISVs can earn MACC decrement to access customers’ committed cloud spend either through $100k ACR TTM OR $100k MBS TTM. Since MBS is based on the total application sale price (not just the ACR generated), it’s a faster way to earn MACC decrement.
Thanks for the helpful summarization, justinroyal !
justinroyal we recently qualified for IP co-sell, and our listing was successfully approved. Our listing does not have a Microsoft preferred solutions badge, as you have alluded to in your response. Could you recommend someone we can reach out to?
fabster We achieved co-sell status around 10 months ago on the three solutions we currently have published on AppSource. Once the recommended time had elapsed, we noticed that we still hadn't received the "preferred solution" icon. I logged a call with the Support team and, after a short time, they notified me that the award process for "preferred solution" status is "under review" and no further solutions will receive the status until the review process has been completed (no timeline provided).
- justinroyal
fabster Chris_Winstanley did you receive the 'Azure Benefit Eligible' badge that indicates your ability to decrement a customer's MACC? 'Preferred Solution' badge has been deprecated
- @justinroyal in our particular case we did not - but reading through your summary above, this is because our current applications on AppSource are not transactable.
justinroyal Since we have been IP-Cosell for a few months now, we have not seen any increase in sales or ad traffic. As mentioned above, we have not had any Microsoft sales team members contact us yet. I am hoping you can suggest things we can do to help reach out and raise awareness among the Microsoft sales teams and the CSP partners.
- Hello justinroyal, do you have a suggestion based on my last question?
