Learn how leading partners align opportunities, engage the right stakeholders, and improve deal execution to increase win rates and revenue. Turning a co-sell opportunity into revenue takes more than achieving co-sell ready status. The most successful partners align their sales motions to Microsoft priorities and effectively engage the right participants in the opportunity, whether through partner-led motions, partner-to-partner collaboration, or Microsoft seller engagement.

Join Kevin Flitcroft, Head of Sales for SaaSify at Spektra Systems, to learn how leading partners move opportunities from co-sell ready to closed-won with greater consistency. Find out how to position partner-led and seller-supported opportunities for co-sell success, drive action-oriented conversations, and align commercial motions to customer purchasing preferences and Azure consumption commitments, using Microsoft Marketplace as part of a broader co-sell strategy.

About the Speaker:

Kevin Flitcroft is Head of Sales for SaaSify at Spektra Systems, a global cloud technology company helping businesses and cloud partners grow through innovative solutions. With expertise in technology sales, cloud infrastructure, and data analytics, Kevin specializes in aligning business goals with scalable growth strategies.

What you’ll learn: 

• How to align opportunities to Microsoft priorities and determine when to lead independently, collaborate with partners, or engage with Microsoft sellers.
• How to position Microsoft Marketplace early in the sales cycle to support customer purchasing goals and committed cloud spend across partner-led and Microsoft supported opportunities.
• How to prepare opportunities for successful deal execution through strong commercial readiness across different co-sell scenarios.
• How to apply the Audit/Activate/Run framework to build a repeatable co-sell motion that supports partner-led growth and Microsoft collaboration.

Who should attend?

• Alliance and partner management leaders responsible for Microsoft co-sell success.
• Sales and business development teams focused on growing Microsoft-influenced pipeline.
• Marketplace, go-to-market, and revenue operations professionals supporting partner growth.
• Channel leaders and executives looking to scale co-sell outcomes and increase deal value through Microsoft Marketplace.

How do I participate?

Registration is not required. Add this event to your calendar, then sign in to the Tech Community and select ‘Attend’ to receive reminders. Post your questions in advance, or any time during the live broadcast.