Activate Your Marketplace Selling Journey: Key Resources & Takeaways
Published Feb 14 2024 06:46 AM 1,368 Views



In a recent session on Activating Your Marketplace Selling Journey our subject matter experts provide guidance on the resources, programs and incentives that are available to help you accelerate and grow your solution on marketplace.  


If you are looking to accelerate your business through the commercial marketplace there are many resources available to help you in your journey:

  • Knowledge resources to help you as your build and sell your solution. 
  • Tips and techniques to leverage marketplace features. 
  • Incentives to recognize investment in marketplace. 
  • Microsoft programs to enhance the Partner experience. 

When building transactable solutions there are many knowledge resources available to you for reference and support in building your solution.  Three key resources are: 

  1. Mastering the Marketplace: An on-demand learning library for building transactable offers on the Microsoft commercial marketplace.  The content is created by the technical team providing videos, documentation, and code samples to help in the creation of your solution.  
  2. Marketplace Office Hours: Live and On-Demand Webinars from Marketplace essentials from build to go to market, helping you at any stage along your journey. 
  3. Marketplace Documents and MS Learn: Comprehensive documentation and learning modules to complete your marketplace journey.  Find documentation on common questions and processes in the journey to marketplace. 

Another way we strive to help you along your journey is by providing benefits and incentives along the way.  Marketplace Rewards provides you access to marketing and sales incentives, including free Azure and in some cases technical incentives.  It is designed to help move you from listing your solution and gaining awareness, to creating demand and increasing sales.  There are incentives and benefits that change and increase as you move your solution from demand generation and co-selling, to lead development and sales enablement.  Marketplace Rewards provides you with knowledge, benefits, and support, to grow your solution in the marketplace. 


Learn about ISV Success, designed to drive success and to provide support through the Build, Publish, and Grow phases of developing and marketing your solutions on the Microsoft cloud.  Benefits include free Azure credits, 1:1 consultations, and community events to expand your knowledge and get advice from Microsoft experts and peers to accelerate your progress.  The eligibility criteria to enroll in ISV Success is below:

  • Have an app in development 
  • B2B in focus 
  • Intend to publish in the marketplace 
  • Join Microsoft Cloud Partner Program 

Check out ISV Success and see the benefits you can gain by joining and the assistance provided to you on your solution journey.


Once you start selling through Marketplace, you can start using a cloud focus Go to Market Strategy.  As you start to unlock growth opportunities for your business, Co-Sell through Marketplace can assist in unlocking the power of up to 35,000 sellers.  Through Co-Sell you can: 

  • Access pre-committed spend 
  • Accelerate deal validation 
  • Simplify Sales 
  • Earn Marketplace Rewards 
  • Earn Incentives for Microsoft field sellers 


Register to watch the full recording!  For more takeaways and more detailed info on those takeaways listed above, register to watch the recording of the most recent session of Activate your marketplace selling journey.


Have follow up questions about this presentation's content? Comment below to continue the conversation with our subject matter experts! 

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‎Feb 14 2024 06:48 AM
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