Forum Discussion
is this new logo for edge chromium?
https://www.theverge.com/2019/11/2/20944341/microsoft-edge-chromium-browser-logo-icon-wave-surf-new
new logo looks terrible. I think current logo is better.
Update (11/4):
Trade media articles suggest (as others in this thread have also suggested) that the design evokes surf -- ocean colors, wave shape, and so on -- and if that was the intent, the design does a very good job in that respect while maintaining a hint of "e".
Whatever was intended, the new logo is and will be the Edge logo going forward. It works well in many dimensions, and that is the defining characteristic of a good logo.
Original Comment (11/3):
My guess is that the meld between "c" and "e" is intentional, and tied into Microsoft's marketing plan.
I think that it is well done, even if my first nanosecond reaction was "a blue and green garden slug". It took me a second or two to see the logo for what it is, and it is a clever meld. I think that the logo conveys the Edge-Chromium message with panache.
But if you are concerned that the logo looks too much like a "c" rather than a "e", all that has to be done to correct that is to extend the middle loop a bit further. That would nudge it in the direction of an "e" while keeping the meld intact.
- adrianghcSteel Contributor
Deleted I dig the shape, the colors and the gradient. Sure, it doesn't look like an e very much anymore, but I don't think it has to. I really like it and look forward to it arriving in the Dev builds. The current logo is slightly outdated and doesn't fit with Microsoft's new icons very well.
- tomscharbachBronze Contributor
The new logo is the first indication we've seen that Microsoft is developing a marketing campaign for Edge Chromium, and an innovative marketing campaign is essential if Microsoft intends to grow market share in the consumer market.
I like the logo (it has the modern, stylized look and feel of Firefox 70's logo and makes the Chrome logo look stodgy and outdated, to say the least) but I have to admit that the new logo is vaguely reminiscent of something I wouldn't want to step on if I were barefoot.
- Not that bad, looks more 3D, I kinda like it
also it seems they put a hidden game inside the browser: edge://surf/- Deleted
HotCakeX actually, there's no 'edge' symbol in that new logo. it looks more like a slug or toothpaste on toothbrush.
- Well that's the whole point of making a New logo, it isn't supposed to be the same as the old one 🙂
- MitchrisIron Contributor
Deleted It's true. The new logo looks terrible.
- Drew1903Silver Contributor
Deleted
This is horrid, gross & ugly as sin at 1st glance, but, I'll adjust (wink). Certainly, a solid departure from any reminder of Edge or IE... although, it ever so barely looks anything like an 'e', anymore. But, ok, it's quite artsy & distinctive. And the surfing (wave) idea sure is there & the colours are appropriate, (Windows) hues of blue & green , like the ocean, too; it's nice. It is prudent & timely to have it change(d). As a new Edge logo, sure, it will do just fine
Cheers,
Drew - Henry08Iron Contributor
Deleted As heir of Internet Explorer and Edge, it looks terrible and lost it's strict and definitive style, you even hardly can see e in this logo. But when you put it in play store it becomes not great, not terrible. Similar to Firefox and Opera. And I guess it was designed for this purpose.
- KangjunHeoCopper Contributor
- Henry08Iron Contributor
KangjunHeo Considering a strange recent loan from Google Material in MS Fluent, when Acryl, Reveal Highlight and Borders removing from the apps and replacing with some ugly inconsistent solution often with round corners, we have no power there. Some guys in MS decided In order to defeat Android, you must look like Android.
SpoilerWin10x doesn't have Start menu it's Launcher now.I guess new logo was designed as a sing that new edge is less corporate and more "fun" for the new users and this is pretty reasonable but disappointingly for die-hard edge users who liked it's minimalistic and slick look even with freaking out technical features. New logo inherited nothing when nobody asked about that. Ironically people asked about radical re-design many years ago because Edge's logo was similar to notorious Internet Explorer.
- kevincransIron ContributorI think it actually looks relevant, a horizontally mirrored chromium logo in the shape of an e with beautiful coloring.
- KangjunHeoCopper Contributor
kevincrans Well I don't think so. I know their intention that design is for "Chromium" Edge, but there's no "edge" at all. I would prefer previous one.
- kevincransIron Contributor
I do think it would look better with an halo above the left upper corner, where the back of it is visible in the middle finishing the shape of the e, I made a sketch.
- rickyromeroCopper ContributorIgnore the haters. This is a great concept and execution. It's round like all browser icons, but thanks to the cutout it has a distinctive silhouette which is readily identifiable in the macOS dock and (importantly) will read well at small sizes.
Trust me. Give it a week or two and you'll like it too.- The_NoahIron ContributorPersonally I rather like the new Edge logo, it does look kind of strange but it is nice.
rickyromero wrote:
Ignore the haters. This is a great concept and execution. It's round like all browser icons, but thanks to the cutout it has a distinctive silhouette which is readily identifiable in the macOS dock and (importantly) will read well at small sizes.
Trust me. Give it a week or two and you'll like it too.Haters?
Everybody is just giving their opinions
- WarGamexCopper Contributor
@rickyromero How about ignore the lovers instead.
- ChromeRefugeeIron Contributor
Anybody remember Microsoft's experimental browser for Windows Mobile, called Deepfish?
Now THAT was a stylized E. 😄
- Microsoft live labs wow thats old xD
got shut down in 2010 - kevincransIron Contributor
ChromeRefugee Just read wikipedia and found out the logo is ten times better than the Deepfish browser itself. Like who the hell needs Javascript . I'm sure it has it's benefits though. It looks cool.
- EricStarkerCommunity Manager
Hello all! Just as a reminder, whether or not Microsoft has directly asked for feedback on the logo, any discussion that is relevant to the new Edge is allowed here.
Constructive criticism and disagreements are welcome, but whether or not Microsoft is specifically soliciting opinions about the logo rather than other features isn't a productive segue. Let's give space for everyone to say their piece here.
- Hi,
of course, NOBODY said not to say their piece. I Feel Sorry For those people who Misunderstood it.
- Dennis5mileSilver ContributorSorry, but this is not good at all... It looks way to much like a C than an e. C for Chrome......
Dennis5mile- kevincransIron Contributor
Dennis5mile This indeed looked like a c to me upon first sight, so either the halo or the connection is essential.
- tomscharbachBronze Contributor
Update (11/4):
Trade media articles suggest (as others in this thread have also suggested) that the design evokes surf -- ocean colors, wave shape, and so on -- and if that was the intent, the design does a very good job in that respect while maintaining a hint of "e".
Whatever was intended, the new logo is and will be the Edge logo going forward. It works well in many dimensions, and that is the defining characteristic of a good logo.
Original Comment (11/3):
My guess is that the meld between "c" and "e" is intentional, and tied into Microsoft's marketing plan.
I think that it is well done, even if my first nanosecond reaction was "a blue and green garden slug". It took me a second or two to see the logo for what it is, and it is a clever meld. I think that the logo conveys the Edge-Chromium message with panache.
But if you are concerned that the logo looks too much like a "c" rather than a "e", all that has to be done to correct that is to extend the middle loop a bit further. That would nudge it in the direction of an "e" while keeping the meld intact.