Forum Discussion
is this new logo for edge chromium?
Update (11/4):
Trade media articles suggest (as others in this thread have also suggested) that the design evokes surf -- ocean colors, wave shape, and so on -- and if that was the intent, the design does a very good job in that respect while maintaining a hint of "e".
Whatever was intended, the new logo is and will be the Edge logo going forward. It works well in many dimensions, and that is the defining characteristic of a good logo.
Original Comment (11/3):
My guess is that the meld between "c" and "e" is intentional, and tied into Microsoft's marketing plan.
I think that it is well done, even if my first nanosecond reaction was "a blue and green garden slug". It took me a second or two to see the logo for what it is, and it is a clever meld. I think that the logo conveys the Edge-Chromium message with panache.
But if you are concerned that the logo looks too much like a "c" rather than a "e", all that has to be done to correct that is to extend the middle loop a bit further. That would nudge it in the direction of an "e" while keeping the meld intact.
My two cents
I don't like the new logo, not for the logo itself but taking a step back and looking at the theme of Windows 10 as a whole, and how the new logo just does not fit at all with the rest of it's line up regardless of how closely it can be made to look like an 'e'. I think the current basic theme of Windows 10 stands out as clean and unassuming, like the difference between looking at one of those color changing car paint jobs that was a fun and cool paint technology yet it typically looked like an ugly purple, and a matte black paint job with white racing stripes. Simple with a little flair but just enough instead of trying too hard to get your attention. Windows 10 theme is simple, but in it's simplicity it stands out against the competition because everyone is trying to do the same **bleep** thing.
If we MUST accept this new style of logo that just does not fit with the Windows 10 theme, then I also would strongly support the change that Tom above made, as many of the rest of you have, but only as an auxiliary vote to reverting to the style that really works.
WLStudios I don't agree with you, because the purpose of this browser is multi-platform, so it's design doesn't need to be exclusive to Windows 10. Also it is not that different from the old Edge logo if you look at the Blue. I am more concerned about the Dark Theme being implemented by the Edge Insider pages and the Store. Adding Dark Theme to Bing would also make a difference in attracting audience to this Browser just like adding an invitation to Bing to open it in this browser like "Internet Explorer is trying to open a UWP App". That would be way more useful feedback than trying to change an icon that already does the job and isn't that, with a pinch of salt, far away from the modern GUI Icon style.