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As we kick off FY26, Microsoft is deepening its commitment to SAP partners with enhanced investments and streamlined offers designed to support SAP migrations to Azure. Whether you're guiding custome...
Sep 29, 2025
The SAP Business Suite Acceleration Program with Microsoft Cloud, powered by SAP, Microsoft, and Intel, is a compelling story for organizations seeking to modernize their ERP. The official whitepaper...
Sep 10, 2025
Accelerate Growth. Empower Innovation. Partner with Confidence.
SAP and Microsoft have joined forces to launch the SAP Business Suite Acceleration Program with Microsoft Cloud—an end-to-end initiat...
May 14, 2025
We are excited to share the latest Frost & Sullivan report, "Power Profits and Growth with Microsoft and SAP," which highlights the transformative impact of our partnership on enterprise operations. ...
May 01, 2025
Hear from your peers on why working with Microsoft for SAP is a great business decision.
May 02, 2025Group Content
Accelerate SAP on Azure Success with FY26 Partner Investments
As we kick off FY26, Microsoft is deepening its commitment to SAP partners with enhanced investments and streamlined offers designed to support SAP migrations to Azure. Whether you're guiding customers through ECC modernization, deploying SAP Cloud ERP (RISE and Grow), or scaling SAP Business Suite in the midmarket, these new incentives are built to help you deliver faster time-to-value and stronger customer outcomes. Partners can take advantage of expanded funding for pre-sales engagements, technical enablement, and delivery support through programs like Azure Accelerate and the Cloud Accelerate Factory. These resources are designed to simplify execution, reduce delivery costs, and unlock new growth opportunities. To learn more about what’s available and how to activate these offers, we invite you to watch the recording of the “Migrate SAP on Azure: FY26 Partner Incentives & Offers” webcast. Let’s make FY26 a breakthrough year for SAP on Azure!Best Practices: Using the SAP Business Suite Acceleration Program Whitepaper to Drive Demand
The SAP Business Suite Acceleration Program with Microsoft Cloud, powered by SAP, Microsoft, and Intel, is a compelling story for organizations seeking to modernize their ERP. The official whitepaper is a powerful tool for partners to spark interest, generate leads, and accelerate pipeline growth. Here’s how to use it strategically for demand generation. 1. Brand the Whitepaper for Credibility and Recognition Add your logo to the cover page alongside Microsoft, SAP, and Intel to signal your expertise and partnership status. Include a “Presented by [Your Company]” tagline to reinforce your role as a trusted advisor. Ensure branding is professional and does not obscure the original partner logos. Why it drives demand: Prospects are more likely to engage with content that feels relevant and endorsed by a local expert. 2. Use the Whitepaper as a Lead Magnet Host the whitepaper behind a gated landing page on your website. Promote it via targeted email campaigns, LinkedIn posts, and paid ads. Require registration (name, email, company) to access the download. Why it drives demand: Gated assets convert interest into actionable leads for your sales team. 3. Highlight Key Value Propositions in Outreach Reference measurable benefits from the whitepaper (e.g., “25% faster SAP deployment on Microsoft Cloud”). Use real-world scenarios (AI-driven procurement, Teams integration) to make the benefits tangible. Emphasize the joint innovation and reliability of Microsoft, SAP, and Intel. Why it drives demand: Clear, quantified value statements resonate with decision-makers and prompt further inquiry. 4. Integrate Whitepaper Insights into Campaigns Build nurture emails and social posts around the whitepaper’s findings. Use snippets and infographics from the whitepaper to tease content and drive clicks. Position the whitepaper as the definitive guide for cloud ERP transformation. Why it drives demand: Multi-channel promotion increases visibility and engagement, moving prospects through the funnel. 5. Leverage the Whitepaper in Events and Webinars Use the whitepaper as the foundation for webinars, workshops, or roundtables. Offer the whitepaper as a post-event resource to attendees. Reference its insights during presentations to establish authority. Why it drives demand: Events create urgency and interaction; the whitepaper provides lasting value and a reason to follow up. 6. Empower Sales Teams with the Whitepaper Train sales reps to use the whitepaper as a conversation starter. Provide talking points and objection-handling scripts based on its content. Use the whitepaper as a leave-behind in meetings or demos. Why it drives demand: Sales teams equipped with credible, content-rich resources can engage prospects more effectively. 7. Showcase the Power of Partnership Highlight the combined strengths of Microsoft, SAP, and Intel in your messaging. Position your company as the bridge between global technology leaders and local customer needs. Reference the whitepaper’s emphasis on innovation, security, and scalability. Why it drives demand: Customers want solutions backed by industry leaders and delivered by trusted partners. 8. Track Engagement and Optimize Monitor downloads, registrations, and campaign performance. Follow up with leads who engage with the whitepaper. Refine messaging and tactics based on what drives the most interest. Why it drives demand: Continuous improvement ensures your outreach remains effective and relevant. 9. Load Opportunities in Microsoft Partner Center For every qualified lead generated from your whitepaper campaign, create an opportunity in Microsoft Partner Center. Use Campaign ID: #PartnerGTM to tag the opportunity for reporting and attribution. Include “SAP Business Suite” in the opportunity description to clearly identify the solution focus. Ensure all relevant customer details and engagement notes are entered for effective follow-up and pipeline management. Best Practice: Regularly review and update opportunities to reflect progress, and leverage Partner Center analytics to measure campaign impact. Conclusion The SAP Business Suite Acceleration Program whitepaper is more than an informational asset—it’s a demand generation engine. By branding, promoting, and integrating the whitepaper into your campaigns and sales motions, you can attract qualified leads, build credibility, and accelerate customer engagement. Ready to drive demand? Start by customizing the whitepaper, launching your campaign, and tracking results for maximum impact.SAP Business Suite Acceleration Program with Microsoft Cloud
Accelerate Growth. Empower Innovation. Partner with Confidence. SAP and Microsoft have joined forces to launch the SAP Business Suite Acceleration Program with Microsoft Cloud—an end-to-end initiative designed to help partners deliver faster time-to-value, AI-powered innovation, and seamless cloud transformation for customers. Why Join the Program? Faster Time-to-Value Benefit from seamless integrations and connected processes across SAP and Microsoft - including Microsoft Teams, Azure AI, and Microsoft 365 Copilot Partner Expertise Joint Microsoft and SAP-enabled partner ecosystem that brings critical market insights, industry-specific expertise, and deep customer knowledge to drive faster adoption Built-in AI AI Innovations delivered by SAP and Microsoft unlock business insights you can act on boosting productivity and collaboration across business functions Secure and Reliable Deliver enterprise-grade security with advanced encryption, identity management, and real-time threat detection—so your customers can scale with confidence. Simplified Operations Streamline implementations and reduce friction in workload migrations with intuitive system interactions and simplified processes. Partner Benefits Joint Go-to-Market Framework: Our unified go-to-market strategy aligns SAP, Microsoft, and SI partners around a shared vision and objectives. This ensures successful outcomes for all stakeholders involved. Partner Marketing as a Service (PMaaS): Benefit from joint marketing support by Microsoft and SAP, including account planning, content, and joint demand generation. Financial Incentives: Gain access to complementary incentives from Microsoft and SAP to help accelerate sales and implementations. Partner Success: Simplify complexities to enhance operational efficiency, ensuring seamless transitions and intuitive interactions for customer success Availability The program is currently available in the U.S., with expansion to the EU, Asia, Australia, and New Zealand later this year. Select SAP Cloud ERP packages are now available via the Microsoft Azure Marketplace.Drive AI transformation by capturing the SAP migration opportunity
According to the 2023 Forrester Total Economic Impact™ study commissioned by Microsoft, organizations experience an average of 118% ROI after moving legacy SAP infrastructure to the Microsoft Cloud—making Microsoft Azure a preferred cloud platform for SAP customers to run their production deployments. And now, there's an even bigger opportunity for partners to drive innovation by helping more SAP customers migrate to the cloud and unlock the full potential of generative AI. Partnering for AI innovation as cloud migrations rise For more than 30 years, SAP and Microsoft have worked together to deliver innovative solutions and powerful results for thousands of joint customers. By choosing Microsoft for their SAP migration, customers can get more value from their data and accelerate business transformation with key joint capabilities, like the integration between SAP Joule and Microsoft 365 Copilot and the comprehensive support from Azure and SAP Business Technology Platform (BTP)—which maximizes the value of RISE with SAP. We also recently partnered with SAP to announce the availability of SAP AI Core, an integral part of BTP, including Generative AI Hub and Joule on Azure. And with the deployment of SAP AI services in Azure data centers, customers can easily combine SAP and Microsoft services to run joint AI use cases. To keep their access to support and get the most platform innovation, SAP customers currently using on-premises data centers will need to migrate their enterprise resource planning (ERP) and SAP S/4HANA workloads to the cloud by 2027. As more organizations move critical data and operations to the cloud, they'll be turning to experienced cloud provider partners who deeply understand their business and technology ecosystem. A pivotal opportunity for partners According to the 2024 Forrester Total Economic Impact™ study commissioned by Microsoft, the composite organization avoided costs of on-premises infrastructure of up to $6.3 million per year by migrating SAP to the Microsoft Cloud. That's where partners like you can play a pivotal role. Whether you build solutions or provide services, Microsoft partners are key to driving AI transformation for customers with the power of SAP on the Microsoft Cloud—and you can get started now with our SAP on the Microsoft Cloud Partner Guide. Between your experience with Azure cloud migrations and the resources available to you through the Microsoft AI Cloud Partner Program, you're in a unique position to help customers unlock AI's potential through RISE with SAP on the Microsoft Cloud while growing your business, too: According to IDC, for every $1* of Microsoft revenue, service-led partners make $8.45 and software-led partners make $10.93. Resources for every stage of your journey We're here to support you with the resources and skilling opportunities you need to differentiate your organization and deliver the cloud migration services SAP customers will be searching for. As you progress through your partner journey, use these resources to guide your pathway toward earning an SAP specialization and growing your SAP practice: Skill up: Fast-track your path to an SAP specialization by building your skills in SAP migrations and Azure AI through workshops and click-through labs. Differentiate: Showcase your proven SAP capabilities with a Solutions Partner designation and specialization, so you can stand out from the competition—and SAP customers can easily identify and validate your organization as the right partner for their cloud migration. First, become a Solutions Partner for Infrastructure (Azure) by meeting the performance, skilling, and customer success criteria. Check your progress in Partner Center to determine what you need to qualify. Once you've attained your Solutions Partner designation, you can further validate your expertise by earning an SAP on Microsoft Azure specialization. Review the audit checklist to find out how to earn yours. With these distinctions, you'll then gain access to Azure partner-led offerings that help you deliver better customer experiences with comprehensive resources, extensive coverage across scenarios, and tailored incentives in one easy-to-navigate hub. Go to market: Build your pipeline of customers with a suite of go-to-market resources—like our Modernize SAP on the Microsoft Cloud campaign in a box. Sell and grow: Drive more revenue and keep growing your SAP practice with: New and expanded SAP RISE assessments to help you build top-of-funnel demand for SAP RISE projects and stay competitive in engaging prospects. Azure Migrate and Modernize and SAP RISE Partner Sales incentive partner-led offers—complete with pre-sales, deployment, and post-sales engagement incentives and sales materials for SAP migrations to the Microsoft Cloud. Co-sell opportunities through the Microsoft commercial marketplace, where you can simplify sales and reach more customers at scale. No matter where you are in your partner journey, Microsoft is committed to investing in your growth so each of us—Microsoft, our partners, and our customers—can continue to power the AI transformations that equip organizations for the future of business. Get started with the following key resources: SAP on the Microsoft Cloud Partner Guide Campaign in a box: Modernize SAP on the Microsoft Cloud Blog: Unlock AI innovation with new joint capabilities from Microsoft and SAP Envisioning workshops and click-through labs SAP on Microsoft Azure specialization overview * $ refers to US dollar (USD).Partners can unlock revenue growth with the SAP cloud migration opportunity
By: Omar Khan, Vice President, Microsoft Azure Infrastructure Product Marketing As AI continues to advance, an on-premises exodus is in full effect for customers. This presents a massive addressable market opportunity for partners, making it the right time for you to help your customers with modernization of their on-premises enterprise resource planning (ERP) systems to the cloud. You can achieve this with RISE with SAP, the packaged platform as a service offering that bundles SAP software licensing, cloud infrastructure, and managed services in a single SAP contract. Organizations want to embark on this journey with a cloud provider they trust and on a comprehensive platform that’s proven to handle complex workloads. SAP migrations to the Microsoft Cloud can give you security and AI benefits through tools like Microsoft 365 Copilot, plus help you derive valuable insights from previously siloed data. Migrating can also help organizations tackle challenges like remote access, data center management, and increasing the speed and agility of infrastructure platforms. As a partner, you are providing services and solutions designed to support your customers and align with their values and needs. With the Microsoft Cloud, your customers can uncover innovation and efficiency that is trustworthy, sustainable, and compliant. With more than 30 years of trusted partnership between Microsoft and SAP, RISE with SAP on Azure is an ideal way to assist customers with migrations—and to help your organization generate revenue. Microsoft has several offerings available to reward partners for driving SAP migrations to Azure. Expand revenue opportunities through RISE with SAP As a Microsoft partner, helping SAP customers make their transition to the Microsoft Cloud comes with the opportunity to generate significant revenue—and our dedicated team of SAP cloud architects and engineers can help toward this goal. According to IDC 1 , for every $1* of Microsoft revenue, services and software partners earn $8.45 and $10.93, respectively, making this an advantageous opportunity for you to pursue. The 2024 SAPinsider survey 2 revealed that familiarity with RISE with SAP is growing, and 86% of respondents from organizations with annual revenue over $2 billion report they are familiar or very familiar with the offering. Familiarity is valuable, as it increases the likelihood that customers will adopt it. By combining SAP’s ERP expertise with Azure’s advanced cloud capabilities, RISE with SAP provides a robust framework for achieving cloud success, enhancing security, and preparing for an AI-driven future. The same SAPinsider 3 report uncovered that while cost had been the primary factor in choosing a cloud provider for RISE with SAP for two years, in 2024, security took precedence. The shift highlights a growing emphasis on safeguarding systems and data, especially as enterprise workloads migrate to the cloud. Fortunately, across Microsoft solutions, security is the top priority. Microsoft solutions empower customers to detect, monitor, and respond to threats in SAP using a built-in SAP connector—helping to build trust, foster customer confidence, and drive adoption. As outlined in a previous blog, the additional value partners can offer to SAP customers migrating with Microsoft is extensive. It includes powerful joint capabilities, such as SAP Joule with Microsoft 365 Copilot and support from Azure and the SAP Business Technology Platform (BTP). Customers can also benefit from SAP AI Core, an integral part of BTP, including Generative AI Hub and Joule on Azure. And thanks to the deployment of SAP AI services in Azure data centers, customers can easily run joint AI use cases. Finally, the power of Microsoft and SAP has significant benefits for your customers' bottom line. According to a commissioned Forrester Consulting study, 4 interoperation between SAP data and Microsoft cloud solutions improved end-user productivity, resulting in reduced operating expenses by $657,000 over three years. Explore relevant tools and resources To help encourage the migration of your SAP customers to the cloud, we have a collection of comprehensive resources that can help you address customer needs across scenarios, from secure migrations to AI innovation. Azure Innovate & Azure Migrate and Modernize provide guidance, expert help, and funding to streamline your customers' move to Azure for SAP workloads, including RISE with SAP. The Migrate SAP Solution Play - Partner Offers and Sales Materials campaign consists of a collection of assets aligned with the cloud migration evolution, including our Power of Partnership v-book, and can strengthen your ability to market and sell solutions to your SAP customers. Familiarize yourself with funding opportunities to support pre-sales efforts, deployment, and customer success. Build your pipeline of customers with a suite of go-to-market resources—like our Modernize SAP on the Microsoft Cloud campaign in a box. Discover how other partners are innovating with SAP and sharing their success with Microsoft by viewing Partner Success stories. You are uniquely positioned to provide value to SAP customers migrating to the cloud, assisting them to meet business demands and innovate for the future. If you are ready to help your customers discover the full potential of their SAP investments, be sure to check out these additional resources: Drive AI transformation by capturing the SAP migration opportunity RISE with SAP on Microsoft Azure blog post SAP on the Microsoft Cloud Partner Guide Modernize SAP on the Microsoft Cloud We're committed to supporting your success, and we invest in your growth by providing these resources to help both you and your customers adopt Microsoft solutions. * Throughout this page, $ refers to USD. 1 IDC White Paper, sponsored by Microsoft, “Microsoft Partners: Driving Economic Value and AI Maturity,” IDC #US52483124, September 2024. 2 SAPinsider, "SAPinsider Research Report RISE with SAP 2024," Robert Holland, 2024. 3 SAPinsider, "SAPinsider Research Report RISE with SAP 2024," Robert Holland, 2024. 4 Forrester: “The Total Economic Impact™ of SAP on the Microsoft Cloud,” commissioned by Microsoft, Forrester Consulting, 2023. Results are for a composite organization representative of interviewed customers.Migrate SAP FY25 Partner Programs and Offers
We are excited to share the latest Migrate SAP FY25 Partner Programs and Offers presentation, which outlines the comprehensive programs and incentives available to our partners for fiscal year 2025. Key Highlights: Program Overview: The presentation provides a detailed overview of the FY25 programs and offers, including the engagement terms from July 1, 2024, through June 30, 2025. Partner Requirements: Partners are required to complete specific milestones in the Azure Migrate & Modernize (AMM) project, such as application compatibility assessments, landing zone setups, and migration/modernization activities. Incentives and Funding: The presentation outlines various incentives, including up to $500K in funding for projects with an annual consumption rate (ACR) of over $50K, and up to $100K for projects ranging from $30K to $3M ACV. Specialization and Certification: Partners specializing in SAP on Microsoft Azure are encouraged to leverage the Cloud Adoption Framework (CAF) and Well-Architected Framework (WAF) for assessments. Sales Incentives: The SAP RISE on Azure Partner Sales Incentive for FY25 rewards partners with 2.5% of the 3-year ACR for leading and closing SAP RISE private cloud opportunities on Azure. This presentation is a valuable resource for partners looking to enhance their SAP migration strategies and capitalize on the available incentives. We encourage you to review the full presentation to understand the detailed requirements and opportunities for FY25 Download Microsoft's Migrate SAP FY25 Partner Programs and Offers now. (Accessible to members of MAICPP)SAP on the Microsoft Cloud Partner Guide
The Interactive Partner Guide is a comprehensive resource designed to empower businesses utilizing SAP on the Microsoft Cloud. With a focus on driving favorable business outcomes for customers and fostering growth in SAP and Microsoft practices, this guide offers valuable information and a range of resources. Recognizing that many partners are responsible for supporting both SAP and Microsoft solutions, our primary objective is to assist in setting your business apart from the competition and ensuring your success. This includes leveraging Microsoft programs, accessing specialized offers, aligning sales strategies, providing training opportunities, and offering dedicated support. By utilizing this guide, partners can enhance their expertise, expand their capabilities, and optimize the potential of their SAP and Microsoft offerings. Download the SAP on the Microsoft Cloud Partner Guide now.Video: The one with Migrating 400 TB of data to RISE with SAP on Azure (Ashish Wadhwa)
In episode 233 of our SAP on Azure video podcast we talk about Tata Projects. Migrating a 400 TB of SAP systems to RISE with SAP on Azure alone is a huge challange. Doing this within 9 months, with only 9 days of blackout is even better. But what makes this story so special is really leveraging the benefits of this Microsoft and SAP integration by implementing Power BI, Security Copilot, Power Platform and obviously also AI. Find all the links mentioned here: https://www.saponazurepodcast.de/epis... Reach out to us for any feedback / questions: Robert Boban: / rboban Goran Condric: / gorancondric Holger Bruchelt: / holger-brucheltPower Profits and Growth with Microsoft and SAP - Frost and Sullivan Report
We are excited to share the latest Frost & Sullivan report, "Power Profits and Growth with Microsoft and SAP," which highlights the transformative impact of our partnership on enterprise operations. This comprehensive report delves into how SAP and Microsoft together drive innovation, operational efficiencies, and revenue growth for businesses worldwide. Key Insights from the Report: Transformation Challenges: The report addresses the fierce challenges companies face in today's fast-changing economic environment and how prioritizing innovation, agility, and collaboration can help overcome these obstacles 1 2. Unified Business Processes: Leveraging RISE with SAP on the Microsoft Cloud, businesses can unify their processes, access real-time insights, and accelerate their migration to SAP’s ERP platform 1 2. Secure Innovation and Automation: The synergy between SAP and Microsoft enables secure innovation and automation, including GenAI and BTP, helping clients boost productivity and spearhead collaboration 1 2. Industry Best Practices: The report outlines industry best practices at scale, contextual business process intelligence, and AI-driven recommendations to create intelligent experiences through Microsoft AI Services 1 2. This report is a valuable resource for partners looking to understand the benefits of integrating SAP solutions with Microsoft technology. It provides actionable insights and strategies to help businesses navigate their digital transformation journey and achieve long-term growth. We encourage you to read the full report to explore how SAP and Microsoft are empowering enterprises to thrive in the digital age. Download the complete report now.