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CaroleSL's avatar
CaroleSL
Iron Contributor
Dec 18, 2024

SPO vs Google Analytics Discrepancies

I've created a GA report filtered by site (path begins with /sites/sitename) and see drastically different numbers in SPO and GA. 

  • Both filters are 7 days
  • One page has 29 unique viewers in SPO, 14 in GA
  • Some pages are omitted in GA
  • Pages from other sites have 1 hit (is GA counting exit pages?)

 

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  • NicolasKheirallah's avatar
    NicolasKheirallah
    MVP
    Dec 30, 2024

    So this can be due to multiple reasons:

    Both in different ways of counting visits, what's visiting, when etc etc. 

     

    My tip is to follow SPO

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