Forum Discussion
Increase response rate?
You might want to emphasize that the survey only takes a few minutes when asking your recipients to participate. Indicating the approximate completion time at the top of the survey (by adding captions on Forms) can also be effective. If your survey consists of multiple pages, consider consolidating it into a single page. This allows recipients to know where they are in the process and reassures them that they will be finished soon.
According to a survey by leading Japanese marketing company MacroMill, the length of a web-based questionnaire is crucial in maintaining a high response rate. The longer it takes to complete a questionnaire, the less likely participants are to finish it. If a questionnaire takes more than 15 minutes to complete, over half of the participants will leave before finishing, compared to about 25% for a 10-minute survey. MacroMill suggests that shortening each question and multiple-choice option is more effective than investing in flashy and shiny survey site designs.
It is also effective to send reminders to participants if you have not received sufficient number of responses.
(They don't get paid to complete and they are prospective buyers)
You might want to emphasize that the survey only takes a few minutes when asking your recipients to participate. Indicating the approximate completion time at the top of the survey (by adding captions on Forms) can also be effective. If your survey consists of multiple pages, consider consolidating it into a single page. This allows recipients to know where they are in the process and reassures them that they will be finished soon.
