What I took away from Ignite (better late than never)

Microsoft Ignite 2024 focused heavily on advancements in artificial intelligence (AI), productivity, security, and cloud solutions, reflecting Microsoft's commitment to driving innovation across its ecosystem. Here are the key takeaways from the event:

1. Microsoft is dramatically increasing the incentives for ISVs and Partners to help sell though the Azure Marketplace. This include funds as well as new programs.
2. More and more large organisations are moving to buying software through B2B Marketplaces
3. AI security solutions will be a main focus for Microsoft and promoting them on the Azure Marketplace