Is your organization positioned for co-sell success with Microsoft?

Standing up a co-sell motion takes more than Marketplace listing and a compelling product. It requires thoughtful alignment across technical, operational, and commercial functions.

In his latest blog, Mike Marzano shares practical guidance based on real-world experience leading Contentsquare’s co-sell and Marketplace strategy—driving over $40M in revenue through Microsoft’s ecosystem.

Key insights include:

• How to assess your organization's readiness across engineering, finance, sales, and legal
• The importance of executive sponsorship and cross-functional coordination
• Technical considerations for integrating with Microsoft’s stack and optimizing for Azure

If you're involved in building, delivering, or scaling software solutions, this is a valuable framework for ensuring co-sell can be a driver—not a drag—on your GTM efforts.

📅 Don’t miss the opportunity to hear more from Mike on June 18, where he’ll share additional learnings and answer live questions.
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  Learn more about the June 18th session