Why security must be designed in—not validated later AI apps and agents expand the security surface beyond that of traditional applications. Prompt inputs, agent reasoning, tool execution, and down...

Author Juhi Saha is CEO at Partner1, a two-time Inc. Power Partner Award winner and an official Microsoft Partner Led Network.  Partner1 helps B2B software and services companies maximize the value o...

Private offers are a core mechanism for bringing negotiated commercial terms into Microsoft Marketplace. They allow publishers and channel partners to offer negotiated pricing, flexible billing struc...

Why “production‑ready” architecture matters for Marketplace AI apps and agents A working AI prototype is not the same as a production‑ready AI app in Microsoft Marketplace. Marketplace solutions ar...

Johan Aussenac is CEO at WeTransact a Microsoft Certified Software company specializing in Microsoft Marketplace listing, co-sell activation, and cloud GTM strategy for software companies. _________...

Choosing your Marketplace offer type is one of the earliest—and most consequential—decisions you’ll make when preparing an AI app for Microsoft Marketplace. It’s also one of the hardest to change lat...