In a recent webinar, I, Sindy Park, Senior Product Manager for the Microsoft commercial marketplace, along with Mila Flaherty, Senior Product Manager for CSP Marketplace Experience, delved into the key benefits and step-by-step experience of CSP private offers in the Microsoft commercial marketplace.
The insights shared in this webinar ("ISV to CSP private offers - experience walkthrough") shed light on how these resources can significantly contribute to growing your sales with the partnerships between ISVs and partners in the Cloud Solution Provider (CSP) program through the commercial marketplace.
According to recent research from Canalys, software sales through hyperscaler cloud marketplaces are predicted to reach US$85 billion by 2028 Most importantly, channel partners are playing an increasingly important role, and Canalys expects more than 50% of marketplace sales to flow through the channel. Independent Software Vendors (ISVs) and CSP partners have a unique opportunity to collaborate and unlock the potential to sell to small and mid-sized customers.
For ISVs, by partnering with the CSP partners, ISVs can scale effectively to sell and reach customers and reach new markets globally based on the CSP partners customer- base. For CSP partners, you can expand your portfolio instantly leveraging our comprehensive marketplace catalog and meet your customers’ needs in an agile way by packaging your solutions and services across the Microsoft first party solutions and the ISV solutions through our marketplace.
ISV to CSP private offers empower ISVs the ability to scale and unlock repeatable revenue opportunities with partners in the CSP program via the marketplace. ISVs can collaborate with CSP partners and effectively share margins using CSP private offers through the marketplace.
Using ISV to CSP private offers, ISVs can specify the margin and duration to create a wholesale price for your partners enrolled in the Microsoft CSP program as Direct Bill partners or Indirect Providers. When your CSP partner makes a sale to a customer, Microsoft makes its payments to you off the wholesale price after applying the standard commercial marketplace agency fee.
As a CSP partner, you can discover all the margins available to you via Partner Center portal or API. For any sales you make through the marketplace, you receive your bill from Microsoft. You can continue to set your customer price and invoice your customer outside of the marketplace. Please see an example flow below and learn more about the CSP partner experience with private offers at Discover margins configured by ISVs.
Any partner who meets the following criteria can participate in partner-to-partner selling through our marketplace using CSP private offers.
| ISV | CSP | |
| Required |
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| Optional |
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To get started, ISVs and CSP partners can follow these best practices: define your strategy, identify target partners and offers, develop compelling go-to-market plans, engage with target partners, and continuously monitor and optimize your performance. By doing so, you can effectively scale your business and achieve success in the marketplace.
| ISV | CSP | |
| Define strategy and identify target partners/offers |
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| Understand how ISVs selling with CSPs in the marketplace works |
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| Enable ISV to CSP private offers process and start to sell with margin sharing |
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For the CSP partners, our approach is to provide a consistent experience across Microsoft 1st party solutions and marketplace 3rd party solutions from ISVs, helping simplify your operational processes. CSP partners can leverage APIs or the Partner Center and Azure portal user experiences to streamline operations and enhance efficiency. Each option comes with its own set of benefits and considerations, enabling CSPs to choose the approach that best aligns with their business model, providing flexibility.
To access the recent webinar on this topic, please visit this link.
For more information or to learn about additional webinars, please visit aka.ms/CSPPO, aka.ms/CSPPO_FAQ, and aka.ms/masteringthemarketplace .
Microsoft