Take action: Partner Center multifactor authentication required starting August 2025
At Microsoft, trust is the cornerstone of our business, and we prioritize security and compliance in all our endeavors—but we can't achieve this alone. Our partners are vital in maintaining customer trust and are essential in raising the security standards of our ecosystem. As we strive for a safer and more secure future together, your continued support and collaboration will assist us in ensuring our products, solutions, and processes remain secure and compliant. Our research shows that the vast majority of cyberattacks can be prevented by basic cybersecurity hygiene practices, starting with multifactor authentication (MFA)—which reduces the risk of compromise by over 99%. We’re dedicated to providing updates and resources to enhance the partner experience, and that’s why we’re implementing MFA across all Partner Center UX and application programming interfaces (APIs) beginning August 2025. UX enforcement Starting on August 30, 2025, partners will be required to use MFA to sign in to the Partner Center dashboard. This means that every time you sign in, you’ll need to provide an additional verification step beyond your username and password. API enforcement By September 30, 2025, all APIs will be MFA-enabled and ready for partner testing. You’ll need to integrate MFA into API calls to make sure your organization’s systems can handle the additional authentication step. Full enforcement of MFA for APIs will begin on April 1, 2026, meaning that any API calls made without MFA will be blocked. Partners will have to update their systems to comply with the new security requirements. Eventually, all users will need to complete MFA, which involves two or more sign-in methods, when accessing Partner Center. Don’t wait until the enforcement deadlines to set up your MFA preferences—it only takes a few minutes to proactively add or update a verification method and help protect your organization from over 99% of identity-based attacks. This will not only help you avoid service disruptions—it also aligns your systems with Partner Center’s security standards. Learn more about authentication methods, as well as features and licenses, and be sure to share the details with your technical teams so you can prepare for the updates. We deeply appreciate your help in keeping our partner ecosystem secure and compliant.New capabilities in Azure AI Foundry to build advanced agentic applications
Microsoft continues to evolve the technologies it offers to customers and partners so they can push the boundaries of innovation! Here is a summary of just a few announcements for Microsoft’s 50 th anniversary. Check out the blog for more! General availability of agent framework that you can use to simplify the orchestration of multi-agent systems for your customers. See how KPMG is using Semantic Kernel to orchestrate workflows among specialized agents, dramatically reducing development complexity. The advanced observability suite for evaluations, tracing, and A/B testing—giving developers unprecedented visibility into agent behaviors and outcomes. Use the observability suite to build more robust AI systems for your customers. AI Red Teaming Agent (public preview) helps uncover safety risks through comprehensive reports, tracking improvements over time. Mitigate risks in AI so your customers feel more comfortable in investing in AI and in your services. See what Accenture has to say about the AI Red Teaming Agent. With Azure AI Foundry extension for Visual Studio Code (public preview), developers can build, test, and deploy agent-based applications entirely within their Integrated Development Environment (IDE)—no context switching required. Improved developer experience leads to faster development times. And don’t forget to block out May 19-22 on your calendar to join us for Microsoft Build in Seattle!Drive demand for your offers with solution area campaigns in a box
Take your marketing campaigns further with campaigns in a box (CiaBs), collections of partner-ready, high-quality marketing assets designed to deepen customer engagement, simplify your marketing efforts, and grow revenue. Microsoft offers both new and refreshed campaigns for the following solution areas: Data & AI (Azure), Modern Work, Business Applications, Digital & App Innovation (Azure), Infrastructure (Azure), and Security. Check out the latest CiaBs below and get started today by visiting the Partner Marketing Center, where you’ll find resources such as step-by-step execution guides, customizable nurture tactics, and assets including presentations, e-books, infographics, and more. AI transformation Generate interest in AI adoption among your customers. As AI technology grabs headlines and captures imaginations, use this campaign to illustrate your audience’s unique opportunity to harness the power of AI to deliver value faster. Learn more about the campaign: AI Transformation (formerly Era of AI): Show audiences how to take advantage of the potential of AI to drive business value and showcase the usefulness of Microsoft AI solutions delivered and tailored by your organization. Data & AI (Azure) Our Data & AI campaigns demonstrate how your customers can win customers with AI-enabled differentiation. Show how they can transform their businesses with generative AI, a unified data estate, and solutions like Microsoft Fabric, Microsoft Power BI, and Azure Databricks. Campaigns include: Unify your intelligent data - Banking: Help your banking customers understand how you can help them break down data silos, meet compliance demands, and deliver on rising customer expectations. Innovate with the Azure AI platform: Help your customers understand the potential of generative AI solutions to differentiate themselves in the market—and inspire them to build GenAI solutions with the Azure AI platform. Unify your intelligent data and analytics platform - ENT: Show enterprise audiences how unifying data and analytics on an open foundation can help streamline data transformation and business intelligence. Unify your intelligent data and analytics platform - SMB: Create awareness and urgency for SMBs to adopt Microsoft Fabric as the AI-powered, unified data platform that will suit their analytics needs. Modern Work Our Modern Work campaigns help current and potential customers understand how they can effectively transform their businesses with AI capabilities. Campaigns include: Connect and empower your frontline workers: Empower your customers' frontline workers with smart, AI-enhanced workflows with solutions based on Microsoft Teams and Microsoft 365 Copilot. Use this campaign to show your customers how they can make their frontline workers feel more connected, leading to improved productivity and efficiency. Microsoft 365 Copilot SMB: Increase your audience's understanding of the larger potential of Microsoft 365 Copilot and how AI capabilities can accelerate growth and transform operations. Smart workplace with Teams: Use this campaign to show your customers how to use AI to unlock smarter communication and collaboration with Microsoft Teams and Microsoft 365 Copilot. This campaign demonstrates to customers how you can help them seamlessly integrate meetings, calls, chat, and collaboration to break down silos, gain deeper insights, and focus on the work that matters. Cloud endpoints: Help customers bring virtualized applications to the cloud by providing secure AI-powered productivity and development on any device with Microsoft Intune Suite and Windows in the cloud solutions. Business Applications Nurture interest with audiences ready to modernize and transform their business operations with these BizApps go-to-market resources. Campaigns include: AI-powered customer service: Highlight how AI-powered solutions like Microsoft Dynamics 365 are transforming customer service with more personalized experiences, smarter teamwork, and improved efficiency. Migrate and modernize your ERP with Microsoft Dynamics 365: Position yourself as the right partner to modernize or replace your customers' legacy on-premises ERP systems with a Copilot-powered ERP. Business Central for SMB: Offer customers Microsoft Dynamics 365, a comprehensive business management solution that connects finance, sales, service, and operations teams with a single application to boost productivity and improve decision-making. AI-powered CRM: Help your customers enhance their customer experiences and close more deals with Microsoft 365 Dynamics Sales by making data AI-ready, which empowers them to create effective marketing content with Microsoft 365 Copilot and pass qualified leads on to sales teams. Use this campaign to show audiences how Copilot and AI can supercharge their CRM to increase productivity and efficiency, ultimately leading to better customer outcomes. Modernize at scale with AI and Microsoft Power Platform: This campaign is designed to introduce the business values unlocked with Microsoft Power Platform, show how low-code solutions can accelerate development and drive productivity, and position your company as a valuable asset in the deployment of these solutions. Digital & App Innovation (Azure) Position yourself as the strategic AI partner of choice and empower your customers to grow their businesses by helping them gain agility and build new AI applications faster with intelligent experiences. Campaigns include: Build and modernize AI apps: Help customers building new AI-infused applications and modernizing their application estate take advantage of the Azure AI application platform. Accelerate developer productivity: Help customers reimagine the developer experience with the world’s most-adopted AI-powered platform. Use this campaign to show customers how you can use Microsoft and GitHub tools to help streamline workflows, collaborate better, and deliver intelligent apps faster. Infrastructure (Azure) Help customers tap into the cloud to expand capabilities and boost their return on investment by transforming their digital operations. Campaigns include: Modernize VDI to Azure Virtual Desktop - SMB: Show SMB customers how they can meet the challenges of virtual work with Azure Virtual Desktop and gain flexibility, reliability, and cost-effectiveness. Migrate VMware workloads to Azure: Help customers capitalize on the partnership between VMware and Microsoft so they can migrate VMware workloads to Azure in an efficient and cost-effective manner. Migrate and secure Windows Server and SQL Server and Linux - ENT: Showcase the high return on investment (ROI) of using an adaptive cloud purpose-built for AI workloads, and help customers understand the value of migrating to Azure at their own pace. Modernize SAP on the Microsoft Cloud: Reach SAP customers before the 2027 end-of-support deadline for SAP S/4HANA to show them the importance of having a plan to migrate to the cloud. This campaign also underscores the value of moving to Microsoft Azure in the era of AI. Migrate and secure Windows Server and SQL Server and Linux estate - SMB: Use this campaign to increase understanding of the value gained by migrating from an on-premises environment to a hybrid or cloud environment. Show small and medium-sized businesses that they can grow their business, save money, improve security, and more when they move their workload from Windows Server, SQL Server, and Linux to Microsoft Azure. Security Demonstrate the power of modern security solutions and help customers understand the importance of robust cybersecurity in today’s landscape. Campaigns include: Defend against cybersecurity threats: Increase your audience's understanding of the powerful, AI-driven Microsoft unified security platform, which integrates Microsoft Sentinel, Microsoft Defender XDR, Security Exposure Management, Security Copilot, and Microsoft Threat Intelligence. Data security: Show customers how Microsoft Purview can help fortify data security in a world facing increasing cybersecurity threats. Modernize security operations: Use this campaign to sell Microsoft Sentinel, an industry-leading cloud-native SIEM that can help your customers stay protected and scale their security operations.Partner Blog | Partner Center Technical Corner: December 2024 edition
Welcome to the December edition of Partner Center Technical Corner. This month’s highlights include a closer look at the new Partner Center AI assistant, important security updates, and a recap of recently released capabilities. As always, you can find the most up-to-date technical roadmap and essential Partner Center resources at the end of the blog. Spotlight: Partner Center AI assistant (preview) Partner Center AI assistant (preview) enhances your Partner Center experience with the power of generative AI, offering tailored insights and intelligent suggestions to transform your everyday tasks in Partner Center into opportunities for growth and innovation. This feature is currently available in preview to partners using the English version of Partner Center. AI assistant (preview) is continually being enhanced to dive deeper into workspaces and provide an individualized experience. It is seamlessly integrated into your experience, continuing your conversations as you navigate through Partner Center. You can ask the AI assistant for help with details on a customer’s Microsoft Azure usage estimate, earnings insights over a given period, or assistance with the various memberships we offer, among many other capabilities. Responses are pulled from a rich array of sources, including Microsoft product documentation, partner program guides, and partner-specific information in Partner Center. For example, on membership queries, the AI assistant answers specific questions around the Solutions Partner designation by reviewing program rules, analyzing underlying metrics, and providing a detailed, data-driven response. The assistant can also troubleshoot missing attribution of employees in skilling scores or provide contextual recommendations to help you qualify for a Solutions Partner designation. Partner feedback: One of our preview users shared, “This is really helpful! And I am very glad to see that our AI friend will know the payment status of claims IDs now.” As needed, partners can initiate the support ticket creation process through the AI assistant panel. Continue reading here
