Accelerate your sales growth with resale enabled offers (REO) through guidance in App Advisor
Why start with App Advisor? If you’re looking to expand your sales reach quickly and efficiently, App Advisor helps clarify your options. It provides tailored guidance to help you understand resale enabled offers (REO) and determine whether this pathway to near global scale is right for your marketplace strategy. Microsoft Marketplace offers several ways to grow through partners, and choosing the right one can feel complex. App Advisor simplifies the decision, giving you clear, scenario‑based guidance on REO, Cloud Solution Provider (CSP), multi‑party offers (MPO), and customer private offers, so you can confidently pick the model that aligns with your goals. Grow globally with resale enabled offers Resale enabled offers (REO) open the channel-led marketplace opportunity for near-global scale. Many software companies like you rely on channel partnerships for the sales and implementation of their solution. With this feature, you can enable your channel partner(s) to sell on your behalf, creating a simplified pathway for recurring revenue and growth. For the channel, this helps unlock pre-committed cloud budget in new markets while also helping cut down implementation times as solutions are pre-configured to deploy on Azure. If you’ve been looking for a clearer, faster path to a channel-led sales motion, REO provides the structure and automation to help you grow. ough channels only continues to grow. Why resale enabled offers matter REO changes the way you can sell. It gives you a repeatable resale model inside Microsoft Marketplace to help you break through to new markets without adding overhead while channel partners maintain their customer relationships while getting the added value of Marketplace. The result is a simplified path to recurring revenue: one that aligns offer owners, channel partners, and customers around a more efficient transaction flow. The benefits of REO Resale enabled offers can help grow your bottom line with ease: Authorization to resell is nearly instantaneous, Your reach grows to match your reseller’s markets, Channel partners take on more of the sales execution, You only enable resale once. No repeated setup or engineering work required, Both you and your channel partner earn full Marketplace Billed Sales (MBS) credit, enabling you to maximize Marketplace Rewards benefits. These advantages make REO a strategic lever for you to move toward a broader channel-led distribution model while helping you stay agile, expanding your reach, and avoiding adding extra overhead. How resale enabled offers work You can offer a REO on any SaaS or Azure Virtual Machine (VM) offer. The REO experience is designed to be simple, structured, and predictable for both the offer owner and the reseller. You, as the offer owner, come to an agreement with a channel partner to sell your offer. You authorize this sale in Partner Center (once) and then your channel partner is empowered to sell your offer, either as a customer private offer or as a multi-party offer (MPO). With this additional way to sell, you’ll be able to scale without worrying about hiring more salespeople. Other ways to sell at scale With many great ways to sell through negotiated deals or channel partners within Microsoft Marketplace, it can sometimes be challenging to choose. If you’re not sure which options are right for your marketplace offers, App Advisor can help you choose. To discover the benefits of REO, Cloud Solution Provider (CSP), MPO, and customer private offers, and when to use which, see how to grow with negotiated deals and channel partners here. Ready to unlock channel-led scale? Resale enabled offers can create a faster, more predictable path for software companies that want to expand with ease through channel partners. With simplified resale authorization, broader reach, and shared sales credit, REO makes it easier to activate partners and grow your marketplace presence. Ready to explore your path to channel-led scale? Visit App Advisor to get started.Becoming a Frontier Firm: Accelerate custom app development with Quick-Start Development Toolkit
The theme of Ignite was undeniable: Frontier firms are transforming business with investments and projects developing AI apps and agents. And these aren’t just businesses using AI - they’re companies developing and monetizing AI apps and agents. The numbers are clear - here are a few compelling stats from a global study commissioned by Microsoft with the International Data Corporation (IDC) about Frontier firms: 67% are monetizing industry-specific AI use cases to boost revenue 58% use custom AI, and in the next two years, that will increase to 77% Those building agentic solutions will grow 3x in the next two years ROI is 3x higher for Frontier firms than slower adopters It’s no longer a question. Companies who get ahead, make and sell AI apps and agentic solutions. But it can be difficult to develop at the speed of AI. To answer the challenge of streamlining and shortening the development cycle, we’ve improved the Quick-Start Development Toolkit to help your team start coding in minutes. Getting simple guidance for custom application development To help your team go from idea to coding in minutes, we've introduced the Quick-Start Development Toolkit. Teams were spending too much time with false starts or hunting for AI app or agent code templates. With expert developer guidance, we created the Quick-Start Development patterns - a package that includes a sample solution reference diagram, custom code templates for your dev team to download and customize, and high-value resources to address common development challenges. We’ve also made it easier to find the right development pattern for your needs. Answer a few questions to see how to develop an AI app We’ve built an interactive wizard that makes it easy for software companies to go from thinking about AI or agentic solutions to solve a problem directly to creating custom code. The process is easy: Go to Quick-Start Development Toolkit Click on “Find the right pattern for your needs” Answer a few simple questions about your priority scenario, environment, and tools Land on a development pattern designed to help your team start coding in minutes With development patterns ranging from flexible AI app or agent development with Microsoft Foundry to multi-agent custom automation to integrating your data with Microsoft Fabric Unified Data Foundation, you’ll find a development pattern to get started on your next AI app or agent. Not the right fit? Keep looking at focused patterns, all created in partnership with Microsoft experts. If your project has a different focus, like migrating or replicating an AWS app to Azure or integrating Microsoft Security to an app, the Quick-Start Development Toolkit has development templates for these, too. Take the confusion out of how to make an app and then publish and monetize it After you're done developing, realize full ROI on your app or agent and help other companies advance their Frontier level by publishing and selling it on Microsoft Marketplace. Within each development pattern, you can get curated guidance from App Advisor to package, publish, and sell your app. Ready to get started with your next AI app project? Visit the Quick-Start Development Toolkit today!
