In this installment of our Partner Spotlight series, we’re continuing to showcase the innovators’ driving app and agent development forward on the Microsoft Marketplace. Each feature highlights the distinct journeys of partners who are pioneering AI-powered solutions, building across the Microsoft ecosystem, and delivering transactable applications that are shaping the future of the marketplace. In this article, I sat down with Imran Mahmood from KAISPE to learn more about their story and partner journey.
About Imran: Imran Mahmood is the Chief Executive Officer of KAISPE, leading the company’s vision to deliver AI-powered, secure, and scalable business applications through Microsoft technologies. With over 20 years of experience in enterprise technology and digital transformation, Imran has guided KAISPE’s growth as a global Microsoft Partner with 20+ IPs listed on Microsoft Marketplace. He also oversees KAISPE AI for AI Center of Excellence, driving innovation in AI agents, intelligent automation, and Microsoft ecosystem integration.
_______________________________________________________________________________________________________________________________________________________________
[JR]: Tell us about your organization.
[IM]: KAISPE is a Microsoft Partner and software development company focused on developing intelligent, secure, and scalable business applications that help organizations accelerate their digital transformation. Our core expertise includes AI and cloud-based business applications built on Microsoft technologies such as Dynamics 365, Power Platform, and Azure. With a growing portfolio of over 20+ IPs listed on Microsoft Marketplace, KAISPE’s solutions help businesses automate processes, enhance decision-making, and improve user experience.
[JR]: What inspired the founding?
[IM]: KAISPE was founded with the vision to bridge the gap between complex enterprise systems and user-centric experiences. We recognized that many organizations were still managing manual, time-consuming processes, and saw an opportunity to build smarter, AI-driven solutions that make technology feel like an extension of the team not a barrier. This commitment to solving real business pain points through innovation and simplicity continues to drive our product strategy.
[JR]: What products/services do you offer?
[IM]: Our portfolio includes industry-specific and horizontal business applications and offer several SaaS and PaaS based solutions and services including such as AutoRecruit (AI-powered recruitment automation), Supplier Relationship Management, Field Service (intelligent field operations), MyFieldAgent, and Employee Self Service.
Beyond apps, we are investing heavily in our AI Center of Excellence (AI CoE), which drives innovation in developing intelligent AI agents for recruitment, field service, procurement, and customer support all powered by Microsoft Azure AI and OpenAI technologies.
KAISPE’s journey with AI agents
Building autonomous agents that think, act, and deliver across industries
[JR]: What does your app or agent do, and who is it designed for?
[IM]: KAISPE develops AI-powered business applications and intelligent agents that help organizations automate workflows, enhance productivity, and make smarter decisions. Our solutions serve a wide range of users—from field engineers and recruiters to suppliers and enterprise employees.
Examples include:
- MyFieldAgent: Real-time AI support for field engineers with role-based access ensures focus and data security.
- AutoRecruit & Recruitment Hub: AI-driven hiring tools for job descriptions, resume parsing, skills matching and candidate assessments.
- MyJobMate: AI-powered job matching and applicant engagement.
- MyProcureBot: A conversational and autonomous assistant that helps suppliers easily create quotes, manage contracts, and update vendor information automatically.
- AutoAPX, Travel & Expense & Sales Field: Automate invoice processing, utilize OCR for receipt scanning and leverage AI to auto-categorize expenses based on recognized text and patterns and capture customer data from business cards.
- Field Service: Uses AI to detect anomalies or irregularities from site images, identify objects automatically, and with Copilot, quickly check inventory, fulfillment dates, and summarize data.
All solutions are built under KAISPE’s AI Center of Excellence (AI CoE) and leverage Microsoft Azure AI, Copilot Studio, Power Platform, and Dynamics 365 for secure, scalable, and deeply integrated experiences.
[JR]: How has your solution evolved since its initial launch?
[IM]: Our journey began with single-use applications tailored to specific customer needs. Over time, we transitioned to standardized, scalable SaaS models with embedded AI features and marketplace deployment. With the launch of our AI CoE, we now build modular agents that personalize and automate workflows at scale—each iteration bringing stronger security, better UX, and deeper integration with Microsoft’s cloud ecosystem.
[JR]: What motivated you to start building agents, and what business outcomes have you seen?
[IM]: We wanted to make business applications more intelligent and human-like. Users needed faster assistance and guided workflows without relying on back-office teams. That’s why we introduced Agentic AI task-oriented, conversational agents that act and decide autonomously to improve efficiency and create intuitive user experiences. As a result, our customers experience fewer operational delays, faster decision-making, and higher satisfaction.
[JR]: How do you prioritize standalone agents versus embedded (in-app) agents in your roadmap?
[IM]: We take a strategic approach. Embedded agents enhance existing app experiences—for example, integrating Copilot into Field Service or Travel & Expense Management. Standalone agents like MyProcureBot serve broader use cases across multiple apps. The decision depends on customer needs: if it’s about improving a specific workflow, we embed; if it’s about offering an assistant across systems, we go standalone.
[JR]: How have your customers responded to conversational or task-based agents compared to traditional app interfaces?
[IM]: Enthusiastically. Solutions like MyFieldAgent, MyJobMate, and MyProcureBot show that users prefer natural interaction over complex menus. Conversational agents simplify tasks and drive higher adoption rates. For many organizations, they’ve transformed routine operations into quick, AI-assisted experiences.
[JR]: Which Microsoft tools or frameworks have been most valuable for building agents?
[IM]: Microsoft’s stack has been essential:
- Copilot Studio: For building conversational flows and task logic.
- Azure AI Studio & Azure OpenAI: For natural language understanding and generative capabilities.
- Azure Cognitive Services: For speech recognition, translation, and vision features.
These tools help us design intelligent, scalable agents that integrate seamlessly with Dynamics 365, Microsoft 365, and Power Platform.
[JR]: What challenges have you faced in designing context-aware agents, and how have you overcome them?
[IM]: Users expect agents to remember intent and switch topics smoothly. To meet this expectation, we built a context management layer that tracks conversation history, remembers user actions, and connects to backend systems like Dynamics 365. This ensures our agents feel natural and aware—not robotic.
[JR]: How do you see agents driving differentiation and discoverability on Microsoft Marketplace?
[IM]: Our agent-powered solutions showcase practical AI innovation. When customers explore the Marketplace, they see our focus on conversational, intelligent experiences. This builds trust and aligns with Microsoft’s vision for AI-powered workplaces—helping KAISPE stand out as a partner delivering measurable impact.
[JR]: What’s next for KAISPE in terms of agent innovation?
[IM]: We’re expanding our AI CoE to focus on multi-agent orchestration and industry-specific templates—starting with healthcare. Our new offerings, KAISPECare and TherapyCare, will deliver agentic AI experiences for small and medium-sized healthcare centers.
AI Copilot for Doctors:
- Auto-generate patient visit summaries
- Risk flagging for chronic diseases
- Voice-to-EMR note assistant
- Drug interaction checking
AI Copilot for Patients:
- Smart appointment suggestions
- Symptom checking (pre-visit triage)
- Voice-based booking and registration
AI Copilot for Admins:
- Flag inconsistent or duplicate charges
- Auto-apply billing codes
- Generate invoice drafts from consultation notes
These Autonomous Agents will empower healthcare professionals with intelligent, voice-driven workflows that save time and improve care.
[JR]: How are agents impacting business decision-making for customers?
[IM]: Built on AI Foundry, these Agentic AI–powered autonomous agents analyze context, history, and trends to deliver real-time insights and take action based on user intent. In areas like procurement or recruitment or during inspection, they recommend next steps, flag risks, and even handle routine tasks helping businesses make faster, smarter decisions with minimal effort.
[JR]: How do you ensure agents stay relevant and continuously learn?
[IM]: Through our AI CoE, we continuously update agents based on feedback, performance data, and new Microsoft features. Using Copilot Studio and Azure OpenAI, we feed structured and unstructured data to agents and connect to external knowledge sources. We retrain models regularly to refine responses, improve tone, and adapt to evolving business needs.
Marketplace journey & transactable offers
[JR]: What motivated KAISPE to publish a transactable offer on the Microsoft Marketplace, and what impact has it had on your business?
[IM]: KAISPE saw Microsoft Marketplace as a trusted global platform to reach enterprise customers and simplify procurement through Microsoft’s billing ecosystem. Publishing transactable offers boosted our visibility, credibility, and positioned KAISPE as a verified Microsoft Partner with scalable, ready-to-deploy solutions. This move expanded our global customer base, generated new leads, opened co-sell opportunities with Microsoft field sellers, streamlined sales operations, shortened the sales cycle, and enhanced customer confidence.
[JR]: What advice would you give to new partners who are just starting to publish?
[IM]: Start with a clear value proposition focused on solving customer problems. Use Marketplace Rewards early, engage with co-sell tools, and make your offers transactable! Treat Marketplace as a strategic growth platform—not just a listing. We leveraged App Advisor, Marketplace Rewards, and co-sell resources to optimize listings, improve visibility, and align with Microsoft’s best practices. Navigating compliance requirements and configuring transactable offers was complex, but support from Microsoft’s Marketplace and Partner Success teams helped us overcome these challenges through technical guidance and collaboration.
Lessons learned
[JR]: What key takeaways would you share with other partners considering a similar path?
[IM]: Invest early in building transactable and secure offers. Leverage Microsoft’s ecosystem and maintain strong communication with your Partner Development Manager. If we were to start over, we’d invest in transactable readiness sooner and engage Marketplace Rewards earlier in the journey.
[JR]: Any unexpected wins or challenges?
[IM]: A major win has been global visibility — customers from regions we hadn’t directly targeted discovered us through Marketplace. The main challenge was keeping pace with Microsoft’s evolving listing requirements, which improved our processes.
[JR]: How has your Marketplace experience shaped your future roadmap?
[IM]: It has solidified our focus on building scalable, AI-driven products under the AI Center of Excellence (CoE), strengthening our integration with Microsoft Dynamics 365 and expanding our IP portfolio across industries.
____________________________________________________________________________________________________________________________________________________________
Resources
- Join ISV Success - Build and publish applications and agents faster with powerful AI developer tools, consultations, and technical guidance—then grow your sales through Microsoft Marketplace
- Join the marketplace community - Access resources for every stage of the journey on the Microsoft Marketplace, provide feedback, and engage with other partners and Microsoft subject-matter experts focused on your success.
- Microsoft Marketplace - Your trusted source for cloud solutions, AI apps, and agents
- Paths for partnership - Learn more about the ways you can partner with us—from building and selling solutions to differentiating your business with a Solutions Partner designation.
Microsoft