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As a question, I was wondering how we can leverage Co-sell when we don't necessarilly sell to IT teams within our customer companies?
Great question BernardoTerra !
Companies not selling into IT are actually some of my favorite co-sell use cases.
Not selling into IT in my mind makes your Microsoft 'better together' story even strong. Microsoft has deep relationships with IT however if your bringing a new avatar to the engagement then Microsoft can often help you get to departments that you don't have relationships with and you can often help Microsoft build deeper relationships with folks that MSFT may not.
Really strong value for both sides in my mind.
When we are talking about co-sell and selling via marketplace, typically procurement and/or IT is involved at some point, having MSFT who has relationships in those departments as a part of the deal is often VERY helpful.
Hope that helps!
-RB