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Go beyond the basics of listing and explore what truly drives velocity.
For SaaS companies, the Microsoft Marketplace is no longer just a procurement convenience, it’s a strategic revenue engine. Y...
j_weller_nv
Updated Dec 01, 2025
PartnerInnovateLLC
Dec 04, 2025Copper Contributor
Good morning, as the former BizApps PDM at Microsoft I wanted to ensure the community realized that the marketplace is now driving leads directly to partners from customers around the world exploring the marketplace. If you have been in the marketplace for a few months and are seeing little interest or leads it should guide you to further optimize your listing and also do a competitive analysis of other solutions in the marketplace. I am and have always been excited about the Microsoft Marketplace and hope you are too! - John O'Donnell - https://www.linkedin.com/in/johnodonnellmsft/