Windows 11 install from iso can't get past adding Microsoft account

I'm desperate, thought I had researched enough how to sort my windows 11 install.  My laptop told me I could upgrade plenty of times, windows healcheck tells me it's compatible.  I decided I should do a clean install and foolishly on a summary from online search it said I could do this my reseting my pc - I did this but in reinstalled windows 10 and then despite running updates multiple times gave me no options for upgrade to windows 11, despite the system is eligible...  so I try installing from and iso virtual mount... takes forever, but it looks like I've succeeded until I need to add microsoft account... Then I try this and it says success you've proved you're human and then it just hangs... nothing happens...   HELP!!!