Forum Discussion
SPO vs Google Analytics Discrepancies
I've created a GA report filtered by site (path begins with /sites/sitename) and see drastically different numbers in SPO and GA. Both filters are 7 days One page has 29 unique viewers in SPO, 14...
So this can be due to multiple reasons:
Both in different ways of counting visits, what's visiting, when etc etc.
My tip is to follow SPO