ANNOUNCEMENT: Launch of new Copilot campaign, “Be the Pilot”

Introducing "Be the Pilot," From homework help and overcoming stage fright to cracking writer’s block and simplifying work tasks, Copilot is here to assist safely and securely.

This campaign showcases how Copilot empowers individuals with confidence, creativity, and focus, while offering organizations secure, enterprise-level tools for future transformation.

The ads highlight the simplicity, fun, and energy of having an AI companion, with a touch of humor to align with the Microsoft mission of empowering people through technology.

Launching with 10 creative pieces, and then, expanding with new use cases as we go. Starting Thursday, April 10, you’ll see this campaign across digital web ads, social media, and online videos in the US, with social campaigns and UK expansion next month.