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Michael_Tutek
Copper Contributor
Feb 26, 2025

Reinventing the online shopping experience with GenAI: Preezie’s AI transformation

Preezie recently had the opportunity to be featured in an episode of Microsoft SaaS Stories with Jason Young to share our journey of transforming our business by developing a cutting-edge GenAI Shopping Assistant for eCommerce and retail. We provide insights into how we identified an opportunity to pivot, tackled the challenges of moving from concept to product, and built a commercially viable solution in an entirely new market.

Here are some key takeaways from our discussion:

  • Pivoting with Purpose: How we evolved from interactive eCommerce quizzes to a fully AI-driven shopping assistant.
  • From Idea to Execution: The process of building an AI solution from the ground up, including overcoming technical challenges with Microsoft’s support.
  • Reimagining Retail with AI: How our assistant bridges the gap between in-store and online shopping, driving higher conversions and a better customer experience.
  • Business Model Evolution: Why we’re shifting from a traditional SaaS model to a usage-based approach.
  • Scalability & Affordability Challenges: What we’re learning as we refine our AI solution for long-term growth.

If you're interested in the future of AI in retail and how innovation can redefine customer experiences, this discussion provides insights and best practices to aid in the journey. Watch now to learn more about Preezie’s journey and the impact of GenAI on the shopping experience. 

Microsoft SaaS Stories | Learn from Software Experts | Episode 13 Preezie

ai

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Preezie recently had the opportunity to be featured in an episode of Microsoft SaaS Stories with Jason Young to share our journey of transforming our business by developing a cutting-edge GenAI Shopping Assistant for eCommerce and retail. We provide insights into how we identified an opportunity to pivot, tackled the challenges of moving from concept to product, and built a commercially viable solution in an entirely new market.

\n

Here are some key takeaways from our discussion:

\n\n

If you're interested in the future of AI in retail and how innovation can redefine customer experiences, this discussion provides insights and best practices to aid in the journey. Watch now to learn more about Preezie’s journey and the impact of GenAI on the shopping experience. 

Microsoft SaaS Stories | Learn from Software Experts | Episode 13 Preezie

","body@stringLength":"1838","rawBody":"

Preezie recently had the opportunity to be featured in an episode of Microsoft SaaS Stories with Jason Young to share our journey of transforming our business by developing a cutting-edge GenAI Shopping Assistant for eCommerce and retail. We provide insights into how we identified an opportunity to pivot, tackled the challenges of moving from concept to product, and built a commercially viable solution in an entirely new market.

\n

Here are some key takeaways from our discussion:

\n\n

If you're interested in the future of AI in retail and how innovation can redefine customer experiences, this discussion provides insights and best practices to aid in the journey. Watch now to learn more about Preezie’s journey and the impact of GenAI on the shopping experience. 

Microsoft SaaS Stories | Learn from Software Experts | Episode 13 Preezie

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Loved this episode! Thanks so much for sharing your story, Michael_Tutek !

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