Best Practice Marketing Guidance for transactable ISVs on Marketplace

Hi All -

Sharing some marketplace best practice GTM guidance for ISVs:

Marketplace Interactive Marketing Guide for ISVs

• http://aka.ms/MarketplaceGTM  (Start here)

The above guide has links to deeper guidance that I have highlighted here:

• Marketplace Fast Start Guide 1 - Define a Value Proposition for your Marketplace
• Marketplace Fast Start Guide 2 - Attract Customers to marketplace with a Content Marketing Strategy
• Marketplace Fast Start Guide 3 - Achieve quick wins and long-term impact on marketplace with LinkedIn advertising
• Marketplace Fast Start Guide 4 - Social Media Strategy
• Marketplace Fast Start Guide 5 - Social Selling
• Marketplace Fast Start Guide 6 - Creative Content Writing for marketplace
• Marketplace Fast Start Guide 7 - How to use Account Based Marketing to win, grow and retain business on marketplace
• Marketplace Fast Start Guide 8 - Generate marketplace demand with to and through partner Channel Marketing
• Marketplace Fast Start Guide 9 - Unleash the power of high-impact platforms
• Marketplace Fast Start Guide 10 - Boost your success on marketplace with Guaranteed Demand Generation
• Marketplace Fast Start Guide 11 - Get your brand noticed on marketplace with Media Ad Placement