Forum Discussion
BIMI Logos – Another Way to Stop Email Spoofing
Brand Indicators for Message Identification (BIMI) is a new industry effort to help identify email from reputable companies by displaying their logo alongside email (and potentially other items) in applications.
24 Replies
@Everyone Please vote this here. Hopefully it grabs the attention of Microsoft.
https://feedbackportal.microsoft.com/feedback/idea/4025b758-d3da-ee11-a73d-6045bdbdc092
happy to Tell BIMI works perfect in client like Gmail . I cant wait until BIMI is in outlook roadplan.
Do you know if Exchange Online will support BIMI next year?
We love the idea behind BIMI.
When is the support for BIMI MS is bring to Outlook.exe, Outlook Mobile & O365 Web interface?
- I would also like to be kept informed.
- No idea. I don't work for Microsoft.
guieix
Where do you see that M365 is supporting BIMI?
I can only make that Dynamics 365 supporting BIMI for sending email, not that Microsoft started to support it.
CarstenMSMicrosoft
the_bear_glitch guieix
The documentation on
https://learn.microsoft.com/es-es/dynamics365/marketing/bimi-support
only applies to email sending from the Dynamics 365 MARKETING Application
(not to all of Dynamics 365)
Bump. At this point you would think MS has BIMI on the roadmap and an ETA or they don't and have no plans to support it? TonyRedmond
- At this point it start to be very noticeable, and used by competition against Office 365, so urgent to have an official statment somewhere
Just going to chime in here and say that I wish Microsoft would implement BIMI. Our organization is rolling it out presently. But the conversations is a bit awkward when we're trying to advocate internally for a standard when the software that we use ourselves doesn't adhere to that very standard...
Hello TonyRedmond and @Joshua Bines. Do you have any news about that Microsoft plans to support in Office 365 and Exchange Brand Indicators for Message Identification (BIMI). My organization has a plan to implement for security reason, but we need your confirmation because that we must know about feature action.
Please can you check closest date for public support of BIMI in office 365.
Thanks
TonyRedmond Google recently touched upon BIMI again (7/12)...as did Postmark (7/13). As long as DMARC has been around, it's sad how few have implemented. Hopefully this can gain traction.
https://cloud.google.com/blog/products/identity-security/bringing-bimi-to-gmail-in-google-workspace
https://postmarkapp.com/blog/what-the-heck-is-bimi#how-do-you-implement-bimi
Kevin Taber I still cannot believe the slow uptake on DMARC and really confused around the lack of BIMI on Microsofts Part. Both of these are great initiatives at reducing the prevalence of security events in the email space as it relates to PHISHING and targeted attacks. Come on Microsoft, time to prioritise the easy wins and listen to the community and commentators like TonyRedmond
David Westgate TonyRedmond a year later, anyone know if Microsoft changed their stance in BIMI?
Would be interesting to know why Microsoft have not yet shown interest.
TonyRedmondincentivising the dmarc records to move from p=none i think is a great idea might get the exec's on board. According to June 1 still no take up from MS https://bimigroup.org/bimi-adoption-june-2020/
Glad I found this article and as Joshua Bines points out the situation hasn't changed as of June 2020 according to BIMI working group. I would go further and suggest, like one of the commentators on TonyRedmond original page, that Microsoft are muddying the waters and confusing both implementers and recipients.
The "new" Microsoft approach was supposed to be more open standards orientated and they have made some good progress in this area. However, lack of DMARC reporting and BIMI support is very disappointing in overcoming phishing/SPAM as an industry wide initiative.- October 2020 and still no support from Microsoft: https://bimigroup.org/bimi-adoption-october-2020/
