Forum Discussion
BIMI Logos – Another Way to Stop Email Spoofing
Brand Indicators for Message Identification (BIMI) is a new industry effort to help identify email from reputable companies by displaying their logo alongside email (and potentially other items) ...
Glad I found this article and as Joshua Bines points out the situation hasn't changed as of June 2020 according to BIMI working group. I would go further and suggest, like one of the commentators on TonyRedmond original page, that Microsoft are muddying the waters and confusing both implementers and recipients.
The "new" Microsoft approach was supposed to be more open standards orientated and they have made some good progress in this area. However, lack of DMARC reporting and BIMI support is very disappointing in overcoming phishing/SPAM as an industry wide initiative.
October 2020 and still no support from Microsoft: https://bimigroup.org/bimi-adoption-october-2020/