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TonyRedmond's avatar
TonyRedmond
MVP
Dec 06, 2018

BIMI Logos – Another Way to Stop Email Spoofing

  Brand Indicators for Message Identification (BIMI) is a new industry effort to help identify email from reputable companies by displaying their logo alongside email (and potentially other items) ...
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Joshua Bines's avatar
Joshua Bines
Iron Contributor
Jul 21, 2020

TonyRedmondincentivising the dmarc records to move from p=none i think is a great idea might get the exec's on board.  According to June 1 still no take up from MS  https://bimigroup.org/bimi-adoption-june-2020/

  • Paul Bendall's avatar
    Paul Bendall
    Iron Contributor
    Oct 08, 2020

    Glad I found this article and as Joshua Bines points out the situation hasn't changed as of June 2020 according to BIMI working group. I would go further and suggest, like one of the commentators on TonyRedmond original page, that Microsoft are muddying the waters and confusing both implementers and recipients. 

    The "new" Microsoft approach was supposed to be more open standards orientated and they have made some good progress in this area. However, lack of DMARC reporting and BIMI support is very disappointing in overcoming phishing/SPAM as an industry wide initiative.

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