Forum Discussion
Marketing Catalyst Econometrics Modelling
Hi all, Can someone help me understand what "Marketing Catalyst Econometrics Modelling" means? Thank You.
IngeborgHawighorst Hi, Thanks for the concern. I believe this word is associated with brand performance and marketing strategy. For example, you'll want to know; How much your company spent in a given time period, What types of marketing strategy they employed and Which media platforms were used.
Since I use Excel as my research tool, I thought someone in this forum could be knowing what the term meant. Therefore, I would like to know what methods and methodologies are used to generate such a report?
I never deal with this model, but most probably you'll find more information if use more traditional term Marketing Mix Modelling (MMM) and add regression analysis to your search.