Announcing the Public Preview of Azure Native Pure Storage Cloud for Azure VMware Solution

We are excited to announce the public preview of Azure Native Pure Storage Cloud for Azure VMware Solution. This Azure service offers native-like integration of Pure Storage's innovative enterprise-grade fully managed block Storage-as-a-Service (STaaS) with Azure VMWare Solution (AVS) aiding seamless VMware migrations to the cloud along with scalability, simplicity and data resiliency.

Azure Native Integrations enable you to easily provision, manage, and tightly integrate independent software vendor (ISV) software and services on Azure. By leveraging the power of Azure, Pure Storage Cloud Service offers you many benefits, including scaling flexibility, native Azure experience, unified billing, and cost-effectiveness. You can easily discover and sign up for this via the Azure Marketplace.

"We’re pleased to see Pure Storage’s integration with Microsoft Azure Native service. Through this collaboration, Pure and Microsoft can better serve customer needs by enabling them to provision, use and manage Pure Storage on Azure just like other Azure services. With this integrated offering, Pure and Microsoft are helping customers to quickly leverage Pure's enterprise-grade storage with Azure cloud services securely to open up a whole new set of possibilities for customers bringing enterprise-scale environments to the cloud. Together, Pure and Microsoft are helping customers save time and operational overhead while driving innovation."  

- Scott Hunter, Vice President Product Management, Microsoft Developer Division.

Gartner report from Sept 2024 states that by 2028, consumption-based storage as a service (STaaS) will replace over 33% of enterprise storage capital expenditure (capex), up from less than 15% in 2024. Pure Storage® is a pivotal storage player among the Enterprise customers in revolutionizing the storage, management and resiliency while ensuring flexibility. From AI to archive, Pure Storage delivers a seamless cloud migration experience with one unified Storage as-a-Service (STaaS) platform across on-premises, private and public cloud, and hybrid environments. They are a 11x consequent leaders in Gartner® Magic Quadrant report for Primary Storage Platforms, with highest rating in Execution & Vision. Thus proving why, they are undoubtedly the Enterprise favorites! Some key customers for Pure Storage include Meta, ServiceNow, AC Milan, Comcast and many more!

Fig 1: Magic Quadrant for Primary Storage, Sep 2024, Gartner Inc.

How will Azure Native Pure Storage Cloud for AVS help me?

• Fully managed block-storage-as-a-service solution, providing decoupled scalability and flexibility across Compute and Storage solutions.
• Optimized Total Cost of Operations (TCO) up to 40% with data reduction and compression tools.
• Seamless data mobility and migrations of VMware workloads across on-premises, hybrid and multi-cloud solutions to the Azure cloud.
• Enterprise-grade Data protection and Data resilience, with solutions such as Hybrid Disaster Recovery support in the roadmap.

   

Get started with Azure Native Pure Storage Cloud for Azure VMware Solution

Setup and subscribe to your Azure Native Pure Storage Cloud, available easily in the Azure Marketplace. You can start your journey free of cost and pay as you use the service. Look for “Pure Storage Cloud" in the Azure Marketplace and sign up via Contact Me button to show your interest for the preview.

Fig 2: Contact Me offering on Azure Marketplace

Once you have been allowlisted for the preview, you can also look for it using the search bar on Azure Portal or visit the marketplace on Azure portal to see the offer in your list of private plans.

Fig 3: Searching for Azure Native Pure Storage via Azure portal

Fig 4: Searching for Pure Storage in Marketplace private plans via Azure portal

1. Provisioning a Storage Pool via Azure: Follow the instructions in the QuickStart to easily spin up your Pure Storage resource. Once you have created the Pure Storage resource on Azure, follow the simple steps in the Microsoft Learn docs, or navigate directly via the Overview blade to create Storage pools.

Fig 5: Newly created Pure Storage resource Overview in Azure portal

2. Quick-and-easy Connect to AVS: You can now easily connect your Pure Storage with your Azure VMWare Solution (AVS) using the “Connect” button in Storage pool.

Fig 6: On clicking the Connect AVS button, a connection is established between the storage pool and AVS resource.

Resources

• Subscribe to the “Azure Native Pure Storage Cloud for Azure VMware Solution” available as Pay as You Go via Contact me in the Azure Marketplace.
• Create an Azure Native Pure Resource and storage pools via the service, see QuickStart: Get started with Azure Native Pure Storage Cloud Service in Microsoft Docs.
• To learn more, check out the Pure blog and Pure’s Press release.
• Learn more about the Pure Cloud Block Store and how to use it with AVS here.