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🚀 Noteworthy Highlights
- Introducing Microsoft Marketplace: Growth starts here. Turn your agents and other cloud-based innovations into sales, at scale, with Microsoft Marketplace. Learn more
- Updated Agreement: The Microsoft AI Cloud Partner Program Agreement has been updated, effective September 22, 2025. Review now
- Partner Center Security: Multifactor authentication (MFA) is now required for Partner Center access. API enforcement beings April 2026. Learn more
- App Advisor Enhancements: Six new features help software developers build, publish, and sell apps faster and smarter on the Microsoft Marketplace. Explore now
- Fabric Extensibility Toolkit: Software companies can help customers bring apps to Fabric, speed development, and integrate workloads. Get started today
- Azure AI Foundry Updates: Now featuring GPT-5, OpenAI gpt-oss, Foundry Local support, and a new Browser Automation tool to help you build intelligent agents using natural language. Learn more
- Partner Center AI assistant: Now localized and smarter than ever with support for additional languages, providing quick answers to your day-to-day questions. Learn more
- Microsoft AI Cloud Partner Program Concierge: Your go-to resource for all program related desk engagements, streamlined and more impactful than ever. Learn more
🌟 Microsoft partner resources: New for FY26
- MCAPS Start recap
Microsoft kicked off FY26 with a bold vision for partner growth in the AI era. Nicole Dezen outlines how partners can lead with innovation and scale impact. Explore strategic solution areas, expanded MAICPP investments, and GTM support.👉 Read the full post
- New benefits & resources
New AI-powered benefits and tools are here to help partners thrive. Julie Sanford details how to get Azure credits, Copilot seats, and custom GTM materials to accelerate agentic AI adoption.👉 Read the full post
- Blog Series & Playbooks: Catch up on our Cloud and AI Platforms blog series.
Explore the latest Cloud and AI platforms and Agentic AI partner playbooks which includes key skilling resources, investments, win formulas and more.
- Unlock your Microsoft AI Cloud potential with Partner Skilling Hub: Visit our skilling hub for the latest training resources to earn designations and specializations. Explore the most recent skilling blog for key skilling-related announcements.
- Incentives
ISV Success Advanced Package: Top-performing partners with Certified Software Designations can qualify for financial incentives to build AI solutions or migrate customers to Azure. The package supports every stage of ISV Success. Learn more.
Migration Incentives: New end-customer migration incentives are now available to help software companies and advanced specialized system integrators securely and efficiently move software companies’ end customers to modern applications running on Azure.
See Azure Incentives > ISV Engagements tab in the incentive guide for details.
🗓️ Events & Office Hours
June-September recaps
- June: The Microsoft Marketplace Ecosystem Opportunity
Explore how AI is reshaping solution development and customer engagement in this conversation with Cyril Belikoff, Microsoft’s new leader for Marketplace. Learn how the marketplace is simplifying procurement and accelerating growth. A “lightbulb moment” for the industry and the critical role partners play in delivering innovation on Microsoft’s platform.
👉 Watch the recording - July: Marketplace Rewards FY26
Learn how channel partners can benefit from multiparty private offers and new rewards tier thresholds to unlock $200K in sponsorship.
👉 Watch the recording - August: Co-Sell Blueprint & Certified Designations
Gain real-world co-sell strategies and learn about Microsoft’s Customer Engagement Methodology from industry experts. Plus, get the latest on Certified Software Designation benefits for FY26.
👉 Watch the recording from Ultimate Partner session on Co-sell
👉 Watch the recording on Certified Software Designations and download the slide deck
đź“–Explore Microsoft Customer Engagement Methodology (MCEM)
- September: Migrate and Modernize Summit
Our Sep 23-24 event is now available online to help services partners learn how agentic AI can boost their agility by moving to the cloud quickly and effectively. Catch the replay.
Upcoming Events
- Microsoft AI Tour for Partners is back- Join a free, one-day event to accelerate your AI journey with sales best practices, growth opportunities, hands-on labs, and technical deep dives. Discover upcoming events in cities around the globe.
- Join the Fabric Global Hack (Sept 15–Nov 3, 2025) to build data and AI solutions with Microsoft Fabric, collaborate globally, and compete for prizes up to $10,000. Participants get 50% off Fabric certifications.
- Join us at the Azure Dev Summit from October 13-15, a Microsoft-sponsored event designed for developers, architects, and technology leaders. Explore the latest in Azure, .NET, and Microsoft AI, gain insights from inspiring speakers, and connect with peers driving innovation.
- Participate in AgentCon 2025 by Global AI Community—a global series of one-day conferences designed exclusively for developers building the future with autonomous AI agents.
🔥 Microsoft Ignite 2025
Microsoft Ignite 2025 will empower you to get the edge you need to drive impact in the era of AI. Join us in San Francisco or attend virtually from November 18-21 to bolster your knowledge, build connections, and explore emerging technologies.
- Hear from Microsoft executives and other leaders on their vision for AI.
- Explore the latest in Cloud and AI platforms, AI business solutions, and Security.
- Celebrate the winners and finalists of Partner of the Year Awards
👉 ​Register now and stay up to date with event news at Microsoft Ignite Unplugged.
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Stay tuned to the ​https://techcommunity.microsoft.com/t5/marketplace-blog/bg-p/MarketplaceBlog for upcoming recaps and new office hour announcements.
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