In today's rapidly evolving digital landscape, software development companies are constantly seeking ways to maximize their market reach and profitability. The upcoming TD SYNNEX webinar will highlight key strategies and insights for achieving these goals through the Microsoft commercial marketplace.
TD SYNNEX, a global distributor, is Microsoft’s largest Indirect Solutions Provider serving and enabling over 30,000 reseller customers every day around the world.
Let's dive into the essential takeaways from the webinar and explore how TD SYNNEX can help you unlock your marketplace potential and capture the SMB/SMC opportunity.
What you’ll learn
The webinar, led by myself (Charlie Barnett), Tracy Holtz, and Bri Berry, will focus on the importance of partner and vendor engagement through digital marketplaces. With predictions indicating a 40% growth1 in partner and vendor engagement by 2025, and more than 50% of hyperscaler marketplace sales2 expected to be via channel partners by 2027, the need for software development companies to adopt marketplace strategies is more critical than ever.
Unlocking profitability & SMB scaling
One of the key areas to be discussed is the operational flow and private offer models that can drive profitability and SMB scaling. TD SYNNEX's StreamOne® platform plays a pivotal role in this process by simplifying vendor onboarding, providing better data insights, and driving discovery. The platform's unique integration stack with marketplaces allows software development companies to expand their market reach effortlessly.
Fireside chat: Navigating the Microsoft commercial marketplace
During the fireside chat portion of the webinar, the experts will address several challenges faced by software development companies in their expansion efforts. These include keeping up with the rapid pace of change and innovation in DX technologies, balancing the demand and supply of these technologies, and adapting to changing customer expectations. TD SYNNEX helps mitigate these challenges by offering comprehensive support and strategic guidance. To summarize, TD SYNNEX provides software development companies:
- Simple onboarding, access to new cloud partners with no integration effort
- Optimized GTM investments with our strategic Microsoft relationship
- Faster time to market, scalable model for SMB/SMC targeting
- Managed partner authorizations if required
TD SYNNEX's role in the hyperscaler marketplace conversation
TD SYNNEX's vision as the marketplace of marketplaces is to consolidate and streamline routes to market for software development companies. By simplifying access to solutions across the entire IT ecosystem, TD SYNNEX enables partners to keep up with the rapid pace of change and innovation in DX technologies.
Why this matters
Co-selling with Microsoft can be a transformational growth lever for software development companies, yet it's true potential is often misunderstood. The insights and strategies shared during the TD SYNNEX webinar will provide a roadmap for achieving scalable growth and maximizing market reach. By partnering with TD SYNNEX and leveraging the StreamOne® platform, software development companies can unlock their Microsoft commercial marketplace potential and drive success in the digital age.
Join us on May 20, 2025 at 8:00 AM PDT for a fireside chat to learn more. Register here
Read more about how TD SYNNEX supports software development companies here: Accelerating ISV Growth: Diversifying Your Market to Amplify Your Opportunity
Contact Marketplacesales@tdsynnex.com with questions.
1: Source: IDC FutureScape: Worldwide Digital Business Strategies 2024 Predictions, Doc #US50120323. October 2023
2: Source: Canalys Special Report: Now and next for hyperscaler marketplaces. August 2024
Updated Apr 22, 2025
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