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How to get heard by Microsoft and win more together

susantommy's avatar
susantommy
Iron Contributor
May 07, 2026

Most partners know that selling with Microsoft is a priority heading into FY27, but far fewer know how to make it work in practice. The gap is rarely about effort. It is about execution, knowing what Microsoft’s field teams respond to, how to position yourself in a crowded ecosystem, and how to build the kind of relationships that generate pipeline before a deal is even on the table.

At Ultimate Partner LIVE Bellevue, May 11-13, some of the sharpest practitioners in the Microsoft ecosystem are coming together to share what works. These are candid, practitioner-led sessions built ...
Updated May 05, 2026
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stevenk07's avatar
stevenk07
Copper Contributor
May 08, 2026

Everyone's talking about keeping up with the pace of change in AI and cloud. Fewer are talking about whether their org structure can actually capture the opportunity. The alliance manager role is being completely redefined; less relationship maintenance, more revenue architecture. If your internal motion hasn't kept pace with how Microsoft goes to market, you're already behind. Looking forward to unpacking this live in Bellevue.