Azure Native Integrations: Public Preview of Napster Companion API on Azure
What is Napster Companion API? Napster Companion API is Napster's platform for building Omniagents: persistent, multi-channel AI agents with one identity, one memory, and one set of tools that show up across every channel an end user touches. The same Omniagent meets the customer on the website, in the mobile app, on video, and on the phone line with the same face, the same voice, and the same memory of the last conversation. The Omniagent as a digital worker The clearest way to think about an Omniagent is as a digital worker: It has a role (customer support specialist, sales advisor, internal IT assistant). It carries the memory of past shifts and prior conversations. It has the tools it needs to do the job which include APIs, knowledge bases, ticketing systems, CRMs. It shows up across every surface the end user touches, like a human worker who answers the door, the phone, and the inbox. When something is outside its scope, it hands off to a human colleague with the context already attached and picks the thread back up when the human is done. Use cases for the Companion API Teams are already exploring the Companion API across a wide range of scenarios: Agentic commerce. Agents that guide end users through discovery, recommendations, purchase, and post-sales support all in one continuous conversation across channels. Customer service. Agents that resolve issues end to end, escalate to humans with full context attached, and pick the thread back up across sessions. Internal operations and digital coworkers. Agents that orchestrate workflows, retrieve knowledge, and automate repetitive tasks for the workforce. Capabilities introduced by Napster Companion API The Companion API public preview brings the following capabilities to Azure customers: Persistent multi-channel agents that maintain identity, memory, and context across web, mobile, voice, video, and telephony. Real-time multimodal interactions across voice, video, and text for natural back-and-forth conversation. Tool and API orchestration that lets agents take real actions like opening tickets, updating records, retrieving documents, and triggering workflows. Persona-driven agents with configurable behavior, conversational style, and avatar-based interaction. Knowledge bases and deterministic question-and-answer pairs for grounded, accurate responses on topics where exactness matters. Developer SDKs and a no-code Dashboard for building, testing, deploying, and iterating on agents. Better together: Napster and Microsoft This integration is the result of a long-term Azure-native partnership between Napster and Microsoft. It is not an external service layered onto Azure infrastructure but it is a co-engineered offering designed to help enterprises operationalize persistent AI agents at scale. In practice, the Azure Native integration delivers: Benefit What it means for you Seamless development experience Provision and manage Companion API resources directly from the Azure portal, alongside your other Azure services. Build and operate Omniagents in the Napster Dashboard, reached through single sign-on. Bring your own model or use Napster Hosted Connect your Azure OpenAI realtime deployment on Microsoft Foundry so inference runs in your tenant. Or use the Napster Hosted tier where Napster manages the model for you. Simplified billing Manage Companion API spend through Azure Marketplace, on the same invoice as the rest of your Azure consumption which means no separate procurement, no separate billing relationship. Single sign-on with Microsoft Entra Switch between Azure resources and the Companion API Dashboard without re-entering credentials. Enterprise-ready foundation Built on Azure's compliance, security, and global infrastructure footprint. How it works?    If the player doesn’t load, open the video in a new window: Open video Get started in minutes Provisioning Napster Companion API on Azure takes just a few clicks: Open the Azure portal and search for *Napster Companion API*. Create a new resource and choose your subscription, resource group, region, and pricing tier. Link your Napster organization (or create one as part of resource provisioning). Launch the Companion API Dashboard from the resource overview page using single sign-on, and start building your first Omniagent in the Napster portal. Full step-by-step guidance is available in the Napster Companion API documentation on Microsoft Learn Resources Product documentation: Napster Companion API on Microsoft Learn Quickstart: Create a Napster Companion API resource Azure Marketplace listing: Napster Companion API Napster for partners: napster.com/partners Azure Native Integrations overview: Azure partner solutions What's next This public preview is the first milestone on a broader roadmap. We are eager to hear from early adopters. Try the public preview, build your first Omniagent, and let us know what you think as your feedback will shape what ships next. Get started today by searching for Napster Companion API in the Azure portal.
Microsoft Finland - Software Developing Companies monthly community series.
Tervetuloa jälleen mukaan Microsoftin webinaarisarjaan teknologiayrityksille! Microsoft Finlandin järjestämä Software Development monthly Community series on webinaarisarja, joka tarjoaa ohjelmistotaloille ajankohtaista tietoa, konkreettisia esimerkkejä ja strategisia näkemyksiä siitä, miten yhteistyö Microsoftin kanssa voi vauhdittaa kasvua ja avata uusia liiketoimintamahdollisuuksia. Sarja on suunnattu kaikenkokoisille ja eri kehitysvaiheissa oleville teknologiayrityksille - startupeista globaaleihin toimijoihin. Jokaisessa jaksossa pureudutaan käytännönläheisesti siihen, miten ohjelmistoyritykset voivat hyödyntää Microsoftin ekosysteemiä, teknologioita ja kumppanuusohjelmia omassa liiketoiminnassaan. Huom. Microsoft Software Developing Companies monthly community webinars -webinaarisarja järjestetään Cloud Champion -sivustolla, josta webinaarit ovat kätevästi saatavilla tallenteina pari tuntia live-lähetyksen jälkeen. Muistathan rekisteröityä Cloud Champion -alustalle ensimmäisellä kerralla, jonka jälkeen pääset aina sisältöön sekä tallenteisiin käsiksi. Pääset rekisteröitymään, "Register now"-kohdasta. Täytä tietosi ja valitse Distributor kohtaan - Other, mikäli et tiedä Microsoft-tukkurianne. Webinaarit: 29.5.2026 klo 09.00–09.30 Vibe Coding & Github Copilot Tervetuloa SDC Community Monthly ‑webinaariin. Vibe Coding ja GitHub Copilot muuttavat ohjelmistokehitystä, koodista tulee nopeammin syntyvää, iteratiivisempaa ja tiiviimmin liiketoimintaa tukevaa. Tässä sessiossa käymme läpi, mitä Vibe Coding käytännössä tarkoittaa ja miten GitHub Copilot toimii sen ytimessä. Näet, miten GitHub Copilot vauhdittaa kehitystä, parantaa tuottavuutta ja mahdollistaa nopeamman ideasta toteutukseen etenemisen. Näytämme käytännön esimerkkejä siitä, miten kehittäjät ja jopa ei-tekniset roolit voivat hyödyntää Copilotia modernissa kehitystyössä. Ilmoittaudu mukaan: Microsoft Finland – Software Developing Companies monthly community series – Vibe Coding & GitHub Copilot – Finland Cloud Champion Puhujat: Juha Karvonen, Sr Partner Tech Strategist Mikko Marttinen, Sr Partner Development Manager, Microsoft 24.4.2026 klo 09.00–09.30 Marketplace ja Resale Enabled Offers (REO) Tervetuloa SDC Community Monthly ‑webinaariin. Kasvua Azure Marketplace ‑kanavan kautta – tehokkaammin REO‑mallilla. Tämän kuukauden aiheena on REO (Resale Enabled Offers), ja käymme läpi, mitä REO käytännössä tarkoittaa, milloin sitä kannattaa käyttää ja mitä se muuttaa kumppaneille. Käsittelemme aihetta yhdessä Partner Solution Sales Manager Veli Myllylän kanssa. Opit, miten Resale Enabled Offers (REO) mahdollistaa kanavakumppaneiden myydä Marketplace‑tarjouksiasi puolestasi ja miten tämä vauhdittaa co‑sell‑kauppoja, skaalaa myyntiä ja tukee Azure‑kulutusta. Ilmoittaudu mukaan: Microsoft Finland – Software Developing Companies monthly community series – Marketplace ja Resale Enabled Offers (REO) – Finland Cloud Champion Puhujat Mikko Marttinen, Sr Partner Development Manager, Microsoft Veli Myllylä, Partner Solutions Sales Manager Microsoft, Microsoft 27.3.2026 klo 09:00-09:30 - Agent Factory Microsoft Foundryllä – miten rakennat ja viet AI-agentteja tuotantoon AI‑agentit ovat nopeasti nousemassa enterprise‑ohjelmistojen keskeiseksi rakennuspalikaksi, mutta monilla organisaatioilla haasteena on agenttien vieminen tuotantoon asti. Todellinen kilpailuetu syntyy siitä, miten agentit rakennetaan hallitusti, integroidaan osaksi kokonaisarkkitehtuuria ja skaalataan luotettavasti. Tässä webinaarissa käymme läpi ja näytämme käytännön demolla, miten AI-agentti rakennetaan Microsoft Foundry:n Agent Service -palvelulla. Näytämme miten agentin rooli ja ohjeet määritellään, miten agentille liitetään tietolähteitä ja työkaluja sekä katsomme miten tämä asemoituu Microsoft Agent Factoryyn. Katso nauhoite: Microsoft Finland – Software Developing Companies monthly community series: Agent Factory Microsoft Foundryllä – miten rakennat ja viet AI-agentteja tuotantoon – Finland Cloud Champion Puhujat: Mikko Marttinen, Sr Partner Development Manager, Microsoft Veli Myllylä, Partner Solutions Sales Manager, 27.2.2026 klo 09:00-09:30 - M-Files polku menestykseen yhdessä Microsoftin kanssa Mitä globaalin kumppanuuden rakentaminen M-Files:in ja Microsoft:in välillä on vaatinut – ja mitä hyötyä siitä on syntynyt? Tässä webinaarissa kuulet insiderit suoraan M-Filesin Kimmo Järvensivulta, Stategic Alliances Director: miten kumppanuus Microsoft kanssa on rakennettu, mitä matkalla on opittu ja miten yhteistyö on vauhdittanut kasvua. M-Files on älykäs tiedonhallinta-alusta, joka auttaa organisaatioita hallitsemaan dokumentteja ja tietoa metatiedon avulla sijainnista riippumatta. Se tehostaa tiedon löytämistä, parantaa vaatimustenmukaisuutta ja tukee modernia työtä Microsoft-ekosysteemissä. Tule kuulemaan, mitä menestyksekäs kumppanuus todella vaatii, ja miten siitä tehdään strateginen kilpailuetu. Katso nauhoite: Microsoft Finland – Software Developing Companies Monthly Community Series – M-Files polku menestykseen yhdessä Microsoftin kanssa – Finland Cloud Champion Asiantuntijat: Kimmi Järvensivu, Strategic Alliances Director, M-Files Mikko Marttinen, Sr Partner Development Manager, Microsoft Eetu Roponen, Sr Partner Development Manager, Microsoft 30.1.2026 klo 09:00-09:30 - Model Context Protocol (MCP)—avoin standardi, joka mullistaa AI-integraatiot Webinaarissa käymme läpi, mikä on Model Context Protocol (MCP), miten se mahdollistaa turvalliset ja skaalautuvat yhteydet AI‑mallien ja ulkoisten järjestelmien välillä ilman räätälöityä koodia, mikä on Microsoftin lähestyminen MCP‑protokollan hyödyntämiseen sekä miten softayritykset voivat hyödyntää MCP‑standardin tarjoamia liiketoimintamahdollisuuksia. Webinaarissa käymme läpi: Mikä MCP on ja miksi se on tärkeä nykyaikaisissa AI‑prosesseissa Kuinka MCP vähentää integraatioiden monimutkaisuutta ja nopeuttaa kehitystä Käytännön esimerkkejä Webiinarin asiaosuus käydään läpi englanniksi. Katso nauhoite: 30.1.2026 klo 09:00-09:30 – Model Context Protocol (MCP)—avoin standardi, joka mullistaa AI-integraatiot – Finland Cloud Champion Asiantuntijat: Massimo Caterino, Kumppaniteknologiastrategisti, Microsoft Europe North Mikko Marttinen, Sr Partner Development Manager, Microsoft Eetu Roponen, Sr Partner Development Manager, Microsoft 12.12. klo 09:00-09:30 - Mitä Suomen Azure-regioona tarkoittaa ohjelmistotaloille? Microsoftin uusi datakeskusalue Suomeen tuo pilvipalvelut lähemmäksi suomalaisia ohjelmistotaloja – olipa kyseessä startup, scaleup tai globaali toimija. Webinaarissa pureudumme siihen, mitä mahdollisuuksia uusi Azure-regioona avaa datan sijainnin, suorituskyvyn, sääntelyn ja asiakasvaatimusten näkökulmasta. Keskustelemme muun muassa: Miten datan paikallinen sijainti tukee asiakasvaatimuksia ja sääntelyä? Mitä hyötyä ohjelmistotaloille on pienemmästä latenssista ja paremmasta suorituskyvystä? Miten Azure-regioona tukee yhteismyyntiä ja skaalautumista Suomessa? Miten valmistautua teknisesti ja kaupallisesti uuden regioonan avaamiseen? Puhujat: Fama Doumbouya, Sales Director, Cloud Infra and Security, Microsoft Mikko Marttinen, Sr Partner Development Manager, Microsoft Eetu Roponen, Sr Partner Development Manager, Microsoft Katso nauhoite: Microsoft Finland – Software Developing Companies Monthly Community Series – Mitä Suomen Azure-regioona tarkoittaa ohjelmistotaloille? – Finland Cloud Champion 28.11. klo 09:00-09:30 - Pilvipalvelut omilla ehdoilla – mitä Microsoftin Sovereign Cloud tarkoittaa ohjelmistotaloille? Yhä useampi ohjelmistotalo kohtaa vaatimuksia datan sijainnista, sääntelyn noudattamisesta ja operatiivisesta kontrollista – erityisesti julkisella sektorilla ja säädellyillä toimialoilla. Tässä webinaarissa pureudumme siihen, miten Microsoftin uusi Sovereign Cloud -tarjonta vastaa näihin tarpeisiin ja mitä mahdollisuuksia se avaa suomalaisille ohjelmistoyrityksille. Keskustelemme muun muassa: Miten Sovereign Public ja Private Cloud eroavat ja mitä ne mahdollistavat? Miten datan hallinta, salaus ja operatiivinen suvereniteetti toteutuvat eurooppalaisessa kontekstissa? Mitä tämä tarkoittaa ohjelmistoyrityksille, jotka rakentavat ratkaisuja julkiselle sektorille tai säädellyille toimialoille? Puhujat: Juha Karppinen, National Security Officer, Microsoft Mikko Marttinen, Sr Partner Development Manager, Microsoft Eetu Roponen, Sr Partner Development Manager, Microsoft Katso nauhoite: Microsoft Finland – Software Developing Companies Monthly Community Series – Pilvipalvelut omilla ehdoilla – mitä Microsoftin Sovereign Cloud tarkoittaa ohjelmistotaloille? – Finland Cloud Champion 31.10. klo 09:00-09:30 - Kasvua ja näkyvyyttä ohjelmistotaloille – hyödynnä ISV Success ja Azure Marketplace rewards -ohjelmia Tässä webinaarissa pureudumme ohjelmistotaloille suunnattuihin Microsoftin keskeisiin kiihdytinohjelmiin, jotka tukevat kasvua, skaalautuvuutta ja kansainvälistä näkyvyyttä. Käymme läpi, miten ISV Success -ohjelma tarjoaa teknistä ja kaupallista tukea ohjelmistoyrityksille eri kehitysvaiheissa, ja miten Azure Marketplace toimii tehokkaana myyntikanavana uusien asiakkaiden tavoittamiseen. Lisäksi esittelemme Marketplace Rewards -edut, jotka tukevat markkinointia, yhteismyyntiä ja asiakashankintaa Microsoftin ekosysteemissä. Webinaari tarjoaa: Konkreettisia esimerkkejä ohjelmien hyödyistä Käytännön vinkkejä ohjelmiin liittymiseen ja hyödyntämiseen Näkemyksiä siitä, miten ohjelmistotalot voivat linjata strategiansa Microsoftin tarjoamiin mahdollisuuksiin Puhujat: Mikko Marttinen, Sr Partner Development Manager, Microsoft Eetu Roponen, Sr Partner Development Manager, Microsoft Nauhoite: Microsoft Finland – Software Developing Companies Monthly Community Series – Kasvua ja näkyvyyttä ohjelmistotaloille – hyödynnä ISV Success ja Azure Marketplace rewards -ohjelmia – Finland Cloud Champion 3.10. klo 09:00-09:30 - Autonomiset ratkaisut ohjelmistotaloille – Azure AI Foundry ja agenttiteknologioiden uudet mahdollisuudet Agenttiteknologiat mullistavat tapaa, jolla ohjelmistotalot voivat rakentaa älykkäitä ja skaalautuvia ratkaisuja. Tässä webinaarissa tutustumme siihen, miten Azure AI Foundry tarjoaa kehittäjille ja tuoteomistajille työkalut autonomisten agenttien rakentamiseen – mahdollistaen monimutkaisten prosessien automatisoinnin ja uudenlaisen asiakasarvon tuottamisen. Kuulet mm. Miten agenttiteknologiat muuttavat ohjelmistokehitystä ja liiketoimintaa. Miten Azure AI Foundry tukee agenttien suunnittelua, kehitystä ja käyttöönottoa. Miten ohjelmistotalot voivat hyödyntää agentteja kilpailuetuna. Puhujat: Juha Karvonen, Sr Partner Tech Strategist Mikko Marttinen, Sr Partner Development Manager, Microsoft Eetu Roponen, Sr Partner Development Manager, Microsoft Katso nauhoite täältä: Microsoft Finland – Software Developing Companies Monthly Community Series – Autonomiset ratkaisut ohjelmistotaloille – Azure AI Foundry ja agenttiteknologioiden uudet mahdollisuudet – Finland Cloud Champion 5.9.2025 klo 09:00-09:30 - Teknologiayritysten ja Microsoftin prioriteetit syksylle 2025. Tervetuloa jälleen mukaan Microsoftin webinaarisarjaan teknologiayrityksille! Jatkamme sarjassa kuukausittain pureutumista siihen, miten yhteistyö Microsoftin kanssa voi vauhdittaa kasvua ja avata uusia mahdollisuuksia eri vaiheissa oleville ohjelmistotaloille – olipa yritys sitten start-up, scale-up tai globaalia toimintaa harjoittava. Jokaisessa jaksossa jaamme konkreettisia esimerkkejä, näkemyksiä ja strategioita, jotka tukevat teknologia-alan yritysten liiketoiminnan kehitystä ja innovaatioita. Elokuun lopun jaksossa keskitymme syksyn 2025 prioriteetteihin ja uusiin mahdollisuuksiin, jotka tukevat ohjelmistoyritysten oman toiminnan suunnittelua, kehittämistä ja kasvun vauhdittamista. Käymme läpi, mitkä ovat Microsoftin strategiset painopisteet tulevalle tilikaudelle – ja ennen kaikkea, miten ohjelmistotalot voivat hyödyntää niitä omassa liiketoiminnassaan. Tavoitteena on tarjota kuulijoille selkeä ymmärrys siitä, miten oma tuote, palvelu tai markkinastrategia voidaan linjata ekosysteemin kehityksen kanssa, ja miten Microsoft voi tukea tätä matkaa konkreettisin keinoin. Puhujat: Mikko Marttinen, Sr Partner Development Manager, Microsoft Eetu Roponen, Sr Partner Development Manager, Microsoft Katso nauhoitus täältä: Teknologiayritysten ja Microsoftin prioriteetit syksylle 2025. – Finland Cloud Champion
Foundry IQ and the partner opportunity: Turning domain knowledge into AI advantage
Turning domain knowledge into AI advantage with Foundry IQ The enterprise software landscape is undergoing a fundamental shift. AI agents are moving quickly from experimental pilots into production workloads. As organizations deploy agents at scale, a hard truth is emerging: an agent is only as valuable as the knowledge behind it. General-purpose models can reason, summarize, and generate. What they cannot replicate is the deep domain expertise software development companies have spent years building into products, data models, and best practices. That expertise is what turns an agent from “capable” into “useful” in real business workflows. This is the moment to ask a strategic question: where does your knowledge live in the AI agent economy, and how easily can customers find it when they are building agents? Microsoft Foundry IQ is designed to answer that question. What Foundry IQ means for the partner ecosystem Foundry IQ is a knowledge layer within Microsoft AI Foundry that connects curated, structured knowledge sources to the agents customers build and deploy. Organizations constructing agents in Foundry can browse, evaluate, and attach knowledge sources in the same place they select models and tools. Microsoft is leading with its own investment. Foundry IQ already surfaces product knowledge for first-party services, including: Microsoft Fabric (data pipelines, lakehouses, analytics) Azure Storage (blob, file, queue, and table architectures) SharePoint (collaboration, content management, and search) A growing set of additional Microsoft services For partners, this matters because it establishes a distribution surface inside the workflows where customers design and operationalize agents. Customers already use Microsoft knowledge sources when building. That same integration path is now open to partners, creating a clear opportunity to bring domain expertise into the agent-building experience. Microsoft knowledge covers Microsoft products. Customers also need industry and function-specific expertise that only partners provide. Foundry IQ enables you to meet that need by connecting your knowledge to the moment of highest intent, when customers are assembling the knowledge and tools their agents will rely on. In return, partners can gain: Increased visibility inside the platform where enterprise AI decisions are made A route to customer acquisition at the point of agent creation, not only through a separate sales cycle Stronger integration into the Microsoft ecosystem that can reinforce alignment with Microsoft sellers The ability to consume Microsoft first-party knowledge via the Model Context Protocol (MCP), making partner-built agents more capable without duplicating knowledge pipelines Three partner value paths The opportunity is not one-size-fits-all. Depending on your product architecture and go-to-market strategy, Foundry IQ opens three practical paths. Path 1: Integrate your knowledge where customers are already building Microsoft has populated Foundry IQ with knowledge for Fabric, SharePoint, Azure Storage, and other first-party services. Partners can integrate alongside these sources, becoming discoverable at the moment customers are assembling their agents. This is about showing up where design choices happen, not after the architecture is locked. A financial services organization builds a compliance agent and pulls in Microsoft platform knowledge alongside your regulatory expertise. A healthcare organization constructs a clinical workflow agent and discovers your domain knowledge at the point of need. In this model, your expertise becomes part of the agent’s foundation. Instead of being evaluated later through a separate procurement cycle, it becomes a selectable component in the agent-building workflow. That creates a new distribution channel at the point of highest customer intent. Path 2: Consume Foundry IQ to power your own agents The value flows both ways. Partners building agents, or agent-building platforms, can consume Foundry IQ as a knowledge source through MCP. Consider a partner offering a vertical supply chain platform. By connecting to Foundry IQ via MCP, that platform can: Ground its agents in Microsoft knowledge for Azure infrastructure, data services, and collaboration tools Layer the partner’s proprietary supply chain logic on top Deliver more capable agents without building and maintaining knowledge pipelines for every Microsoft service This is leverage. Partners benefit from Microsoft’s knowledge investment. Customers get agents that understand more of the full stack, from infrastructure through industry workflows. Path 3: Extend your existing knowledge platform with Foundry IQ Some partners already operate knowledge management or intelligence platforms. For these partners, Foundry IQ can expand relevance without forcing a platform rewrite. Foundry IQ and Microsoft Search capabilities can be integrated into your existing solution so you can: Combine your proprietary knowledge graph with Microsoft’s enterprise knowledge surface Deliver a more unified experience without requiring users to leave the platform they already use Evolve a standalone knowledge product into one that is connected to broader enterprise intelligence workflows This path strengthens your role as the knowledge hub while extending the reach of the content you surface. The business case for software development companies Across these paths, the business case tends to show up in three ways: Growth through integration When your knowledge becomes a selectable part of a customer’s agent architecture, each deployment becomes a durable touchpoint. Agents built with your integration can create ongoing product usage and expanded commercial opportunity. Differentiation through domain expertise Microsoft covers the platform layer. Partners cover the domain layer. As reasoning capabilities become more common, curated domain expertise becomes a key differentiator in agent outcomes. Ecosystem leverage through co-innovation Partners who integrate early can shape emerging patterns, build stronger visibility into customer demand, and become a natural choice when customers need domain-specific knowledge connected to their agents. Next steps Microsoft has already committed its product knowledge to Foundry IQ, and customers are using it to build agents. The domain layer is where partners complete the picture. Start with these actions: Identify your value path: Which of the three models aligns with your product and go-to-market strategy? Inventory your knowledge assets: What expertise, data sets, or frameworks would materially improve customer-built agents? Define an integration plan: Prioritize one scenario where your knowledge creates clear customer value and can be packaged repeatably. Engage your Microsoft partner development team: Align on scope and the right technical path to integrate or consume knowledge. The partners who move early can help set quality benchmarks and establish durable placement in the agent-building workflows customers adopt first. Additional resources Microsoft AI Foundry – Build, evaluate, and deploy AI agents Foundry IQ Overview – Learn how Foundry IQ connects knowledge to agents Model Context Protocol (MCP) – Open standard for connecting AI agents to knowledge and tools Azure AI Foundry Documentation – Technical documentation for the Foundry platform Microsoft Partner Network – Explore partnership opportunities and engagement pathMicrosoft Partnership Multiplier Series for ISVs (SDCs) with Juhi Saha
Eighty percent of Azure Marketplace listings never generate meaningful revenue - this session reveals why and shows you how to be in the winning twenty percent. We'll move beyond basic listings to explore the monetization hierarchy: when contact-me offers work versus when transactability becomes essential, how private offers unlock enterprise opportunities, and advanced strategies like MACC consumption programs. You'll learn the pricing models that convert versus those that create friction, discover what truly drives marketplace visibility and field seller recommendations, and understand the co-marketing tactics that actually work. Walk away with a clear offer design strategy and your path to first marketplace transaction. Register for the event here About Juhi She specializes in turning partnerships into a company’s fastest growth engine. A seasoned operator, over the past two decades, she's helped startups, scale-ups, services companies and global enterprises transform complex ecosystems into real revenue, driving billions in pipeline (and valuations), accelerating exits, and scaling globally while de-risking the investment into partner-led growth. At Microsoft, she launched and led Pegasus, the company’s flagship program for high-growth VC-backed startups, unlocking hundreds of millions in pipeline. She also built fintech and AI partnerships that shaped Microsoft’s GTM strategy with key industries. As VP of Partnerships at Clearbit, she designed and ran a new partner business that generated double-digit revenue growth and positioned the company for acquisition by HubSpot. Earlier leadership roles at Intel and Qualcomm gave her a foundation in product, operations, and ecosystem expansion. Today, as CEO of Partner1, she advises CEOs and CROs on how to: ✔ Grow profitably and globally through B2B partnerships while de-risking investment in partnerships ✔ Accelerate co-sell and marketplace revenue with Microsoft, AWS, GCP, AI and other key ecosystems ✔ Align GTM, sales, and partner strategies to unlock non-dilutive, scalable growth She also serves as a board director and strategic advisor to fintech, AI, and SaaS companies scaling through ecosystem-led growth. With a B.S. in Electrical Engineering & Computer Science from UC Berkeley, an M.S. in Electrical & Computer Engineering from UC San Diego, and three patents that run on every mobile device, she pairs deep technical expertise with real-world impact. Combined with go-to-market expertise, She brings the rare ability to bridge vision with execution, and partnerships with revenue.From Copilot to Catalyst: How MSPs Turn AI Readiness Into Recurring Revenue
AI interest is surging—but most customers aren’t ready to scale it securely or successfully. Gaps in device management, identity hygiene, data governance, and operational consistency often stall AI initiatives before they deliver real value. For Managed Service Providers, this challenge creates a powerful opportunity. In this webinar, you’ll learn how MSPs are using Microsoft Intune as the foundation for helping manage and secure devices, and extending it with AvePoint Confidence Platform: Elements Edition to standardize, automate, and scale AI-ready environments across customer tenants. Together, they enable MSPs to move beyond one-off AI projects and deliver AI readiness as a repeatable, revenue-generating managed service. This session focuses on turning AI demand—starting with Copilot—into a long-term services motion that improves margins, reduces operational friction, and positions your MSP as a trusted AI partner. In this webinar, you will learn how to: Turn AI readiness into recurring revenue Learn how MSPs are packaging AI readiness—starting with Copilot—into repeatable, high-margin managed services customers renew and expand. Scale securely without adding overhead See how Microsoft Intune, extended with AvePoint Confidence Platform: Elements Edition, enables standardized, automated delivery across multiple customer tenants. Move from AI pilots to real outcomes Get a practical blueprint to replace one-off AI projects with scalable services that position your MSP as a trusted AI partner. Register now: From Copilot to Catalyst: How MSPs Turn AI Readiness Into Recurring RevenueLearn to maximize your productivity at the proMX Project Operations + AI Summit 2026
As organizations accelerate AI adoption across business applications, mastering how Microsoft Dynamics 365 solutions, Copilot, and agents work together is becoming a strategic priority. Fortunately, businesses no longer need to rely on speculation — they can gain practical insights with fellow industry professionals during a unique two-day event: On April 21-22, 2026, Microsoft and proMX will jointly host the fourth edition of proMX Project Operations Summit at the Microsoft office in Munich, but this time with an AI edge. The summit brings together Dynamics 365 customers and Microsoft and proMX experts to explore how AI is reshaping project delivery, resource management, and operational decision‑making across industries. On day one, participants will discover how Dynamics 365 Project Operations, Copilot, Project Online, proMX 365 PPM, and Contact Center can strategically transform business processes and drive organizational growth. On day two, they can explore the technical side of these solutions. Secure your spot! What to expect from the summit Expert-led, actionable insights Join interactive sessions led by Microsoft and proMX experts to learn practical AI and Dynamics 365 skills you can use right away. Inspiring keynotes Gain future-focused perspectives on Dynamics 365, Copilot, and AI to prepare your organization for what’s next. In between our special guests we have Microsoft's Rupa Mantravadi, Chief Product Officer, Dynamics 365 Project Operations, Rob Nehrbas, Head of AI Business Solutions, Archana Prasad, Worldwide FastTrack Leader for Project Operations, and Mathias Klaas, Partner Development Manager. Hands-on AI workshops Take part in workshops where Sebastian Sieber, Global Technology Director (proMX) and Microsoft MVP will show the newest AI features in Dynamics 365, giving you real-world experience with innovative tools. Connect with industry leaders Engage with experts through Q&A sessions, round tables, and personalized Connect Meetings for tailored guidance on your business needs. Real customer success stories Hear case studies from proMX customers who are already using Dynamics 365 solutions and learn proven strategies for successful digital transformation. Who should attend? This summit is tailored for business and IT decision-makers that are using Dynamics 365 solutions and want to drive more business impact with AI, but also for those who might be planning to move away from other project management solutions such as Project Online and need practical guidance grounded in real-life implementations. Date: Apr 21 & 22, 2026 | 2 -Days event Location: Microsoft Munich, Walter-Gropius Straße 5, Munich, Bavaria, DE, 80807 Ready to maximize your productivity? Register here.
Announcing seamless integration of Apache Kafka with Azure Cosmos DB in Azure Native Confluent
Integrate Azure Cosmos DB with Kafka applications Confluent announced general availability (GA) of the fully managed V2 Kafka connector for Azure Cosmos DB, enabling users to seamlessly integrate their Azure Cosmos DB containers with Kafka-powered event streaming applications. without worrying about provisioning, scaling, or managing the connector infrastructure. The Confluent Cosmos DB v2 connector offers significant advantages as compared to the v1 connector in terms of higher throughput, enhanced security and observability, and increased reliability. Seamless Integration with Azure Native Confluent We are excited to announce a new capability in Azure Native Confluent service that enables users to create and configure Confluent-managed Cosmos DB Kafka connectors (v2) for Azure Cosmos DB containers through a direct, seamless experience in the Azure portal. Users can also provision and manage environments, Kafka clusters and Kafka topics from within the Azure Native Confluent service, creating a holistic end-to-end experience to integrate with Azure Cosmos DB. This eliminates the need for users to switch between the Azure and Confluent Cloud portal. Key Highlights Bi-directional Support: Allows users to create source connectors to stream data from Cosmos DB to Kafka topics, or sink connectors to move data from Kafka into Cosmos DB. Secure Authentication: Users can authenticate to Kafka cluster using service accounts, enabling least-privilege access controls to provision the connectors - aligned with Confluent’s recommended security guidelines. Create a Confluent Cosmos DB (v2) Kafka Connector from Azure portal The following section summarizes the key steps required to provision the connector from the Azure Native Confluent service. Navigate to the native Confluent resource in Azure. Navigate to Connectors -> Create new connector You can also create an environment, cluster and topic from within the Azure Portal. Choose the desired connector type Source: to stream data from Azure Cosmos DB Sink to move data into Azure Cosmos DB Select ‘Azure Cosmos DB V2’ as the connector plugin Enter the connector name. Then, select the required Kafka topics, Azure Cosmos DB account and database. Select Service Account authentication and provide a name for the service account. When the connector is created, this will create a new service account on Confluent Cloud. Optionally, you can also select the user-account based authentication by provisioning an API key on Confluent Cloud. Do the required connector configurations. Enter the topic container mapping in the form of ‘topic1#container1,topic2#container2…’ Review the configuration summary and click Create. Your connector will appear in the list with real-time status indicators. Other Resources Try out the Azure Native Confluent Service right away! Every new sign-up gets a free $1000 credit! To learn more, check out the Microsoft Docs Follow the Azure Partner discussion board to keep up to date all on Azure announcements and join the conversation with subject matter experts! If you would like to give us feedback on this feature, the overall product or have any suggestions for us to work on, please drop in your suggestions in the comments.Now Generally Available: Azure Native Pure Storage Cloud for Azure VMware Solution
Co authored by: vjirovsky Azure Native Integrations enable you to easily provision, manage, and tightly integrate Independent Software Vendors (ISV) SaaS with a unified billing on Azure. By leveraging the power of Azure, Pure Storage Cloud Service offers you the same trusted Pure Storage capabilities in the cloud, without the complexity of refactoring or rearchitecting your VMware environments. You can easily discover and sign up for this via the Azure Marketplace. Azure Native Integrations enable you to easily provision, manage, and tightly integrate Independent Software Vendors (ISV) SaaS with a unified billing on Azure. By leveraging the power of Azure, Pure Storage Cloud Service offers you the same trusted Pure Storage capabilities in the cloud, without the complexity of refactoring or rearchitecting your VMware environments. You can easily discover and sign up for this via the Azure Marketplace. “We’re excited to announce Microsoft’s strengthened partnership with Pure Storage through the Azure Native Integrations program. With the service now generally available, customers can seamlessly deploy enterprise-grade block storage on Pure directly from the Azure portal. This seamless integration with Azure VMware Solution enables elastic capacity, flexible performance, and instant resizing – all while unlocking the full power of Azure’s cloud and AI capabilities.” - Scott Hunter, Vice President Product Management, Microsoft Developer Division Key Benefits of Azure Native Pure Storage Cloud on AVS Enterprise customers migrating VMware workloads to the cloud have long faced challenges with storage scalability, cost inefficiencies, and operational overhead. With this GA release, Pure Storage removes those barriers and delivers: Decoupled Scalability & Flexibility: across Compute and Storage solutions, so you pay only for what you need. Seamless Native Azure Experience: Provision Pure Storage Cloud resources via the client of your choice - Azure portal, CLI, PowerShell or SDK. Multi-Region support: Enjoy the support for your Pure Storage resource across East US, East US 2, West US 2, Central US and Australia East regions, with many more coming in shortly! Cost Efficiency: Achieve up to 40% Total Cost of Operations (TCO) savings through best-in-class data reduction and compression solutions. Streamlined VMware Migration: Simplify the transition of VMware workloads from on-premises or hybrid and multi-cloud environments onto Azure with consistent storage performance, nearly zero downtime, and minimal business disruption. Easy management: Perform all daily operations on AVS from a single VMware vSphere client directly via built-in plugin for Pure Storage Cloud Robust performance and reliability for mission-critical workloads with enterprise-grade Data protection and Data resilience support, with solutions such as Pure Snapshots and Hybrid Disaster Recovery in the pipeline. Fig 1: Pure Storage benefits of decoupled storage scalability. Why Pure Storage? Gartner report from Sept 2025 states that by 2029, consumption-based storage as a service (STaaS) will replace 50% of on-premises enterprise storage and data services infrastructure capital expenditure (capex), an increase from 15% in early 2025. Pure Storage® is a pivotal storage player among the Enterprise customers in revolutionizing the storage, management and resiliency while ensuring flexibility. From AI to archive, Pure Storage delivers a seamless cloud migration experience with one unified Storage as-a-Service (STaaS) platform across on-premises, private and public cloud, and hybrid environments. Pure has been named a Leader in the Gartner® Magic Quadrant™ for Enterprise Storage Platforms, with highest rating in Execution & Vision. An enterprise-favorite, some key customers for Pure Storage include ServiceNow, NASA, Comcast and many more! Fig 2: Magic Quadrant for Enterprise Storage Platforms, Sep 2025, Gartner Inc. Get Started with Azure Native Pure Storage Cloud Getting started is simple and fully integrated into the Azure experience. You can now start your journey quick and easy, and you pay only for the storage you use. For a detailed step-by-step visual guide, check out this YouTube playlist. Search and Provisioning the Pure Storage Cloud Resource Look for “Pure Storage Cloud” in the Azure portal or Azure Marketplace and sign up to subscribe. Select the service and create a new Pure Storage resource. Follow the instructions in the QuickStart to easily spin up your Pure Storage resource. Fig 3: Searching for Azure Native Pure Storage via Azure portal Create Storage Pools Using your Vnet and a delegated subnet to PureStorage.Block/storagePools, use the Overview blade navigation or the Action tile in the bottom to create and configure your storage pools. Fig 4: Newly created Pure Storage resource Overview in Azure portal Fig 5: Create Storage pool blade in Azure portal Connect to an Azure VMware Solution (AVS) resource Once created, you can use the Connect button up top to link your storage pool to AVS. In a few minutes, your storage pool is coupled with your VMware resource and ready to use! Fig 6: Connect AVS button establishes connection between storage pool and AVS resource Also, it automatically installs the Pure Storage Cloud plugin into your VMware resource, so you can manage everything, including the storage, from a single place, vSphere Client. Fig 7: Creation of a Datastore within the vSphere Client – this maps to a Storage container on your Pure Storage Cloud resource We’re excited for you to try out our solution! If you have suggestions or questions, contact us at azurenative@purestorage.com Resources Sign up for the service via Azure marketplace here. For a detailed visual guide on the step-by-step process to create a Pure Storage resource on Azure, check out this YouTube playlist. To learn more about the service, FAQ, and how to create your resource, check out the Microsoft docs as well as the Pure docs. Learn about how to create datastores and volumes and manage your Pure Storage here. Check out Azure Storage's blog and Pure’s press release for more excitement around the Pure-Microsoft partnership.
Introducing Dell PowerScale for Azure: Now in Public Preview
We’re excited to announce the public preview of Dell PowerScale for Microsoft Azure – a fully managed, enterprise-grade file storage solution natively integrated into Azure. This offering brings Dell’s proven scale-out Network-attached storage (NAS) technology directly into Azure, delivering the performance and scalability enterprises expect with the simplicity of Azure-native management. Supporting up to 8.4PB in a single namespace, Dell PowerScale offers the scalability needed for demanding modern workloads. With multi-protocol support (NFS, SMB, S3), it ensures seamless access across diverse applications while maintaining the trusted Dell PowerScale user experience. This Dell-managed solution handles monitoring, maintenance, and updates, enabling organizations to streamline operations, optimize storage, and focus on business priorities with confidence in their data’s security and accessibility. This natively integrated solution uses purpose-built virtual machine infrastructure provisioned by Microsoft in the standard Azure hyper scaler environment. This special VM leverages cache to flash persistent memory technology using NVDIMM-N specifications suitable for the fast linked journaling transactions. These purpose-built VMs enable higher performance throughput and max capacity scale. Capabilities of Dell PowerScale for Azure Multi-protocol access – Global permission structure shared across users and protocols. Seamless scalability – Easily adjust to changing workloads with scale-out capacity. Operational consistency – Same experience as PowerScale on-premises. Smooth data mobility – Transfer data across environments without disruption. Advanced data protection – Safeguard critical information with comprehensive backup and recovery solutions. Snapshots – Fast data backup and recovery. Native replication – Asynchronous replication for data migration or disaster recovery. Why Dell PowerScale for Azure? Dell PowerScale is purpose-built for modern data-intensive workloads that require high performance and scalability — such as AI/ML pipelines, media & entertainment, EDA (electronic design automation), backup & recovery, and enterprise content management. Key Benefits of the Integration: Dell-Managed Service: Enjoy a streamlined storage experience, with Dell handling deployment, monitoring, maintenance, and upgrades — freeing your IT teams to focus on higher-value initiatives. Scalable & Elastic: As business requirements grow, PowerScale dynamically scales capacity and performance by adding nodes on demand, without any downtime. Enterprise-Grade Durability: Data is distributed across multiple nodes within the cluster, ensuring high durability and fault tolerance. Advanced Protection: Uses erasure coding for space-efficient protection and features like SyncIQ for asynchronous replication across sites — keeping your data available even during outages. Secure Private Access: PowerScale integrates into your Azure Virtual Network (VNet) through Vnet Injection, ensuring secure, high-performance data access. Azure-Native Experience: Provision, manage, and monitor PowerScale from within the Azure portal. It supports full integration with Azure Resource Manager (ARM), upcoming support for CLI/Powershell/Terraform, and supports native billing. How to Use the Integration: Mount shared volumes to Azure VMs or Kubernetes running in the same VNet. Run analytics or AI workloads that need parallel access to high-throughput file storage. Support backup, disaster recovery, and archival workflows across sites. Store and manage media assets or research data in regulated industries. Getting Started with Dell PowerScale for Azure Getting started with Dell PowerScale is simple: Navigate to Azure Portal Go to https://portal.azure.com and search for Dell PowerScale in the Marketplace. The offer is named Dell PowerScale for Azure - Dell managed (Public Preview). Contact Dell for a private offer and request a Dell Reference Number. Deploy the Storage Resource Follow guided steps here to configure your resource or cluster Connect Your Workloads Use standard NFS or SMB to mount volumes from Azure VMs or AKS. More Resources You can subscribe to the service through the Azure Marketplace online store or through the Azure portal. Search for it by name: Dell PowerScale for Azure - Dell managed (Public Preview) To learn more about the service, check out Microsoft docs as well as Dell docsAPAC Fabric Engineering Connection call
Are you a Microsoft partners that is interested in data and analytics? Be sure to join us for the next Fabric Engineering Connection calls! 🎉 The APAC call is Thursday, October 23, from 1-2 am UTC/Wednesday, October 2, from 5-6 pm PT. Tamer Farag and Trilok Rajesh will be presenting on Modernizing Legacy Analytics & BI Platforms.
