Profiles in Partnership Ep20: Channeling Success with Aaron Udler: How Trust and Innovation Drive Business Growth
In a world where business success is often defined by agility and innovation, Aaron Udler, CEO of Office Pro, exemplifies the power of trust and ingenuity. In the latest episode of "IAMCP Profiles in Partnership," hosts Anthony Carrano and Rudy Rodriguez sit down with Aaron to delve into his journey of transforming a family business into a thriving enterprise through the channel sales model, fostering ethical relationships and embracing cutting-edge advancements like AI. Listen to full episode here! Building Trust Through Channel Relationships Aaron's story is a masterclass in leveraging partnerships for growth. When he took over Office Pro in 2013, it was a small business with a modest team of six employees. Aaron quickly recognized the value of channel sales—a layered system involving distributors, value-added resellers (VARs), and end users—and committed to building relationships that stood the test of time. One standout story from Aaron's career involves a major pharmaceutical company. Introduced through a channel partner, Office Pro provided high-quality training on Microsoft technologies, including Skype for Business and video conferencing tools such as Polycom and Crestron. Despite being offered millions to bypass the channel and work directly with the client, Aaron held steadfast to his principles. His long-term perspective paid off, earning him trust across the channel and ongoing partnerships with multiple VARs and enterprise clients. Key takeaway: Ethical partnerships and honoring the channel are foundational to lasting success. Innovation in Driving Business Growth Aaron's knack for foresight has been pivotal in expanding Office Pro's offerings. Recognizing early trends, he invested heavily in Power BI training, creating custom content to complement Microsoft's ecosystem. Additionally, he ventured into AI training and development, a growing necessity for both enterprise and government sectors. Office Pro now offers tailored AI training, enabling clients to effectively utilize tools like ChatGPT and Copilot while maintaining data security protocols. Aaron's innovative spirit doesn't stop there. He launched AIHeadshotMasters.com, a unique platform that utilizes AI to generate professional-quality selfies. Designed to support workforce development, the service is particularly impactful for job seekers who need polished LinkedIn profiles but lack access to expensive photography. By weaving AI solutions into training programs, Aaron is redefining the possibilities for small businesses. Key takeaway: Anticipating industry trends and integrating technology enable enterprises to stay competitive. The IAMCP Advantage Aaron's success story with the International Association of Microsoft Channel Partners (IAMCP) underscores the importance of community support. As a member since 2013, Aaron has leveraged IAMCP to connect with partners, discover new business opportunities, and navigate industry challenges. The Microsoft ecosystem and IAMCP's resources have been instrumental in fostering collaborations and scaling Office Pro's services. Key takeaway: Joining a professional network like IAMCP can open doors to valuable partnerships, mentorship opportunities, and growth. Communication Wins Championships A recurring theme throughout Aaron's career—and this podcast episode—is the critical role of communication. Whether managing client expectations, navigating logistical challenges, or addressing payment delays, Aaron credits transparent and consistent communication as the cornerstone of success. "Communication wins championships," he quipped, adapting a phrase often reserved for sports. Key takeaway: Clear, documented communication builds trust and ensures smooth project execution. The Future of Training As AI and cybersecurity continue to dominate the business landscape, Aaron is optimistic about the role of training in bridging knowledge gaps. Office Pro is expanding its technical training curriculum to include AI, Azure, and security solutions, such as SC500. Aaron is also exploring partnerships with universities to integrate certifications, such as Microsoft Office Specialist (MOS), ensuring students are workforce-ready in today's tech-driven economy. Key takeaway: Investing in education and certifications prepares teams for future challenges and creates lasting impact. Conclusion Aaron Udler's journey with Office Pro serves as a blueprint for small business owners and Microsoft partners aiming to grow through trust, innovation, and collaboration. By honoring the channel, adapting to industry trends, and maintaining ethical relationships, Aaron has positioned his company as a leader in the training services industry. His story is a testament to the power of foresight, persistence, and leveraging partnerships to drive success. Whether you’re a new partner or an established one, the IAMCP community can be your gateway to success. For more insights and inspiration, visit www.IACMP.org and discover how trust and innovation can propel your business forward.Profiles in Partnership Ep19: Better Together: IAMCP Partners Unite for Impactful Change – A Conversation with Promod Antony and Denny Ghim (Part 2)
In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez sit down with Promod Antony of Logic Intelligence and Denny Ghim of Sandler Partners to explore the transformative power of collaboration within the International Association of Microsoft Channel Partners (IAMCP). They dive into how building trust, embracing shared goals, and leveraging Microsoft’s ecosystem have allowed these two partners to achieve impactful and meaningful business growth. Listen to the full episode: Better Together: IAMCP Partners Unite for Impactful Change – A Conversation with Promod Antony and Denny Ghim (Part 2) Listen to full episode here! Building Trust and Fostering Relationships One of the key takeaways from this episode is the pivotal role of trust in fostering successful partnerships. Both Promod and Denny shared personal anecdotes about how their initial connection through IAMCP evolved into a thriving business relationship. Promod highlighted how face-to-face networking during IAMCP events helped establish trust and transparency, paving the way for future collaborations. Denny echoed this sentiment, revealing that presenting an actual project idea during their first breakout session allowed him to strengthen his initial engagement with Promod and others. By approaching partnerships with a “bring something to the table” mindset—whether it’s an opportunity or an idea—Denny demonstrated the importance of creating value for others before seeking personal gain. Unlocking Opportunities Within the Microsoft Ecosystem The IAMCP network is more than just a community—it’s a universe of opportunities for partners who are willing to collaborate. Promod and Denny’s story serves as a shining example of how IAMCP membership opens doors to solutions and business growth. Promod recounted how his team contributed to a transformative project for the Oregon Food Bank, introducing them to the nonprofit Microsoft licensing platform and helping them streamline operations. The result? Enhanced efficiency and reduced costs for the organization, as well as better tools for managing donor lists and distributing food. Denny noted the project’s broader implications: the blueprint his and Promod’s teams established has the potential to inspire similar implementations across the nonprofit sector. This collaboration underscores IAMCP’s motto—“connect, learn and grow”—and demonstrates how partnerships within the IAMCP network can drive meaningful change. Overcoming Challenges Through Collaboration No partnership comes without its challenges, and this episode didn’t shy away from addressing them. Both Promod and Denny reflected on the hurdles they faced, including communication gaps, staff changes, and navigating new processes. Denny, as the liaison between clients and Promod’s team, emphasized the importance of clear communication to ensure that all parties remained informed and aligned. Promod, on the other hand, discussed how proactively reducing potential conflicts—through agreements, non-disclosure agreements (NDAs), and transparent payment structures—helped mitigate issues before they arose. Their ability to address challenges head-on strengthened their partnership and reinforced their mutual commitment to success. Expanding Horizons Through IAMCP A recurring theme throughout the episode was the immense potential that IAMCP offers for small and medium-sized businesses. Promod shared how IAMCP events exposed him to other Microsoft partners with complementary expertise, enabling his team to tackle large-scale projects they previously couldn’t manage alone. Denny, reflecting on his own experience, highlighted the reciprocal nature of IAMCP partnerships. By leveraging the network, he not only identified new opportunities for his organization but also secured valuable deals for fellow partners, such as Promod. Key Takeaways Trust is foundational: Building strong, trust-based relationships through face-to-face networking is essential to creating successful partnerships. IAMCP opens doors: The IAMCP community connects partners to new markets, solutions, and growth opportunities within the Microsoft ecosystem. Collaboration breeds success: Tackling challenges together builds resilience, strengthens partnerships, and creates pathways for impactful change. Bring value first: Approach partnerships by offering opportunities or solutions, which fosters goodwill and mutual success. Nonprofits benefit, too: IAMCP partnerships can help nonprofits optimize their operations and reduce costs, creating a lasting social impact. Conclusion This episode of IAMCP Profiles in Partnership exemplifies the transformative power of collaboration. Promod and Denny’s journey highlights how IAMCP empowers its members to grow, innovate, and succeed together. By leveraging the network’s unparalleled resources and cultivating trust-based relationships, partners can unlock a world of opportunities—and make a meaningful impact along the way. Whether you’re a new partner or an established one, the IAMCP community can be your gateway to success. To learn more about how you can connect with partners like Promod and Denny and take your business to the next level, visit www.IACMP.org.Profiles in Partnership Ep18: IAMCP Partners Unite for Impactful Change – A Conversation with Promod Antony and Denny Ghim (Part 1)
In today’s complex business landscape, partnerships are a vital tool for driving innovation and creating a meaningful impact. The recent IAMCP Profiles and Partnership podcast episode, titled “Better Together: IAMCP Partners Unite for Impactful Change – A Conversation with Promod Antony and Denny Ghim (Part 1)”, delves into how collaboration within the International Association of Microsoft Channel Partners (IAMCP) fosters growth and ignites transformative solutions. In this IAMCP Profiles in Partnership episode, hosts Anthony Carrano and Rudy Rodriguez sit down with Promod Antony, CEO of Logic Intelligence, and Denny Ghim, Director of Channel Sales at Sandler Partners, share their inspiring journey of partnership, their professional backgrounds, and the impactful project they undertook for the Oregon Food Bank. Listen to the full episode: Better Together: IAMCP Partners Unite for Impactful Change – A Conversation with Promod Antony and Denny Ghim (Part 1). Listen to full episode here! Key Highlights from the Podcast Promod Antony’s story: As the driving force behind Logic Intelligence, Promod brings over two decades of expertise in advanced analytics, business process automation, and smart manufacturing. His journey to founding Logic Intelligence highlights his passion for innovation and freedom of choice. Denny Ghim’s journey: Denny’s role at Sandler Partners showcases his ability to recruit agents and implement transformative IT service solutions. His unique background, including a stint as a martial arts actor in Teenage Mutant Ninja Turtles: Turtles in Time, adds flair to his professional narrative. IAMCP connections: Both Promod and Denny discovered the IAMCP community through serendipitous moments and have since leveraged its resources to expand their networks and capabilities. Oregon Food Bank collaboration: Together, Promod and Denny implemented a cutting-edge data platform for the Oregon Food Bank, automating processes and enabling efficient data analysis through Microsoft Azure and Power BI technologies. Key Takeaways Collaboration is key: The IAMCP community enables partners like Promod and Denny to connect, share expertise, and create solutions that benefit clients and communities. Technology drives transformation: The Oregon Food Bank project illustrates how cloud-based solutions, data automation, and advanced analytics can modernize organizations and amplify their impact. Passion fuels success: Both Promod and Denny’s professional journeys underscore the importance of pursuing passion and leveraging unique experiences to create meaningful change. The Story Behind the Collaboration When the Oregon Food Bank sought a data repository platform, Denny Ghim identified Promod Antony as the ideal collaborator through their IAMCP connection. Together, they transformed the Food Bank’s data infrastructure, moving it to the cloud and automating manual processes. Their use of Microsoft Azure and Power BI helped streamline operations, providing real-time data insights and enabling the organization to focus on its mission: combating food insecurity. Promod and Denny’s partnership not only highlights the power of IAMCP but also showcases the potential of leveraging technology for social impact. Their collaborative effort yielded a scalable and efficient data platform that supports one of the region’s largest food distribution networks. Why IAMCP Matters The International Association of Microsoft Channel Partners fosters a thriving ecosystem that enables members to connect, collaborate, and thrive. IAMCP empowers partners to tackle complex challenges, expand their reach, and innovate with confidence. Whether you’re in search of new customers, markets, or solutions, IAMCP offers unique resources to help you achieve your goals. Looking Ahead This episode of Profiles and Partnership provides a glimpse into the possibilities that arise when passionate professionals join forces. As Promod and Denny continue their collaboration, they demonstrate how IAMCP partnerships can drive impactful change across industries. Stay tuned for part two of this inspiring conversation, where we’ll dive deeper into their continued partnership and explore practical insights for fostering impactful collaborations. Don’t forget to explore IAMCP’s resources at www.IAMCP.org for more opportunities to partner for success. For more information about the IAMCP community, visit www.iamcp.org.Profiles in Partnership Ep17: Growth with Ethical Partnerships: A Conversation with Javier Lozano
In this IAMCP Profiles in Partnership episode, hosts Anthony Carrano and Rudy Rodriguez sit down with Javier Lozano, the visionary founder of Nanfor, to explore how his company is transforming the IT training landscape. Javier shares his passion for continuous Learning and its critical role in business growth, emphasizing the value of ethical partnerships and long-term relationships in today's fast-evolving tech world. Listen to the full episode: Driving Business Growth with Ethical Partnerships and Continuous Training: A Conversation with Javier Lozano. Throughout the episode, several key insights and takeaways emerged: Revolutionizing IT Training with Learning as a Service Javier explains how Nanfor's innovative learning-as-a-service model has empowered organizations by providing cutting-edge training solutions. This approach is reshaping how companies view training costs, shifting from CapEx to OpEx and maximizing ROI while fostering a culture of perpetual Learning. Learning as a Service allows companies to stay ahead of technological advancements and ensures employees are well-equipped to handle their roles efficiently. The Value of Ethical Partnerships Ethical partnerships are paramount in the IT ecosystem. Javier highlighted the importance of creating win-win relationships that benefit both partners. He shared how Nanfor has built long-lasting, ethical partnerships that contribute to mutual success. By establishing trust and commitment, these partnerships help both parties thrive, fostering a collaborative environment where innovation can flourish. Driving Business Growth Through Customer Satisfaction At the heart of Nanfor's success is a deep commitment to understanding and meeting customer needs. Javier discusses how his company works with partners to ensure customers receive the best possible service, leading to stronger relationships and business growth for all parties involved. By training customers on how to use their technology effectively, companies can secure lifelong customers who are not only satisfied but also loyal and profitable. The Power of Community and Networking As a passionate member of the IAMCP community, Javier underscores the importance of collaboration among Microsoft partners. He talks about the value of shared experiences and the role of community-driven opportunities in helping businesses succeed in the competitive IT space. Networking and community engagement are vital for staying connected, sharing knowledge, and accessing exclusive resources and opportunities to drive business success. Fostering Long-Term Relationships in IT Javier believes that the most profitable partnerships are those built over time. He emphasizes that trust, loyalty, and commitment are essential for sustaining meaningful, long-term business relationships and offers advice on cultivating these values. This episode is a must-listen for anyone interested in the future of IT training, ethical business partnerships, and the importance of continuous Learning in the tech industry. Javier's insights will inspire you to rethink how you approach partnerships, customer relationships, and business growth. Conclusion In conclusion, the profound insights shared by Javier Lozano underscore the transformative power of continuous Learning, ethical partnerships, and a community-driven approach to driving business growth. As the IT industry evolves, these principles remain critical for success. Embracing innovation, fostering collaboration, and building lasting relationships will ensure sustained progress and excellence. We invite you to join the IAMCP community, engage with fellow partners, and unlock new opportunities for growth and success. Thank you for being part of this journey toward a brighter future in IT. For more information about the IAMCP community, visit www.iamcp.org.M&A Due Diligence Prep Guide
Selling your business is one of the most important decisions you’ll make, and preparation is everything. The IAMCP’s official M&A partner, IT ExchangeNet, has designed a Due Diligence Prep Guide to help Microsoft partners prepare for the due diligence process before they begin. You can access the guide below and find more resources by visiting the IAMCP M&A page. Key features of the guide: Buyer Expectations Financial and Contractual Organization Risk Identification How to prepare up to 3 years of financials and contracts Which items buyers scrutinize most (like ARR, customer concentration, and licensing) The 5 most common red flags that hurt valuation—and how to avoid them and much more Sell smart.Profiles in Partnership Ep16: Building a Security-First Tech Company Insights from Carl Mazzanti
In the latest IAMCP Profiles in Partnership episode, hosts Anthony Carrano and Rudy Rodriguez of Dunamis Marketing had the pleasure of hosting Carl Mazzanti, co-founder and CEO of eMazzanti Technologies. This episode was a treasure trove of insights and anecdotes that will inspire and educate anyone interested in building a successful tech company. Listen to the full episode: IAMCP Profiles in Partnership | Innovation, Resilience, and Leadership: Carl Mazzanti's Journey in IT Listen to full episode here! The Power of a Security-First Mindset One of the key principles that Carl emphasizes is the critical role of a security-first mindset in the tech industry. At eMazzanti Technologies, safeguarding client data is not merely a technical requirement; it's about creating trust and reliability. This commitment to security has shaped their solutions and enabled them to stay ahead in a competitive market. For tech companies aiming to build trust and ensure long-term success, prioritizing security is essential. Employee Loyalty and Continuous Learning A cornerstone of eMazzanti's success is its focus on employee retention through fostering a culture of loyalty and professional development. Carl shared how continuous personal and professional learning has significantly shaped his leadership and the company's growth. This approach ensures that eMazzanti maintains a stable and knowledgeable workforce, crucial for long-term success in the tech industry. Encouraging employees to engage in continuous learning enhances their skills and contributes to the company's overall growth. Building Meaningful Partnerships Carl highlighted the value of strong partnerships in the IT space. Collaborating with like-minded organizations has enabled eMazzanti to deliver innovative solutions to their clients. These partnerships align with values, vision, and customer commitment and are essential for sustained success. Tech companies looking to expand their reach and improve their offerings should consider forming strategic partnerships to provide mutual benefits and drive innovation. Innovative Learning Solutions for Customers eMazzanti's Master Classes are a prime example of how they empower customers through education. These classes provide hands-on training in simulated environments, enhancing client relationships and fostering community within the tech space. This approach improves customer satisfaction and positions eMazzanti as a thought leader in the industry. Educating customers about the latest technologies and best practices can lead to more informed and satisfied clients, ultimately benefiting the company. Frameworks for Business Success Carl's military background has profoundly influenced his approach to business. The discipline, strategy, and problem-solving skills he gained have proven invaluable in navigating the challenges of running a tech company. This experience has also helped him build a resilient and adaptive organization. This, coupled with using frameworks like EOS (Entrepreneurial Operating System), has been instrumental in guiding eMazzanti's growth. Carl explained how these tools ensure alignment, improve decision-making, and drive progress toward long-term goals. Implementing a structured framework can help any business navigate the complexities of growth and maintain focus on its objectives. Walking the Talk: A Unique Leadership Style One of the most unique aspects of Carl's leadership style is his penchant for walking meetings. He believes that walking facilitates open dialogue and fosters creativity. This practice has helped his team come up with great ideas and strengthened their relationships. Incorporating unconventional leadership practices can lead to a more dynamic and engaged team, ultimately driving innovation and success. Conclusion This episode with Carl Mazzanti offers invaluable lessons for anyone looking to build a successful tech company. Carl's insights are practical and inspiring, from emphasizing a security-first mindset and fostering employee loyalty to building strong partnerships and using structured frameworks. Whether in the tech industry or any other field, these takeaways can help you achieve your business goals and create a thriving organization. So, if you're passionate about tech, security, and innovative solutions, this episode is a must-listen. Tune in to IAMCP Profiles in Partnership and get inspired by Carl's journey and wisdom. And remember, sometimes the best ideas come when you put one foot in front of the other! For more insights and to listen to the full episode, visit IAMCP Profiles in Partnership | Innovation, Resilience, and Leadership: Carl Mazzanti's Journey in IT. Listener Links / Resources International Association of Microsoft Channel Partners Partners: Eric S. Rabinowitz with Nurture Marketing Tom Ireland with Nightstar PartnersIAMCP Profiles in Partnership Ep1: Oscar Glories, Marketing Technology, and Nurturing Partnership Success with Eric Rabinowitz
In the launch episode of IAMCP Profiles in Partnership, Anthony Carrano and Rudy Rodriguez sit down with Eric Rabinowitz, the visionary CEO and founder of Nurture Marketing. Eric's journey is a fascinating exploration of personal milestones, professional triumphs, and the pivotal role of partnerships in navigating the complexities of the tech world. Listen to full episode here! Throughout this engaging conversation, Anthony and Eric talk about: Eric’s Personal & Professional Milestones: Discover the personal moments, such as his son’s Oscar victory, that have shaped Eric’s approach to leadership and innovation. Partnerships: Eric shares his insights into the significance of partnerships, particularly his successful collaboration with Nightstar Partners, and how this relationship exemplifies trust, responsiveness, and shared goals in the pursuit of market success. Innovative Marketing: Uncover the cutting-edge tools and methods that Nurture Marketing employs. From advanced marketing support technology to dynamic interactive graphics, Eric reveals how these techniques push the boundaries of what’s possible in marketing. Overcoming Challenges: Eric recounts the hurdles faced during the integration and development phases, and how transparency and over-communication were key in overcoming these obstacles. The Role of IAMCP: Eric highlights the invaluable network provided by IAMCP and underscores the importance of leveraging this community for mutual growth and success. This episode showcases the art of nurturing growth through collaboration and clear communication. Eric’s story is not just about overcoming challenges but also about inspiring others to embrace the power of partnerships and innovative thinking. You’re in for invaluable insights into effective partnership dynamics, explore pioneering marketing strategies, and understand how transparency and trust can drive success in the tech industry. Listener Links / Resources International Association of Microsoft Channel Partners Partners: Eric S. Rabinowitz with Nurture Marketing Tom Ireland with Nightstar PartnersIAMCP Profiles in Partnership Ep 14: Partnering for Success | Insights from Imran Mahmood on Collaborative Growth
In episode #14 of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez of Dunamis Marketing engage in a dynamic conversation with Imran Mahmood, the founder and CEO of KAISPE. Imran's unique insights into the significance of collaboration within the Microsoft ecosystem, and how strategic partnerships can lead to mutual growth and customer satisfaction, make this episode a must-listen for anyone interested in business success and community impact. Listen to the full episode: Partnering for Success Insights from Imran Mahmood on Collaborative Growth. Listen to the full episode here! The Power of Partner Collaboration Imran Mahmood emphasizes the practical benefits of collaborating with other partners in the Microsoft ecosystem. He shares how strategic partnerships help fill skill gaps, drive mutual growth, and create win-win scenarios for all involved. Trust and aligned goals are critical to successful collaborations, and understanding these principles can help you achieve similar success in your partnerships. Customer Success and Revenue Growth Imran recounts how KAISPE's Partnership with an expert in SharePoint led to the delivery of a high-quality solution, exceeding customer expectations and boosting revenue. This success story showcases the importance of strong communication and the right Partnership in achieving client satisfaction and business growth. Building Community Through IAMCP Imran discusses the benefits of being part of IAMCP, which has enabled KAISPE to connect with like-minded partners and expand its business. He emphasizes the crucial role of IAMCP in building a supportive partner community in the Microsoft ecosystem and encourages others to leverage IAMCP's resources and actively participate in this community. KAISPE Academy's Mission Imran introduces KAISPE Academy, a community service initiative dedicated to providing underserved individuals with tech education in Microsoft technologies. He invites partners to get involved and help scale this mission, which empowers the next generation of tech talent. Key Takeaways from the Podcast The importance of partner collaboration within the Microsoft ecosystem. The impact of strategic partnerships on customer success and revenue growth. The role of IAMCP in building a supportive partner community. The mission and impact of KAISPE Academy in providing tech education. Final Thoughts This episode is a must-list for anyone interested in understanding the power of partnerships in the Microsoft ecosystem. Imran's experiences and advice provide valuable insights into how strategic collaborations can drive business success and positive social impact. Imran's story inspires listeners to rethink their approach to collaboration, customer relationships, and tech community-building by emphasizing the importance of trust, aligned goals, and effective communication. For more insights and to listen to the full episode, visit Partnering for Success Insights from Imran Mahmood on Collaborative Growth. For more information, resources, and opportunities to partner for success, visit the IAMCP website at www.iamcp.org. Listener Links / Resources International Association of Microsoft Channel Partners IAMCP Profiles in Partnership homepageIAMCP Profiles in Partnership Ep 15: Navigating Co-Sell Opportunities and Partner Growth with Gerry Power
In episode #15 of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez of Dunamis Marketing delve into the intricacies of co-sell opportunities and partner growth with Gerry Power, Managing Director of Yes Dynamic. With over 25 years of experience in the Business Applications space, Gerry shares invaluable insights into business automation, technology solutions, and the dynamics of partnering within the Microsoft ecosystem. Listen to the full episode: Navigating Co-Sell Opportunities and Partner Growth with Gerry Power. Watch on YouTube Introduction to Yes Dynamic Under Gerry Power's leadership, Yes Dynamic specializes in cloud solutions and Microsoft Dynamics 365 applications. The company has successfully navigated the complexities of business operations, offering a range of services from field service management to implementing comprehensive business applications. They aim to empower businesses through innovative technology solutions, ensuring efficiency and growth. The Role of Technology in Business Automation One key takeaway from Gerry's discussion is the importance of designing a business around technology to drive greater efficiency. He emphasizes that Microsoft's philosophy often leads to standardized applications that can be seamlessly integrated to enhance business operations. By leveraging tools such as Microsoft Dynamics 365 and the Power Platform, businesses can automate processes, reduce manual tasks, and improve overall productivity. Success Story: The Heat Pump Servicing Startup Gerry shares a compelling story about a startup in the heat pump servicing industry—a greenfield opportunity, which refers to a situation where a new project is being developed from scratch. This allowed them to design the business from the ground up, with a strong focus on automation. By automating as many processes as possible, they were able to streamline operations and achieve significant success. This approach improved operational efficiency and made the business an attractive acquisition target for larger companies. Retail Innovations and Technology Implementation Another fascinating example Gerry discusses involves working with the largest grocery chain in Ireland, a company with a significant market presence and a large customer base. By implementing Microsoft Dynamics 365 Sales and Power Pages, they improved gift card sales by 10% and e-card sales by 65%. This case exemplifies how technology can drive business growth and enhance customer experiences. It highlights the potential of digital transformation in the retail sector, where automation and data-driven decisions can lead to substantial improvements. Communication and Partner Collaboration Effective communication is crucial in partnerships, as highlighted by Gerry. He stresses the importance of understanding customer needs and aligning goals with Microsoft to ensure successful implementations. Trust and mutual benefit are pivotal for thriving partnerships. Gerry's approach includes a thorough partner vetting process and building strong communication streams to foster trust and collaboration. This method ensures that all parties are aligned and working towards common goals, ultimately leading to successful outcomes. The Future of AI in Business AI is transforming business processes and customer interactions. Gerry discusses the promising future of AI, particularly within the Microsoft ecosystem, and how it will revolutionize business applications and customer experiences. By incorporating AI into their solutions, businesses can gain deeper insights, automate complex tasks, and provide personalized customer interactions. This technological advancement will significantly impact various industries over the next few years. Key Takeaways from the Podcast Designing a business around technology can lead to greater efficiency. Effective communication and ongoing education are crucial in partnerships. AI is transforming business processes and customer interactions Aligning goals with Microsoft enhances co-sell opportunities. Final Thoughts Gerry Power's insights offer a roadmap for businesses to leverage technology and partnerships for growth. His experiences underline the importance of aligning with Microsoft's strategy, understanding customer needs, and fostering strong, trust-based partnerships. By focusing on business automation, effective communication, and the potential of AI, companies can navigate the complexities of the modern business landscape and achieve sustainable growth. For more insights and to listen to the full episode, visit Navigating Co-Sell Opportunities and Partner Growth with Gerry Power. For more information and to join the IAMCP community, visit www.iamcp.org. Listener Links / Resources International Association of Microsoft Channel Partners IAMCP Profiles in Partnership homepageMicrosoft Partner of the Year Awards: Want to Win? Here’s How!
Being named a Microsoft Partner of the Year can transform your business—but crafting a winning nomination requires strategy. Join us for an exclusive webinar on June 11th at 10:00 am CDT where past winners & industry experts will reveal insider tips on: ✅ How to tell a compelling story in your nomination ✅ Key strategies to showcase measurable impact ✅ Common pitfalls to avoid Seats are filling fast—secure yours now! Register here As a thank you for attending, all guests will receive a copy of the eBook "Winning the Microsoft Partner of the Year Awards."
