Reimagining Bing and Copilot: A Creator-Led Movement to Spark Visibility in India
Hello Microsoft Community, I’m Kanishka, a creative technologist and digital storyteller from India, passionate about blending technical precision with emotional resonance. As someone deeply engaged with Microsoft Copilot and Bing, I’ve been reflecting on a bold idea: What if we sparked a grassroots movement that made Bing and Copilot as visible and beloved in India as Google and ChatGPT—powered entirely by creators, from the comfort of their own rooms? 🌟 The Vision: Creator-Led Visibility for Bing & Copilot India’s creator economy is thriving. From students and freelancers to influencers and educators, digital creators are shaping tech adoption at scale. My proposal is to tap into this momentum and position Bing and Copilot as tools of empowerment, creativity, and everyday utility. Here’s how we can do it: Instagram Carousels & Reels: Showcase Bing’s smart search and Copilot’s AI magic in relatable, bite-sized content—caption writing, coding help, idea generation, and more. Regional Language Content: Create tutorials and storytelling in Hindi, Tamil, Bengali, etc., to make Bing and Copilot feel accessible and culturally relevant. Festival-Themed Campaigns: Build interactive websites and games using Copilot for occasions like Independence Day, Diwali, or Republic Day—celebrating Indian identity through tech. Creator Challenges & Spotlights: Launch Microsoft-backed contests and spotlight series to reward innovative use cases from grassroots creators. 🎯 Strategic Impact Drives emotional connection with Microsoft tools—especially among Gen Z and Tier 2/3 audiences. Positions Bing as more than a search engine—a smart, intuitive companion for discovery and learning. Elevates Copilot as a creative partner, not just a productivity tool. Builds a creator-first narrative that aligns with India’s digital growth story. 💡 Why Microsoft Should Support This Vision India is not just a market—it's a movement. With over 750 million internet users, a booming creator economy, and a rising wave of digital-first youth, the opportunity to embed Microsoft tools into everyday life is massive. But visibility alone isn’t enough—emotional connection and cultural relevance are key. Supporting creator-led outreach would allow Microsoft to: Accelerate grassroots adoption of Bing and Copilot in Tier 2 and Tier 3 cities, where curiosity is high but awareness is low. Humanize AI and search tools by showing real creators using them in relatable, everyday scenarios—from writing captions to solving coding challenges. Build trust and loyalty by empowering creators to become advocates—not just users—who shape how Microsoft is perceived in India. Position Microsoft as a creator-first brand, aligned with India’s digital aspirations and storytelling culture. Unlock organic growth through shareable, regional-language content that resonates far beyond traditional marketing. This isn’t just about visibility—it’s about belonging. When creators lead the narrative, Microsoft becomes part of India’s digital identity. Warm regards, KanishkaAI upskilling -10 quick-reads
I just took stock of my blog and found ten on AI adoption! I never bothered to share them all in the public domain, but these themes were of burning interest to me at the time of publishing. However, Microsoft MVP renewal is looming, so I guess it is time to use it or lose it! My blogs combine personal experiences, professional insights, and practical AI-assisted guidance. They are quick reads for anyone interested in AI's evolving, high-impact role in society. I "work out loud," which means sharing your work with a view others might find helpful, and others might help you improve your work. I would love comments. Children's story creation. With the help of AI, I share my journey of bringing my children’s story, “Joy of Stick,” to life, overcoming challenges such as graphic design costs and time constraints. This a cheeky nod to the “Joy of Sex” book title from the 1970s, but the content is entirely different! Responsible Copilot Usage. Drawing parallels with past experiences with Yammer's Responsible Usage Policy, now known as Viva Engage. I point out the need for and importance of a responsible Copilot usage policy. Copilot adoption is easy with Viva Engage. I demonstrate how Viva Engage facilitates the creation of a Copilot champion community. This is also my insight into the differences between seeded and premium features. AI Upskilling Workshops. Testimonials from professionals across various industries highlight the benefits of my AI upskilling workshops, featuring tools such as ChatGPT, Claude, Google Gemini, and Copilot. SWOT Analysis of AI Tools. My AI-assisted analysis of AI personal assistants provides valuable insights into their strengths and weaknesses. Social, Emotional, and Artificial Intelligence. My AI-assisted exploration examines the interaction between these intelligences and their potential to enhance our IQ. AI Adoption Steps. My AI-assisted practical advice for consumers on integrating AI into daily life, ensuring effective and beneficial use. AI's Societal Impact. My AI-assisted reflections on the historical impact of technologies such as calculators, email, and the internet, along with forecasts for AI's future influence. AI for Beginners. My simple glossary of AI terms for newcomers. Digital Skills Advocacy. My global petition recommends the relevance of basic digital skills training for new hires and highlights the importance of AI upskilling.
