Go to market faster with no-cost, user-friendly marketing resources
Go to market faster with no-cost, user-friendly marketing resources Take your marketing campaigns further with campaigns in a box (CiaB), collections of ready-made, high-quality marketing assets designed to deepen customer engagement, simplify your marketing efforts, and win customers. Microsoft offers both new and refreshed co-branded campaigns for the following solution areas: Data & AI (Azure), Modern Work, Business Applications, Digital & App Innovation (Azure), Infrastructure (Azure), and Security. Get started today by visiting the Partner Marketing Center, where you'll find resources such as execution guides, customizable nurture tactics, and more. Create interest in AI adoption among audiences. As AI technology grabs headlines and captures imaginations, use this campaign to illustrate your audiences' unique opportunity to harness the power of AI to deliver value faster. Learn more about the campaign: Era of AI: Show audiences how to take advantage of the potential of AI to drive business value and showcase the value in Microsoft AI solutions delivered and tailored by your organization Data & AI (Azure) Use one of the Data & AI campaigns to demonstrate how your customers can win customers with AI-enabled differentiation. Show how they can transform their businesses with generative AI, a unified data estate, and solutions like Microsoft Fabric, Microsoft Power BI, and Azure Databricks. Campaigns include: Innovate with the Azure AI Platform: Help your customers understand the potential of generative AI solutions to differentiate themselves in the market, and inspire them to build GenAI solutions with Azure AI Platform. Unify Your Intelligent Data and Analytics Platform (ENT): Show enterprise audiences how unifying data and analytics on an open foundation can help streamline data transformation and business intelligence. Unify Your Intelligent Data and Analytics Platform (SMB): Create awareness and urgency for SMBs to adopt Microsoft Fabric as the AI-powered, unified data platform that will suit their analytics needs. Modern Work Access the Modern Work campaign to help SMBs understand how they can effectively transform their businesses with AI capabilities. Learn more about the campaign: Microsoft 365 Copilot SMB: Increase your audience's understanding of the larger potential of Microsoft 365 Copilot and how AI capabilities can help accelerate growth and transform operations. Business Applications Nurture interest with customers ready to modernize and transform their business operations with these BizApps go-to-market resources. Campaigns include: Migrate and Modernize Your ERP with Microsoft Dynamics 365: Position yourself as the right partner to modernize or replace your customers' legacy on-premises ERP systems with a Copilot-powered ERP. Business Central for SMB: Offer customers Microsoft Dynamics 365, a comprehensive business management solution that connects finance, sales, service, and operations teams with a single application to boost productivity and improve decision-making. Digital & App Innovation (Azure) Position yourself as the strategic AI partner of choice and empower your customers to grow their businesses by helping them build new AI applications faster and gain agility with intelligent experiences. Campaigns include: Build and Modernize AI Apps: Help customers building new AI-infused applications and modernizing their application estate take advantage of the Azure AI application platform. Accelerate Developer Productivity: Engage decision-makers responsible for productive development and position your organization as uniquely suited to help customers take advantage of the power of AI-assisted development tools like GitHub Copilot and the Microsoft developer platform to innovate and deliver faster. Infrastructure (Azure) Work with your customers to transform their digital operations and help them tap into the cloud to expand capabilities and boost their return on investment. Campaigns include: Migrate VMware Workloads to Azure: Help partners capitalize on the partnership between VMware and Microsoft so they can migrate VMware workloads to Azure in an efficient and cost-effective manner. Migrate and Secure Windows Server and SQL Server to Azure (ENT): Showcase the high return on investment (ROI) of using an adaptive cloud purpose-built for AI workloads, and help customers understand the value of migrating to Azure at their own pace. Security Demonstrate the power of unified security solutions offered by Microsoft and help customers understand the importance of robust cybersecurity in today's tech landscape. Campaigns include: Defend Against Cybersecurity Threats: Increase your audience's understanding of the powerful, AI-driven Microsoft unified security platform, which integrates Microsoft Sentinel, Defender XDR, Security Exposure Management, Security Copilot, and Microsoft Threat Intelligence. Data Security: Show customers how Microsoft Purview can help fortify data security in a world facing increasing cybersecurity threatsRegister for the Business Applications and Modern Work FY26 GTM Kickoff Event
Join us on July 22, 2025, at 8:00 AM Pacific Time—or watch on demand after 12:00 PM Pacific Time—to learn about the exciting go-to-market (GTM) priorities and initiatives planned for FY26 across the Business Applications and Modern Work solution areas. This year’s event will cover the investments we’re making to help you grow your business and deliver customer engagements that bring the value of AI to life. The event will be more accessible than ever before, with closed captions available in 32 languages. Plus, you’ll be able to: Engage with Business Applications and Modern Work leadership to understand the strategic initiatives planned for FY26. Align your business strategies with Microsoft to maximize your potential for success in FY26. Stay informed about the latest developments and resources available to support your business growth. Register early to reserve your spot—and get the agenda, session details, and updates sent directly to your inbox. Can’t attend the live event? Register anyway to get notified when the event content is available on demand. Register here!Meet market demand with Microsoft skilling opportunities
As AI continues to transform industries, businesses that prioritize skilling are positioning themselves to seize market opportunities and become leaders. That’s why Microsoft is committed to empowering our partners with the knowledge and resources they need to lead. We’re excited to announce the upcoming launches of Microsoft Sales Titan, a powerful new offering built for sales professionals—currently in private preview for Cloud Solution Provider (CSP) partners—and Microsoft AI Agents Day, a virtual event built to help you sharpen your agentic AI skills. Learn how these new offerings can grow your business—and explore other purpose-built skilling opportunities below. Close deals, sharpen AI skills, and earn badges Sales Titan—available to all partners in summer 2025—is a centralized skilling portal designed to enhance proficiency in Microsoft Threat Protection SKUs, help sales professionals position themselves as industry leaders, and build knowledge to drive meaningful customer conversations. Learn more about Sales Titan today. Microsoft AI Agents Day is a virtual training event focused on how to use Microsoft 365 Copilot, Copilot Studio, and Azure AI Foundry to build agents and drive customer success. This offering is designed for all roles—from executives to architects to those who are new to Microsoft AI solutions—and participants who attend the live session will earn a digital badge. Register today to get started. Explore more skilling opportunities No matter where you are in your AI journey, Microsoft provides the tools and opportunities you need to thrive in 2025 and beyond. We offer bootcamps, workshops, and self-guided learning opportunities, such as: Certification Weeks: Designed to accelerate AI and cloud certification paths, we offer Certification Weeks for the following solution areas: Azure Business Applications Modern Work Security. Sales and Pre-sales Skilling Bootcamps: These sales bootcamps help you plan, build, and assess strategies for closing sales. Register today to get started. Partner Project Ready Workshops: Deepen your ability to assess customer needs and seamlessly implement Azure solutions in these multi-day events, available for the following solution areas: Azure Business Applications Modern Work Security. Technical workshops and AI Training Days: Sharpen your skills with hands-on sessions focusing on modern AI, security, and data analytics. Register today to get started. AI Envisioning Series: Kickstart your generative AI development plan, accelerate your time to market, and explore how AI is reshaping industries in these workshops. Register today to get started. To learn more about skilling opportunities, explore our Skilling Hub.
