Go to market faster with no-cost, user-friendly marketing resources

Go to market faster with no-cost, user-friendly marketing resources 

Take your marketing campaigns further with campaigns in a box (CiaB), collections of ready-made, high-quality marketing assets designed to deepen customer engagement, simplify your marketing efforts, and win customers. Microsoft offers both new and refreshed co-branded campaigns for the following solution areas: Data & AI (Azure), Modern Work, Business Applications, Digital & App Innovation (Azure), Infrastructure (Azure), and Security.

Get started today by visiting the Partner Marketing Center, where you'll find resources such as execution guides, customizable nurture tactics, and more. 

Create interest in AI adoption among audiences. As AI technology grabs headlines and captures imaginations, use this campaign to illustrate your audiences' unique opportunity to harness the power of AI to deliver value faster. Learn more about the campaign: 

• Era of AI: Show audiences how to take advantage of the potential of AI to drive business value and showcase the value in Microsoft AI solutions delivered and tailored by your organization

Data & AI (Azure) 

Use one of the Data & AI campaigns to demonstrate how your customers can win customers with AI-enabled differentiation. Show how they can transform their businesses with generative AI, a unified data estate, and solutions like Microsoft Fabric, Microsoft Power BI, and Azure Databricks. Campaigns include: 

• Innovate with the Azure AI Platform: Help your customers understand the potential of generative AI solutions to differentiate themselves in the market, and inspire them to build GenAI solutions with Azure AI Platform. 

• Unify Your Intelligent Data and Analytics Platform (ENT): Show enterprise audiences how unifying data and analytics on an open foundation can help streamline data transformation and business intelligence. 

• Unify Your Intelligent Data and Analytics Platform (SMB): Create awareness and urgency for SMBs to adopt Microsoft Fabric as the AI-powered, unified data platform that will suit their analytics needs. 

Modern Work 

Access the Modern Work campaign to help SMBs understand how they can effectively transform their businesses with AI capabilities. Learn more about the campaign: 

• Microsoft 365 Copilot SMB: Increase your audience's understanding of the larger potential of Microsoft 365 Copilot and how AI capabilities can help accelerate growth and transform operations.  

Business Applications 

Nurture interest with customers ready to modernize and transform their business operations with these BizApps go-to-market resources. Campaigns include: 

• Migrate and Modernize Your ERP with Microsoft Dynamics 365: Position yourself as the right partner to modernize or replace your customers' legacy on-premises ERP systems with a Copilot-powered ERP. 

• Business Central for SMB: Offer customers Microsoft Dynamics 365, a comprehensive business management solution that connects finance, sales, service, and operations teams with a single application to boost productivity and improve decision-making. 

Digital & App Innovation (Azure) 

Position yourself as the strategic AI partner of choice and empower your customers to grow their businesses by helping them build new AI applications faster and gain agility with intelligent experiences. Campaigns include: 

• Build and Modernize AI Apps: Help customers building new AI-infused applications and modernizing their application estate take advantage of the Azure AI application platform. 

• Accelerate Developer Productivity: Engage decision-makers responsible for productive development and position your organization as uniquely suited to help customers take advantage of the power of AI-assisted development tools like GitHub Copilot and the Microsoft developer platform to innovate and deliver faster.  

Infrastructure (Azure) 

Work with your customers to transform their digital operations and help them tap into the cloud to expand capabilities and boost their return on investment. Campaigns include: 

• Migrate VMware Workloads to Azure: Help partners capitalize on the partnership between VMware and Microsoft so they can migrate VMware workloads to Azure in an efficient and cost-effective manner. 

• Migrate and Secure Windows Server and SQL Server to Azure (ENT): Showcase the high return on investment (ROI) of using an adaptive cloud purpose-built for AI workloads, and help customers understand the value of migrating to Azure at their own pace. 

Security

Demonstrate the power of unified security solutions offered by Microsoft and help customers understand the importance of robust cybersecurity in today's tech landscape. Campaigns include: 

• Defend Against Cybersecurity Threats: Increase your audience's understanding of the powerful, AI-driven Microsoft unified security platform, which integrates Microsoft Sentinel, Defender XDR, Security Exposure Management, Security Copilot, and Microsoft Threat Intelligence. 

• Data Security: Show customers how Microsoft Purview can help fortify data security in a world facing increasing cybersecurity threats