Boost SaaS revenue with Microsoft Marketplace: A step-by-step guide
About the author: Manesh Raveendran is the Founder and Chief Executive Officer of Spektra Systems, a partner-focused cloud solutions company that simplifies cloud sales adoption and helps cloud-based businesses accelerate their growth. He specializes in thought leadership and in building end-to-end technology solutions across cloud computing, data platforms, and DevOps, with a strong focus on hybrid workloads. Manesh works closely with CXOs to understand business problems and designs systems that drive customer success through Spektra Systems’ innovative cloud solutions and services, including SaaSify, CloudLabs and CSP Control Center. _________________________________________________________________________________________________________________________________________________________________ For SaaS companies, the Microsoft Marketplace has evolved from being a procurement convenience to becoming a strategic revenue engine. But while publishing a listing is easy, closing the first transaction quickly is what separates software development companies who scale on Marketplace from those who stall. That first transaction isn’t just revenue. It’s a signal: Your offer flows through Microsoft’s procurement rails. Your finance, legal, and operations stack is aligned. Microsoft sellers trust they can bring you into deals. Buyers trust Marketplace as their procurement path. Furthermore, transactable offers close faster because they simplify legal review, leverage committed cloud spend and integrate into enterprise procurement. Many software companies go live on Microsoft Marketplace but fail to reach their first transaction quickly. Some stall for months because of fragmented processes, delayed financial setup, or a lack of alignment with Microsoft’s co-sell engine. Others underutilize the marketplace’s full potential because they treat it as a digital storefront rather than an integrated revenue channel. This blog aims to close that gap. It goes beyond “how to list” and focuses on what really drives velocity: operational readiness, CRM-native automation, seller engagement, trust signals, and AI-enabled acceleration. In this blog, we’ll walk through: The step-by-step journey from publishing your transactable offer to your first Microsoft sale. Common pitfalls that delay the first transaction and how to avoid them How CRM-native automation can accelerate finance, legal, and operations readiness for transactable offers Why field seller alignment and partner incentives are critical to activating the Microsoft ecosystem. How AI copilots and agents are changing the game for marketplace GTM. By the end, you’ll have a clear, actionable blueprint for moving from “just listed” to “revenue in hand” and turning your first sale into a repeatable growth engine. Listing readiness and execution: Step-by-step for publishing your offer Most first-sale delays don’t happen after publishing. They happen before the offer goes live. Getting listing readiness right can cut weeks off your timeline. Get the account setup right Have a Partner Center publisher account with your company verified and enrolled in the Microsoft Marketplace. Assign the right roles in Partner Center (e.g., Owner, Marketplace Admin, and for payments Finance Contributor). These are required to configure payments and publish offers. Decide offer type and monetization strategy early Pick your offer type carefully (SaaS, VM, Managed App, Container). If your goal is to accelerate revenue, transactable SaaS offers using Microsoft’s Standard Contract tend to have the lowest procurement friction. Align your pricing model (seat-based, usage, flat, or hybrid) with enterprise buying behavior and potential private offer flexibility. Complete legal, finance, and tax setup upfront Configure and validate payout and tax accounts before creating the offer. Decide whether to use the Standard Contract (fastest buyer approval) or a custom EULA (more control, more delays). Define internal ownership between finance, legal, and GTM teams. Create the offer shell in Partner Center with listing details Create a new SaaS offer in Partner Center and provide the Offer ID and Offer alias to create the shell. Complete the offer listing details with name, description, categories, keywords, logos/screens, (optional) videos. These are what customers see in the storefront. Select markets/regions, audience, and any reseller/CSP availability where supported. (Exact toggles vary by offer type; the goal is to ensure the offer is visible where you sell.) Build the listing like a sales asset A Marketplace listing is not a product brochure, it’s the first deck Microsoft sellers and buyers see. Open with a sharp value proposition. Add pricing clarity or private offer options. Include visuals (architecture diagrams, screenshots, etc.). Add security and compliance details. Link to deployment guides and onboarding documentation. Test before you publish Run through test purchases and fulfillment callbacks. Validate offer visibility, legal terms, pricing flows, and payout readiness. Involve your finance and ops teams before pressing “Submit.” Software companies that complete listing readiness thoroughly typically reach first sale in a few days post-publish, versus weeks or months when key steps are deferred. Making an offer transactable: Speed starts here Publishing a Marketplace listing is like setting up a storefront. But a transactable offer turns that storefront into a fully operational sales channel. Technical execution: Fulfillment & integration For SaaS offers, integrate the SaaS Fulfillment API v2: Implement landing page and webhook endpoints to handle provisioning. Automate activation, change, and cancellation flows. Ensure your finance systems can reconcile Marketplace invoices and payouts. Commercial execution: Pricing & packaging for enterprise buyers Offer transparent, scalable plans buyers can commit to confidently. Design for private offers: custom pricing, terms, or multi-year deals. Ensure deployment is frictionless; buyers expect immediate activation. Aligning with seller & buyer behavior Transactable offers allow Microsoft sellers to retire quota faster which can be a huge incentive. Buyers prefer using committed cloud spend on pre-approved contracts. Simplicity wins: fewer legal redlines, faster billing, and predictable usage. Using Microsoft’s Standard Contract instead of custom terms can cut procurement timelines drastically. Co-sell readiness ensures sellers can bring you into opportunities quickly. Common pitfalls that delay first sale velocity Not every software company reaches their first sale smoothly. In fact, many delays stem from operational and technical issues, not lack of demand. Some of the most common pitfalls include: Delaying payout and tax setup: Without validated financial configuration, your offer can go live but won’t be able to transact. This is one of the biggest and most common delays. Weak or incomplete listings: If your listing doesn’t clearly communicate value, pricing, deployment, and security posture, neither sellers nor buyers will engage confidently. Fulfillment gaps: A broken or manual provisioning flow can derail the first transaction at the worst possible moment. Automation here is essential. Lack of CRM integration: Marketplace opportunities stuck in a separate portal often get ignored or delayed, leading to poor forecasting and slower deal cycles. No seller activation: Simply going live won’t bring in deals. Without proactive enablement, Microsoft field sellers won’t prioritize your offer. Legal complexity: Custom legal terms add friction for buyers and sellers. Using Microsoft’s Standard Contract accelerates procurement significantly. Over-reliance on “organic” traffic: Marketplace is not a “list and wait” channel. The first sale almost always needs to be driven intentionally. Most of these pitfalls are fully preventable with early planning, operational alignment, and a revenue-first listing strategy. Here’s how modern software companies are solving these common challenges, with AI copilots and CRM-native workflows. CRM-native automation to streamline first marketplace sale Once your offer is live, speed to first transaction depends on how efficiently you can move from buyer intent to recorded revenue. This is where CRM-native automation bridges the gap, connecting Marketplace activity with your core GTM and operational systems. When Marketplace deals don’t connect to your CRM, they fall into operational dead zones that slow execution and create unnecessary manual work: Data entry and updates are done twice, once in CRM and then again in the Partner Center Manual processes introduce errors and inconsistencies. Seller response time slows because opportunities aren’t visible. Finance teams chase payouts and reconciliation weeks after closing. GTM leadership lacks visibility into true pipeline attribution and revenue impact. In short, disconnected systems mean disconnected teams and that’s the biggest drag on first-sale velocity. But CRM-native automation streamlines the transactable offer process in more than one way, including: Automated offer creation For most software companies, the first Marketplace transaction happens through a private offer, not a public click-to-buy. CRM-native automation lets you generate, customize, and track private offers directly inside your CRM, eliminating manual Partner Center steps and accelerating deal velocity. Advanced workflows also integrate co-sell automation, so partner managers and Microsoft field sellers are looped in automatically. Real-time deal visibility As soon as a buyer initiates a transaction or engages through a private offer, the status is instantly logged in your CRM through bi-directional sync. Sellers and RevOps no longer have to check Partner Center manually. This eliminates lag between buyer intent and seller follow-up, often shaving days off deal cycles. Unified forecasting and attribution Marketplace opportunities flow directly into your primary CRM pipeline. GTM and revenue leaders can forecast Marketplace deals alongside direct sales, using the same dashboards and metrics. Marketplace revenue is no longer a black box sitting outside the funnel. Financial reconciliation without chaos Payout reports, tax records, and revenue recognition tie directly to opportunity records. Finance teams don’t need to manually match spreadsheets or chase payouts. Marketplace revenue is reconciled automatically with clean data, reducing delays and errors. Better seller incentives and co-sell alignment When Marketplace deals show up in seller dashboards and reports, they’re treated like legitimate, quota-retiring opportunities. This increases seller participation and encourages field teams to bring software companies into opportunities earlier. Co-sell notifications can be automated, ensuring partner managers, sellers, and Microsoft teams are always aligned. A fully operational CRM-native Marketplace motion typically includes: Automated private offer generation through Marketplace Streamlined co-sell opportunity signals from CRM to align Microsoft sellers and accelerate joint pipeline. Deal stage mapping aligned with GTM and RevOps workflows. Automated approval, legal, and finance processes. Integration with payout and tax reporting for real-time revenue recognition. Alerts and dashboards for sellers, RevOps, and partner managers. Direct linkage with co-sell opportunities and field seller engagement. AI agents & Copilots: Driving faster listing readiness For most software development companies, listing and selling on Microsoft Marketplace is complex because the steps are fragmented. Legal, technical, operational, and GTM readiness often move at different speeds. This is exactly where AI agents and copilots transform the motion from manual and reactive to predictable and orchestrated. AI Agents can act as a purpose-built companion for software companies, like SaaSify AI Companion can generate tailored, prioritized roadmaps based on your GTM maturity, offer type, and launch goals. Here’s how AI agents can accelerate GTM readiness: Personalized Roadmaps: AI generates a launch plan with 50+ tasks, customized to your offer type, stage, and objectives. These aren’t static lists, they adapt dynamically as you progress. Guided Execution: Every task includes step-by-step guidance, deep links to Microsoft resources, contextual recommendations, and real-time AI assistance. Dependency & Risk Management: Visual progress indicators, dependencies, and conditional logic ensure you never miss a critical step. Potential blockers are flagged early with no need for external consultants Flexible Engagement: Software companies can choose between self-service (full control) or assisted onboarding (expert + AI), allowing different team structures to move at the same velocity. AI copilots don’t just accelerate readiness; they reduce errors, compress planning cycles, and create predictability. Listing to first sale on Microsoft Marketplace: An inflection point The first Marketplace sale isn’t just a transaction. It’s the moment your GTM motion proves it can run on Microsoft’s procurement rails. It’s the point where sellers start to pull you into deals, buyers see Marketplace as a trusted procurement path, and your internal teams gain confidence in a repeatable channel. The software companies who reach this point fastest aren’t necessarily the ones with the biggest budgets or teams. They’re the ones who: Treat listing readiness as a strategic launch, not an operational checkbox. Invest early in transactability to minimize friction for buyers and sellers. Avoid common operational pitfalls that slow most launches down. Use AI copilots to orchestrate readiness instead of relying on manual project management. Implement CRM-native automation so every signal flows seamlessly into their revenue engine. Marketplace is not a “list and wait” channel. It’s a GTM motion that rewards precision, alignment, and speed. That’s where SaaSify plays a catalytic role. SaaSify AI Companion enables self-service readiness with guided, step-by-step launch roadmaps, while the SaaSify GTM Platform automates the operational backbone of transactable offers, from private offer creation to co-sell workflows and payout reconciliation. This combination helps software companies cut time-to-first-sale dramatically, reduce execution overhead, and scale Marketplace revenue motions with confidence. In today’s Marketplace-driven economy, the winners aren’t just those who list fast, they’re the ones who operationalize faster, automate smarter, and sell through Microsoft as a scalable, repeatable growth engine. To learn more and ask questions, attend the AI-powered acceleration: Scale faster in Microsoft Marketplace | Microsoft Community Hub session on December 4 th . If you are unable to attend, the session will be recorded for on demand viewing after. __________________________________________________________________________________________________________________________________________________________________ Resources Microsoft Marketplace Trusted source for cloud solutions, AI apps, and agents Microsoft Marketplace - Marketplace publisher | Microsoft Learn How to guides for working in Microsoft Marketplace ISV Success Discover offers and benefits of ISV Success to help you take your apps and agents to the next level.Grow your SaaS business with Microsoft Marketplace: Proven strategies
Explore how to expand your reach and simplify transactions by publishing your SaaS solution on Microsoft Marketplace. This step-by-step guide explains how to list your offering, optimize for visibility, and leverage marketplace tools to drive growth and scale efficiently. Read the full article Boost SaaS revenue with Microsoft Marketplace: A step-by-step guide | Microsoft Community HubApply now: Microsoft's agentic launchpad for AI innovators
Microsoft has officially launched the Agentic Launchpad, in collaboration with NVIDIA and WeTransact - a six-week accelerator program designed to fast-track AI innovation. Built by teams across Microsoft, NVIDIA, and WeTransact, the program offers AI software companies access to Azure resources, world class support, and go-to-market power to help scale intelligent platforms and bring them to market faster. Whether you're building autonomous agents tor generative AI solutions, this is your opportunity to join a cohort driving the next weave of AI innovation. Read more about the announcement https://lnkd.in/esPDE8Aa Applications now open https://lnkd.in/efpAyB2Y Applications close November 28, 2025A note about the FY26 Build and Publish Incentive
For anyone here who is/was Top Tier in FY25: You ARE eligible for the Build and Publish incentive (up to $100k) through 31 December - even though you might have been told otherwise. I mention this here because we were initially told "No, you are not eligible because you still need to have an Azure or industry CSD." Took a wee bit of perseverance, but we broke through the denials and received confirmation yesterday that the incentive is on its way to us. Probably a niche scenario, but please do feel free to message me if you were also told no on this incentive - I'll be happy to share how we got to 'yes.' #marketplacechampions #sponsoredReimagining business with AI agents: A Partner Spotlight on KAISPE
In today’s rapidly evolving AI landscape, the shift from general-purpose models to specialized, autonomous agents is reshaping how businesses operate—and how partners innovate. Our latest blog in the Microsoft Marketplace Partner Spotlight series explores this transformation through the lens of KAISPE, a global Microsoft Partner leading the charge in intelligent automation. In this feature, KAISPE CEO Imran Mahmood shares how their team is leveraging Microsoft technologies—including Azure, Dynamics 365, and Power Platform—to build secure, scalable business applications that act more like proactive teammates than passive tools. With over 20 IPs listed on the Marketplace, KAISPE exemplifies how agentic AI can unlock new efficiencies, improve decision-making, and deliver transactable solutions that drive real business impact. Whether you're exploring AI agent architecture, building SaaS offers with Azure AI Foundry, or planning your next skilling initiative, this article offers a compelling look at the future of business agents—and how partners can lead the way. Read more about KAISPE's journeyAI architecture: Powering the next generation of business agents
In this installment of our Partner Spotlight series, we’re continuing to showcase the innovators’ driving app and agent development forward on the Microsoft Marketplace. Each feature highlights the distinct journeys of partners who are pioneering AI-powered solutions, building across the Microsoft ecosystem, and delivering transactable applications that are shaping the future of the marketplace. In this article, I sat down with Imran Mahmood from KAISPE to learn more about their story and partner journey. About Imran: Imran Mahmood is the Chief Executive Officer of KAISPE, leading the company’s vision to deliver AI-powered, secure, and scalable business applications through Microsoft technologies. With over 20 years of experience in enterprise technology and digital transformation, Imran has guided KAISPE’s growth as a global Microsoft Partner with 20+ IPs listed on Microsoft Marketplace. He also oversees KAISPE AI for AI Center of Excellence, driving innovation in AI agents, intelligent automation, and Microsoft ecosystem integration. _______________________________________________________________________________________________________________________________________________________________ [JR]: Tell us about your organization. [IM]: KAISPE is a Microsoft Partner and software development company focused on developing intelligent, secure, and scalable business applications that help organizations accelerate their digital transformation. Our core expertise includes AI and cloud-based business applications built on Microsoft technologies such as Dynamics 365, Power Platform, and Azure. With a growing portfolio of over 20+ IPs listed on Microsoft Marketplace, KAISPE’s solutions help businesses automate processes, enhance decision-making, and improve user experience. [JR]: What inspired the founding? [IM]: KAISPE was founded with the vision to bridge the gap between complex enterprise systems and user-centric experiences. We recognized that many organizations were still managing manual, time-consuming processes, and saw an opportunity to build smarter, AI-driven solutions that make technology feel like an extension of the team not a barrier. This commitment to solving real business pain points through innovation and simplicity continues to drive our product strategy. [JR]: What products/services do you offer? [IM]: Our portfolio includes industry-specific and horizontal business applications and offer several SaaS and PaaS based solutions and services including such as AutoRecruit (AI-powered recruitment automation), Supplier Relationship Management, Field Service (intelligent field operations), MyFieldAgent, and Employee Self Service. Beyond apps, we are investing heavily in our AI Center of Excellence (AI CoE), which drives innovation in developing intelligent AI agents for recruitment, field service, procurement, and customer support all powered by Microsoft Azure AI and OpenAI technologies. KAISPE’s journey with AI agents Building autonomous agents that think, act, and deliver across industries [JR]: What does your app or agent do, and who is it designed for? [IM]: KAISPE develops AI-powered business applications and intelligent agents that help organizations automate workflows, enhance productivity, and make smarter decisions. Our solutions serve a wide range of users—from field engineers and recruiters to suppliers and enterprise employees. Examples include: MyFieldAgent: Real-time AI support for field engineers with role-based access ensures focus and data security. AutoRecruit & Recruitment Hub: AI-driven hiring tools for job descriptions, resume parsing, skills matching and candidate assessments. MyJobMate: AI-powered job matching and applicant engagement. MyProcureBot: A conversational and autonomous assistant that helps suppliers easily create quotes, manage contracts, and update vendor information automatically. AutoAPX, Travel & Expense & Sales Field: Automate invoice processing, utilize OCR for receipt scanning and leverage AI to auto-categorize expenses based on recognized text and patterns and capture customer data from business cards. Field Service: Uses AI to detect anomalies or irregularities from site images, identify objects automatically, and with Copilot, quickly check inventory, fulfillment dates, and summarize data. All solutions are built under KAISPE’s AI Center of Excellence (AI CoE) and leverage Microsoft Azure AI, Copilot Studio, Power Platform, and Dynamics 365 for secure, scalable, and deeply integrated experiences. [JR]: How has your solution evolved since its initial launch? [IM]: Our journey began with single-use applications tailored to specific customer needs. Over time, we transitioned to standardized, scalable SaaS models with embedded AI features and marketplace deployment. With the launch of our AI CoE, we now build modular agents that personalize and automate workflows at scale—each iteration bringing stronger security, better UX, and deeper integration with Microsoft’s cloud ecosystem. [JR]: What motivated you to start building agents, and what business outcomes have you seen? [IM]: We wanted to make business applications more intelligent and human-like. Users needed faster assistance and guided workflows without relying on back-office teams. That’s why we introduced Agentic AI task-oriented, conversational agents that act and decide autonomously to improve efficiency and create intuitive user experiences. As a result, our customers experience fewer operational delays, faster decision-making, and higher satisfaction. [JR]: How do you prioritize standalone agents versus embedded (in-app) agents in your roadmap? [IM]: We take a strategic approach. Embedded agents enhance existing app experiences—for example, integrating Copilot into Field Service or Travel & Expense Management. Standalone agents like MyProcureBot serve broader use cases across multiple apps. The decision depends on customer needs: if it’s about improving a specific workflow, we embed; if it’s about offering an assistant across systems, we go standalone. [JR]: How have your customers responded to conversational or task-based agents compared to traditional app interfaces? [IM]: Enthusiastically. Solutions like MyFieldAgent, MyJobMate, and MyProcureBot show that users prefer natural interaction over complex menus. Conversational agents simplify tasks and drive higher adoption rates. For many organizations, they’ve transformed routine operations into quick, AI-assisted experiences. [JR]: Which Microsoft tools or frameworks have been most valuable for building agents? [IM]: Microsoft’s stack has been essential: Copilot Studio: For building conversational flows and task logic. Azure AI Studio & Azure OpenAI: For natural language understanding and generative capabilities. Azure Cognitive Services: For speech recognition, translation, and vision features. These tools help us design intelligent, scalable agents that integrate seamlessly with Dynamics 365, Microsoft 365, and Power Platform. [JR]: What challenges have you faced in designing context-aware agents, and how have you overcome them? [IM]: Users expect agents to remember intent and switch topics smoothly. To meet this expectation, we built a context management layer that tracks conversation history, remembers user actions, and connects to backend systems like Dynamics 365. This ensures our agents feel natural and aware—not robotic. [JR]: How do you see agents driving differentiation and discoverability on Microsoft Marketplace? [IM]: Our agent-powered solutions showcase practical AI innovation. When customers explore the Marketplace, they see our focus on conversational, intelligent experiences. This builds trust and aligns with Microsoft’s vision for AI-powered workplaces—helping KAISPE stand out as a partner delivering measurable impact. [JR]: What’s next for KAISPE in terms of agent innovation? [IM]: We’re expanding our AI CoE to focus on multi-agent orchestration and industry-specific templates—starting with healthcare. Our new offerings, KAISPECare and TherapyCare, will deliver agentic AI experiences for small and medium-sized healthcare centers. AI Copilot for Doctors: Auto-generate patient visit summaries Risk flagging for chronic diseases Voice-to-EMR note assistant Drug interaction checking AI Copilot for Patients: Smart appointment suggestions Symptom checking (pre-visit triage) Voice-based booking and registration AI Copilot for Admins: Flag inconsistent or duplicate charges Auto-apply billing codes Generate invoice drafts from consultation notes These Autonomous Agents will empower healthcare professionals with intelligent, voice-driven workflows that save time and improve care. [JR]: How are agents impacting business decision-making for customers? [IM]: Built on AI Foundry, these Agentic AI–powered autonomous agents analyze context, history, and trends to deliver real-time insights and take action based on user intent. In areas like procurement or recruitment or during inspection, they recommend next steps, flag risks, and even handle routine tasks helping businesses make faster, smarter decisions with minimal effort. [JR]: How do you ensure agents stay relevant and continuously learn? [IM]: Through our AI CoE, we continuously update agents based on feedback, performance data, and new Microsoft features. Using Copilot Studio and Azure OpenAI, we feed structured and unstructured data to agents and connect to external knowledge sources. We retrain models regularly to refine responses, improve tone, and adapt to evolving business needs. Marketplace journey & transactable offers [JR]: What motivated KAISPE to publish a transactable offer on the Microsoft Marketplace, and what impact has it had on your business? [IM]: KAISPE saw Microsoft Marketplace as a trusted global platform to reach enterprise customers and simplify procurement through Microsoft’s billing ecosystem. Publishing transactable offers boosted our visibility, credibility, and positioned KAISPE as a verified Microsoft Partner with scalable, ready-to-deploy solutions. This move expanded our global customer base, generated new leads, opened co-sell opportunities with Microsoft field sellers, streamlined sales operations, shortened the sales cycle, and enhanced customer confidence. [JR]: What advice would you give to new partners who are just starting to publish? [IM]: Start with a clear value proposition focused on solving customer problems. Use Marketplace Rewards early, engage with co-sell tools, and make your offers transactable! Treat Marketplace as a strategic growth platform—not just a listing. We leveraged App Advisor, Marketplace Rewards, and co-sell resources to optimize listings, improve visibility, and align with Microsoft’s best practices. Navigating compliance requirements and configuring transactable offers was complex, but support from Microsoft’s Marketplace and Partner Success teams helped us overcome these challenges through technical guidance and collaboration. Lessons learned [JR]: What key takeaways would you share with other partners considering a similar path? [IM]: Invest early in building transactable and secure offers. Leverage Microsoft’s ecosystem and maintain strong communication with your Partner Development Manager. If we were to start over, we’d invest in transactable readiness sooner and engage Marketplace Rewards earlier in the journey. [JR]: Any unexpected wins or challenges? [IM]: A major win has been global visibility — customers from regions we hadn’t directly targeted discovered us through Marketplace. The main challenge was keeping pace with Microsoft’s evolving listing requirements, which improved our processes. [JR]: How has your Marketplace experience shaped your future roadmap? [IM]: It has solidified our focus on building scalable, AI-driven products under the AI Center of Excellence (CoE), strengthening our integration with Microsoft Dynamics 365 and expanding our IP portfolio across industries. ____________________________________________________________________________________________________________________________________________________________ Resources Join ISV Success - Build and publish applications and agents faster with powerful AI developer tools, consultations, and technical guidance—then grow your sales through Microsoft Marketplace Join the marketplace community - Access resources for every stage of the journey on the Microsoft Marketplace, provide feedback, and engage with other partners and Microsoft subject-matter experts focused on your success. Microsoft Marketplace - Your trusted source for cloud solutions, AI apps, and agents Paths for partnership - Learn more about the ways you can partner with us—from building and selling solutions to differentiating your business with a Solutions Partner designation.
New To The Community
Hello ISV Success Community, As a new member to the community, I decided to start with an introduction. I’m Aubin Bakana, Founder and CTIO (Chief Technology & Innovation Officer) of Baobab Logix LTD, now based in Leeds, UK. I lead technology and innovation, driving solutions that are secure, ethical, and intelligent. At Baobab Logix, we’re building future-ready platforms that empower businesses to thrive. One of our flagship innovations is KeepComm Intel, a next-generation contact center solution that combines AI-driven automation with human-in-the-loop architecture for speed, accuracy, and trust. As a Microsoft Azure Solutions Architect Expert, Harvard CS50 certified, and full-stack developer, I bring deep technical expertise and a vision for sustainable innovation. I’m here to connect, collaborate, and share insights with fellow innovators who believe in shaping technology for good. Looking forward to engaging with this amazing community and exploring opportunities to build impactful solutions together! thank you.Microsoft AI agent envisioning series: Build enterprise-ready AI agents
The Microsoft AI Agent Envisioning Series is a four-part webinar experience designed to guide developers through the process of creating AI agents that are ready for enterprise deployment. Microsoft’s AI Agent Envisioning framework offers a structured approach to help developers build agents that are reliable, secure, scalable, and aligned with responsible AI principles. Practical guidance and tools Azure AI Foundry provides tools and templates to support the development of intelligent agents that can operate independently and collaborate effectively. Trustworthy AI principles are integrated throughout the process to help ensure ethical and responsible development. Tools like App Advisor and the Marketplace Value Calculator assist developers in evaluating both the technical and business readiness of their solutions. Next steps The guidance aligns with Microsoft’s architectural standards and helps prepare agents for publication in the Microsoft Marketplace. Learn more by reading Build enterprise-ready AI agents with confidence: Microsoft AI agent envisioning series | Microsoft Community Hub and register for the AI Envisioning Day sessions to steadily move from concept to deployment.App Advisor updates: Build smarter, publish faster with these new features
The App Advisor experience has been enhanced to help you build smarter and publish faster to the Microsoft Marketplace. The six new features make it easier to stay focused, move faster, and scale smarter with apps and agents. Whether you are in the planning, building, or publishing phase of your journey, the new features are designed to meet you where you are, offering curated guidance and actionable insights. Learn how the updates can help you today. Build smarter, publish faster: Here’s what’s new in App AdvisorBuild smarter, publish faster: Here’s what’s new in App Advisor
App Advisor just got a major upgrade - and it’s changing the game for software development companies building apps and agents for the Microsoft Marketplace. Since its MVP launch in January 2024, App Advisor has helped thousands of partners like you streamline their journey. 💬 What partners are saying App Advisor isn’t just a tool - it’s a game-changer. Here’s what partners have shared about their experience: “I appreciate that App Advisor curates the content for the partner since the amount of data available is just so vast. It does a great job of curating for them based on their goals.” Frank Valdivieso, President & CEO, Gryphon Consulting ⚡What’s new? Smarter focus, faster execution, and scalable growth Now, with six new features launched in the US (and global availability coming soon), App Advisor is making it easier than ever to stay focused, move faster, and scale smarter with apps and agents. Here’s what’s new: 🛠️ In-app marketplace offer creation Start your marketplace journey directly within App Advisor - no context switching required. You can now initiate offer creation for popular offer types without leaving the platform. Not signed up to publish - no problem! App Advisor can get you signed up and on your way to creating your offer. 🚀 Tailored recommendations by marketplace offer type Confidently align your app with the right marketplace offer and pricing model using our interactive wizard. Get personalized recommendations based on your app profile and program membership - and fast-track publishing to launch sooner. 📁 Multi-project save with Partner Center linking Advance multiple apps and agents from a single, centralized experience. Save guidance across projects and link each to its Partner Center offer for seamless continuity. 🎯 Membership-based guidance Receive personalized guidance based on your ISV Success or Marketplace Rewards membership. App Advisor adapts its recommendations to help you make faster, smarter decisions. ✅ ISV Success sign-up integration Sign up for ISV Success and resume your workflow without disruption. Unlock benefits like cloud credits, technical consults, and go-to-market resources - all without breaking your build flow. 🎥 Embedded video playback Explore how to build, publish, and grow your apps and agents with step-by-step video guidance. Watch demos and guidance videos directly within App Advisor. Stay in flow with seamless, distraction-free learning, all while keeping the AI-powered assistant visible and ready to help. Ready to accelerate your marketplace success? Dive into App Advisor today to build, publish, and sell transactable offers with clarity, speed, and confidence. Make sure you check out the new Microsoft Marketplace - the single destination to find, try, and buy AI apps, tools, and agents. Read the blog to learn more. Ready to level up with App Advisor? Watch this quick video and unlock what’s next!
