APAC Fabric Engineering Connection
🚀 Upcoming Fabric Engineering Connection Call – Americas & EMEA & APAC! Join us on Wednesday, January 14, 8–9 am PT (Americas & EMEA) and Thursday, January 15, 1–2 am UTC (APAC) for a special session featuring the latest Power BI Updates & Announcements from Ignite with Sujata Narayana, Rui Romano, and other members of the Power BI Product Team. Plus, hear from Tom Peplow on Developing Apps on OneLake APIs. 🔗 To participate, make sure you’re a member of the Fabric Partner Community Teams Channel. If you haven’t joined yet, sign up here: https://lnkd.in/g_PRdfjt Don’t miss this opportunity to learn, connect, and stay up to date with the latest in Microsoft Fabric and Power BI!Americas & EMEA Fabric Engineering Connection
🚀 Upcoming Fabric Engineering Connection Call – Americas & EMEA & APAC! Join us on Wednesday, January 14, 8–9 am PT (Americas & EMEA) and Thursday, January 15, 1–2 am UTC (APAC) for a special session featuring the latest Power BI Updates & Announcements from Ignite with Sujata Narayana, Rui Romano, and other members of the Power BI Product Team. Plus, hear from Tom Peplow on Developing Apps on OneLake APIs. 🔗 To participate, make sure you’re a member of the Fabric Partner Community Teams Channel. If you haven’t joined yet, sign up here: https://lnkd.in/g_PRdfjt Don’t miss this opportunity to learn, connect, and stay up to date with the latest in Microsoft Fabric and Power BI!2026 Is different—Are you ready to win?
2026 Is different—Are you ready to win? 2026 isn’t just another year—it’s a turning point. Cloud go-to-market strategies are being rewritten in real time by AI, marketplaces, co-sell, and ecosystem-led growth. The hard truth? If your strategy isn’t fully aligned this year, you’re going to feel it. That’s why Ultimate Partner is kicking off the year with a must-attend free livestream designed to give you clarity and actionable steps—not theory. On January 13 | 11:00–12:30 pm ET, Vince Menzione, CEO of Ultimate Partner will join two industry leaders for an inside look at what’s next: Jay McBain, Chief Analyst at Omdia, will share his predictions for 2026 and beyond. Cyril Belikoff, VP of Commercial Cloud & AI Marketing at Microsoft, will reveal exciting changes at Microsoft and how to align your GTM strategy for success. This is your chance to ask the tough questions during a LIVE Q&A and walk away with insights you can put into action immediately. ______________________________________________________ 📅 January 13 | 11:00–12:30 pm ET 🎥 Livestream: “Winning in 2026 and Beyond” 👉 Register for FREE: HEREAPAC Fabric Engineering Connection Call
🚀 Happy New Year to all the amazing Microsoft partners I've had the privilege to work with during 2025. I'm excited to announce the first presenter of 2026 for this week's Fabric Engineering Connection call! Join us Thursday, January 8, from 1–2 am UTC (APAC) for an insightful session from Benny Austin. This week’s focus: 🎯 Updates and Enhancements made to the Fabric Accelerator This is your opportunity to learn more, ask questions, and provide feedback. To participate in the call, you must be a member of the Fabric Partner Community Teams channel. To join, complete the participation form at https://aka.ms/JoinFabricPartnerCommunity. We look forward to seeing you at the call!Americas & EMEA Fabric Engineering Connection
🚀 Happy New Year to all the amazing Microsoft partners I've had the privilege to work with during 2025. I'm excited to announce the first presenters of 2026 for this week's Fabric Engineering Connection calls! Join us Wednesday, January 7, from 8–9 am PT (Americas & EMEA) for an insightful session from Yaron Canari: Discover, Manage and Govern Fabric Data with OneLake Catalog. This is your opportunity to learn more, ask questions, and provide feedback. To participate in the call, you must be a member of the Fabric Partner Community Teams channel. To join, complete the participation form at https://aka.ms/JoinFabricPartnerCommunity. We look forward to seeing you at the calls!Microsoft Marketplace offer live? Make it shine. 🌟
App Advisorgives you the fastest path from listing to momentum: clear steps to optimize, promote, and convert on Microsoft Marketplace. Get the practical, step‑by‑step guidance in our new post - then open App Advisor to put it into action. 🔗 Learn more here.Key AI announcements for software developers from Microsoft Ignite 2025
At Microsoft Ignite 2025, Microsoft unveiled a series of AI innovations that signal a significant evolution in how software developers build, deploy, and scale intelligent solutions. Central to these announcements is Microsoft Foundry, a unified platform designed to simplify the development, orchestration, and governance of AI agents across Microsoft’s cloud and application ecosystem. The announcements also introduced Foundry IQ, enabling secure, compliant access to enterprise data for AI agents, along with a new Foundry Control Plane that provides centralized visibility and operational control. Together, these capabilities help reduce complexity while supporting enterprise-grade security, compliance, and scalability requirements. Additional highlights include expanded model choice and flexibility through enhanced Model Router support and deeper integration of third-party models, as well as new capabilities that allow developers to publish and distribute AI agents directly into Microsoft 365 and Teams, creating powerful new go-to-market opportunities. Read the full article to learn more about these Microsoft Ignite announcements, what they mean for software developers, and how to take advantage of Microsoft’s rapidly evolving AI and Marketplace ecosystem.Unlocking growth: The channel-led Marketplace opportunity
The Microsoft Marketplace is creating new ways for partners to scale and grow. This article explores how channel-led strategies can accelerate customer acquisition, expand reach, and drive revenue through marketplace transactions. Learn why embracing marketplace collaboration is critical for future success and how partners can leverage these opportunities to deliver greater value. Unlocking growth: the channel-led Marketplace opportunity | Microsoft Community Hub10 Essential tips for Marketplace success: Insights from Microsoft Ignite 2025
At Microsoft Ignite 2025, the Marketplace took centre stage as the unified platform for cloud and AI innovation. With the global expansion of resale-enabled offers, new incentives, and a reimagined partner ecosystem, the Marketplace is now the fastest path for customers to discover, purchase, and deploy solutions—and for partners to scale. This article distils the top 10 tips for Marketplace success, blending strategic guidance with practical actions for partners ready to lead in the AI-first era. Tip 1: Marketplace is mainstream—Make it core to your strategy The Microsoft Marketplace is no longer an optional channel; it’s the foundation of modern go-to-market. With millions of monthly shoppers and the largest catalogue of AI apps and agents, Marketplace is where customers expect to find, try, and buy solutions. Partners who prioritise Marketplace as their primary route to market are best positioned to capture demand, accelerate sales, and build lasting customer relationships. Treat Marketplace as your digital front door—optimise your listings, ensure discoverability, and align your sales motions accordingly. Introducing Microsoft Marketplace — Thousands of solutions. Millions of customers. One Marketplace. - The Official Microsoft Blog Microsoft Marketplace deal execution To unlock faster time to value and close more strategic deals, partner must understand how Marketplace integration, private offers, and deal constructs work together across customer segments. Tip 2: Integration is the differentiator—Accelerate time to value In today’s fast-moving landscape, speed and integration are critical. Marketplace enables partners to deliver solutions through direct, on-behalf-of, and syndicated sales models, adapting to how customers want to buy. By leveraging Marketplace’s integration with Microsoft’s cloud ecosystem, partners can streamline procurement, reduce onboarding friction, and deliver value faster. The ability to scale across geographies and segments is a unique differentiator—embrace it to stay ahead. Tip 3: Master private offers—Customise for customer needs Private offers are a powerful lever for partners to tailor deals, pricing, and terms to specific customer requirements. Marketplace’s private offer capabilities allow you to negotiate directly, offer flexible billing, and align with customers’ pre-committed cloud spend. Understanding the private offer flow—from creation to acceptance—enables you to close strategic deals efficiently while maintaining control over the customer experience. Tip 4: Understand deal constructs—Align to customer segments Every customer segment—SMB, mid-market, enterprise—has unique procurement needs and deal structures. Marketplace supports a range of constructs, from private offers to multiparty and CSP deals. Partners who understand these nuances can better align their sales motions, optimise for MACC (Microsoft Azure Consumption Commitment) alignment, and deliver tailored solutions that resonate with each audience. Read more information on Tips 2,3,4 here: Boosting cloud and AI ROI: The power of Microsoft Marketplace | Microsoft Community Hub Scaling Marketplace impact through visibility and relationships Long-term Marketplace growth depends on being discoverable, co-sell ready, and disciplined in how you manage pipeline and relationships with both customers and Microsoft field teams Tip 5: Be public, transactable, and co-sell eligible Visibility and credibility are essential for Marketplace success. Ensure your solutions are not just listed, but transactable and co-sell eligible. This signals to Microsoft and customers that your offer is robust, secure, and ready for enterprise deployment. Co-sell eligibility unlocks joint go-to-market opportunities, larger deal sizes, and deeper engagement with Microsoft’s field teams. Invest in technical validation and business readiness to maximise your Marketplace impact. Tip 6: Focus on pipeline management and relationship building Effective pipeline management is the backbone of Marketplace growth. Use Marketplace tools to track leads, map stakeholders, and drive proactive engagement. Build relationships with customers and Microsoft field teams, leveraging account intelligence and industry references to differentiate your proposition. A marketplace-first approach, combined with strong relationship management, accelerates deal closure and drives repeat business. Read more information on Tips 5 & 6 here: How we talk about the value of Microsoft Marketplace with customers | Microsoft Community Hub Investing in the teams and framework that power Marketplace success A repeatable and scalable Marketplace motion requires intentional investment in the people, processes, and operating frameworks that support consistent execution. Tip 7: Build your Marketplace practice—Invest in people and process Marketplace success is a team effort. Invest in building a dedicated Marketplace practice, engaging cross-functional teams across sales, marketing, operations, and technical enablement. Adopt proven frameworks (such as MEDDPICC), focus on enablement and execution, and create a culture of continuous learning. A strong internal process ensures you can scale, adapt, and capture every opportunity Marketplace presents UK Microsoft Marketplace Channel Assets Extending Marketplace growth through partners and go-to-market investment To scale beyond direct sales, partners must activate channel-led motions and fully leverage Microsoft’s go-to-market resources and incentives to expand reach, drive demand, and accelerate growth. Tip 8: Embrace channel-led opportunities—Scale through partnerships Marketplace is a platform for partnership. By enabling channel partners to resell your solutions—via resale-enabled offers, multiparty private offers, and CSP private offers—you unlock new markets and customer segments. Distributed marketplaces empower partners to bundle software and services, creating differentiated value propositions. Building a strong channel ecosystem is essential for scaling reach and driving sustainable growth. Tip 9: Leverage go-to-market resources and incentives Microsoft offers a comprehensive suite of go-to-market resources—co-branding, marketing benefits, Azure credits, and more. Take full advantage of these incentives to fuel your Marketplace growth. Optimise your listings, participate in promotional programmes, and use Azure sponsorships to drive preference and accelerate sales. Stay informed about new programmes and adapt quickly to maximise your benefits. Read more information on Tips 8 & 9 here: December edition of Microsoft Marketplace Partner Digest | Microsoft Community Hub Strengthening Marketplace success through community engagement The most successful Marketplace partners don’t just participate – they actively contribute, collaborate, and help shape the evolution of the Marketplace ecosystem. Tip10: Join and shape the Marketplace Community Marketplace is more than a platform—it’s a thriving community of partners, Microsoft SMEs, and innovators. Engage in peer-to-peer learning, share best practices, and provide feedback to help shape the future of Marketplace. Early access to new features, direct support, and community recognition are just some of the benefits. By contributing to the community, you not only accelerate your own success but help raise the bar for the entire ecosystem. aka.ms/marketplacecommunity Microsoft Marketplace is the trusted destination for cloud and AI solutions, connecting customers and partners in a unified, scalable ecosystem. By embracing these ten tips, partners can unlock new growth, accelerate innovation, and lead in the AI-first era. The time to act is now—make Marketplace the cornerstone of your strategy and join the community shaping the future of digital commerce.Communicating the value of Microsoft Marketplace
Helping customers understand the true value of Microsoft Marketplace is key to driving adoption and success. This recent article shares practical approaches for framing conversations around business outcomes, cost optimization, and innovation. Learn how to position Marketplace as a strategic enabler, highlight its role in accelerating procurement, and demonstrate measurable impact for your customers. How we talk about the value of Microsoft Marketplace with customers | Microsoft Community Hub
