BIMI Logos – Another Way to Stop Email Spoofing

%3CLINGO-SUB%20id%3D%22lingo-sub-296677%22%20slang%3D%22en-US%22%3EBIMI%20Logos%20%E2%80%93%20Another%20Way%20to%20Stop%20Email%20Spoofing%3C%2FLINGO-SUB%3E%3CLINGO-BODY%20id%3D%22lingo-body-296677%22%20slang%3D%22en-US%22%3E%3CP%3E%26nbsp%3B%3C%2FP%3E%0A%3CP%3EBrand%20Indicators%20for%20Message%20Identification%20(BIMI)%20is%20a%20new%20industry%20effort%20to%20help%20identify%20email%20from%20reputable%20companies%20by%20displaying%20their%20logo%20alongside%20email%20(and%20potentially%20other%20items)%20in%20applications.%3C%2FP%3E%0A%3CP%3E%3CA%20href%3D%22https%3A%2F%2Foffice365itpros.com%2F2018%2F12%2F06%2Fbimi-office365%2F%22%20target%3D%22_blank%22%20rel%3D%22nofollow%20noopener%20noreferrer%20noopener%20noreferrer%20noopener%20noreferrer%20noopener%20noreferrer%20noopener%20noreferrer%22%3Ehttps%3A%2F%2Foffice365itpros.com%2F2018%2F12%2F06%2Fbimi-office365%2F%3C%2FA%3E%3C%2FP%3E%3C%2FLINGO-BODY%3E%3CLINGO-LABS%20id%3D%22lingo-labs-296677%22%20slang%3D%22en-US%22%3E%3CLINGO-LABEL%3EExchange%20Server%3C%2FLINGO-LABEL%3E%3C%2FLINGO-LABS%3E%3CLINGO-SUB%20id%3D%22lingo-sub-1535074%22%20slang%3D%22en-US%22%3ERe%3A%20BIMI%20Logos%20%E2%80%93%20Another%20Way%20to%20Stop%20Email%20Spoofing%3C%2FLINGO-SUB%3E%3CLINGO-BODY%20id%3D%22lingo-body-1535074%22%20slang%3D%22en-US%22%3E%3CP%3E%3CA%20href%3D%22https%3A%2F%2Ftechcommunity.microsoft.com%2Ft5%2Fuser%2Fviewprofilepage%2Fuser-id%2F64%22%20target%3D%22_blank%22%3E%40Tony%20Redmond%3C%2FA%3Eincentivising%20the%20dmarc%20records%20to%20move%20from%20p%3Dnone%20i%20think%20is%20a%20great%20idea%20might%20get%20the%20exec's%20on%20board.%26nbsp%3B%20According%20to%20June%201%20still%20no%20take%20up%20from%20MS%26nbsp%3B%26nbsp%3B%3CA%20href%3D%22https%3A%2F%2Fbimigroup.org%2Fbimi-adoption-june-2020%2F%22%20target%3D%22_blank%22%20rel%3D%22nofollow%20noopener%20noreferrer%20noopener%20noreferrer%20noopener%20noreferrer%20noopener%20noreferrer%22%3Ehttps%3A%2F%2Fbimigroup.org%2Fbimi-adoption-june-2020%2F%3C%2FA%3E%3C%2FP%3E%3C%2FLINGO-BODY%3E%3CLINGO-SUB%20id%3D%22lingo-sub-1758517%22%20slang%3D%22en-US%22%3ERe%3A%20BIMI%20Logos%20%E2%80%93%20Another%20Way%20to%20Stop%20Email%20Spoofing%3C%2FLINGO-SUB%3E%3CLINGO-BODY%20id%3D%22lingo-body-1758517%22%20slang%3D%22en-US%22%3E%3CP%3EGlad%20I%20found%20this%20article%20and%20as%26nbsp%3B%3CA%20href%3D%22https%3A%2F%2Ftechcommunity.microsoft.com%2Ft5%2Fuser%2Fviewprofilepage%2Fuser-id%2F217567%22%20target%3D%22_blank%22%3E%40Joshua%20Bines%3C%2FA%3E%26nbsp%3Bpoints%20out%20the%20situation%20hasn't%20changed%20as%20of%20June%20%3CSTRONG%3E2020%20%3C%2FSTRONG%3Eaccording%20to%20BIMI%20working%20group.%20I%20would%20go%20further%20and%20suggest%2C%20like%20one%20of%20the%20commentators%20on%26nbsp%3B%3CA%20href%3D%22https%3A%2F%2Ftechcommunity.microsoft.com%2Ft5%2Fuser%2Fviewprofilepage%2Fuser-id%2F64%22%20target%3D%22_blank%22%3E%40Tony%20Redmond%3C%2FA%3E%26nbsp%3Boriginal%20page%2C%20that%20Microsoft%20are%20muddying%20the%20waters%20and%20confusing%20both%20implementers%20and%20recipients.%26nbsp%3B%3CBR%20%2F%3E%3CBR%20%2F%3EThe%20%22new%22%20Microsoft%20approach%20was%20supposed%20to%20be%20more%20open%20standards%20orientated%20and%20they%20have%20made%20some%20good%20progress%20in%20this%20area.%20However%2C%20lack%20of%20DMARC%20reporting%20and%20BIMI%20support%20is%20very%20disappointing%20in%20overcoming%20phishing%2FSPAM%20as%20an%20industry%20wide%20initiative.%3C%2FP%3E%3C%2FLINGO-BODY%3E
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MVP

 

Brand Indicators for Message Identification (BIMI) is a new industry effort to help identify email from reputable companies by displaying their logo alongside email (and potentially other items) in applications.

https://office365itpros.com/2018/12/06/bimi-office365/

2 Replies
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@Tony Redmondincentivising the dmarc records to move from p=none i think is a great idea might get the exec's on board.  According to June 1 still no take up from MS  https://bimigroup.org/bimi-adoption-june-2020/

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Glad I found this article and as @Joshua Bines points out the situation hasn't changed as of June 2020 according to BIMI working group. I would go further and suggest, like one of the commentators on @Tony Redmond original page, that Microsoft are muddying the waters and confusing both implementers and recipients. 

The "new" Microsoft approach was supposed to be more open standards orientated and they have made some good progress in this area. However, lack of DMARC reporting and BIMI support is very disappointing in overcoming phishing/SPAM as an industry wide initiative.