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Cooperative (co-op) Marketing Funds are a key investment provided to partners through Microsoft’s partner incentive programs. These funds are used by partners for marketing investments that can both grow sales pipeline and enhance the market image of the company. In addition, the funds can be used for readiness activities to support the attainment of valuable Microsoft certifications and best-practice development around strategic Microsoft solutions.
To help you optimize use and impact from these co-op funds, the Microsoft Partner Incentives team will conduct Office Hours to share valuable resources and reminders for key execution dates.
