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Unlocking the Channel Opportunity: Strategies for Marketplace Success
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Session title: Unlocking the Channel Opportunity: Strategies for Marketplace Success
Session description: For Microsoft partners and ISV Success members under NDA: Learn how to activate the Microsoft commercial marketplace for your go-to-market strategy. Explore best practices for maximizing the marketplace opportunity, with an emphasis on collaborative selling with other partners.
Presented by
Kristyn Maddox Director, Marketplace Product Marketing
Microsoft
Kristyn supports product marketing for the commercial marketplace. With 15+ years in the industry across developer and partner, Kristyn focuses on driving customer adoption of the marketplace across partner, seller, and customer audiences. Last fall, Kristyn helped lead the first external facing Marketplace Summit.
Jason Rook Director, Product Marketing
Microsoft
Jason has been a thought leader, advisor, and innovator in the Microsoft ecosystem for over 25 years. He is currently a Director of Product Marketing in Microsoft’s Marketplace and ISV Journey organization where he is responsible for building and executing strategies to accelerate ISV revenue growth by tapping into Microsoft’s ecosystem of Systems Integrators, MSPs, Resellers, and Distributors.