Thanks for joining! The full session is now available to watch on demand. Continue the discussion and connect with others in the Marketplace Community: aka.ms/Community/Marketplace

Below are the links referenced in today's presentation, as well as questions covered during the live Q&A:

Resource links: 

• Reach out to azure-cosell@tackle.io
• Blog: Best practices for scaling channel-led growth in Microsoft Marketplace

• The RevOps Playbook to Cloud GTM

• Find multiparty private offer eligible channel partners at aka.ms/marketplacechannelUK

 

Q&A:

Question – What does the buyer experience look like compared to a standard private offer? – answered at 21:24.

Question – Can MPOs still support custom payment schedules? – answered at 23:14.

Question – How do you decide when to take a deal directly through Marketplace versus leveraging a channel partner? – answered at 23:50.

Question – What kind of software companies would benefit most from a channel-led motion? – answered at 25:17.

Question – What are some effective pipeline gen strategies for channel deals through Marketplace? – answered at 27:52.