Why Microsoft recommends ads from Windows 11 settings?

Windows adware, what else is new

Recommendations can help keep users engaged with the Microsoft ecosystem. For example, if a user is shown ads for apps or services that enhance their Windows experience, they're more likely to stay within the Microsoft ecosystem.

You can turn it off....but certain updates just add this thing back.

Microsoft's goal is to provide users with a personalized experience that caters to their interests and preferences. By displaying ads, they can learn more about users' behavior and tailor the ads to their interests, making the experience more relevant and engaging.

Microsoft includes ads in Windows 11 settings to promote their own services like Microsoft 365, OneDrive, and Edge. This helps boost engagement with their ecosystem and drive subscriptions. While some find these ads useful, others see them as intrusive and choose to disable them for a cleaner experience.

1.Revenue Generation: Advertising can serve as a source of revenue for Microsoft. By promoting their services or third-party products, they can create additional income streams.

2.Personalization: The ads can be tailored based on user behavior and preferences, which may enhance user engagement and satisfaction. The targeted approach aligns the ads with users' interests, making them more relevant.

3.Promotion of Services: Microsoft often uses this space to promote its own services and products, such as Microsoft 365, Xbox Game Pass, and others. This helps to inform users about functionalities they may not be aware of.

4.User Engagement: Ads can encourage users to explore new features or products that they may not have considered before, leading to greater interaction with the Windows ecosystem.

5.Market Positioning: By showcasing its own tools and services, Microsoft can strengthen its position within the competitive landscape of operating systems and digital services.

I don't see this recommendation on 24H2 any more.

I don't see this recommendation on Windows 11 for a long time. Probably MS has fixed the issue.