Help! Can’t boot into any usb Windows!

I’ve just transplanted my computer into a new rog strix b550 mobo due my old one seemingly dying on me.
I formatted the SSD hoping for a clean install of windows 11.
However, upon booting the system, I can’t get it to go into windows from the USB.

I’ve tried creating the boot media via the windows tool. I’ve tried making usb media via rufus too.
I’ve even tried making a windows 10 boot drive too. All of them seem to give me a black screen after coming out of choosing a boot in the bios.
Sometimes I get the windows logo with a forever spinning wheel but that’s the maximum I can get happening.
I also tried updating the bios, so now that’s at the latest version.