Fresh Windows 11 Install Issues

I am installing a fresh version of windows 11 onto my new computer. I've installed windows 11 multiple times on computers, got the .iso file from microsofts website, and am using rufus to format my usb drive. I am using a Ryzen 5 3600, a PNY 250GB ssd, GTX 1060 graphics card, 16gb ram, and a B550 motherboard. 

When I plug the usb in and power on the computer, I got the error "INSTALL DRIVER TO SHOW HARDWARE" with a file explorer searching for some driver the computer needs. Below this there is a comment that states "A MEDIA DRIVER YOUR COMPUTER NEEDS IS MISSING. THIS COULD BE A DVD, USB, OR HARD DISK DRIVER. IF YOU HAVE A CD, DVD, OR USB FLASH WITH THE DRIVER ON IT, PLEASE INSERT IT NOW.".

Here are the different "fixes" I have tried:

Different USB port, Different USB stick, Redownloaded rufus and .iso file, AHCI in the bios, disabled usb legacy mode, used other reformatting apps, partitioned the ssd for bigger boot partitions.

I have no idea what this driver is supposed to be, or where to get it. Looking to get some help from this community forum.