BSOD on New PC Build ?

I built a PC about three weeks ago that was functioning well until it recently got stuck in a repair loop. It goes from a 'preparing automatic repair' screen, turns off and on, and every few cycles will show a windows blue screen for a few seconds with a 'PHASE1_INITIALIZATION-FAILED' stop code before starting the cycle over again.

I am at a loss about what the issue is and how to fix anything. I don't know if I have a compatibility issue or hardware issue or what. I have attempted to boot a USB with Windows on it in order to do a fresh re-install but I cannot get the USB to boot, even when I use F11 upon starting to direct boot to the USB, nothing happens. I am at a loss. I was considering wiping my SSD because the computer is so new and I wouldn't lose anything, but at this point I don't think that would solve anything.