SharePoint Brand Center Beyond Fonts

The Brand Center is an app that is deployed to the same site where you previously created Org Asset libraries. The important thing to note is that for now, the app can only be deployed to that same site, which you can create when you deploy the app or you can just add the app to the site where you already have Org Asset libraries. For now, nothing has changed about Org Asset libraries - so use them the way you have always done. But the Brand Center is an evolving feature. The next thing to come to the Brand Center will be the ability to create themes without using PowerShell. More will come to the theming capability and colors for sites soon. The biggest benefit that I see to the Brand Center is that it is part of a centralized site where your brand and comms managers can manage fonts, colors, images, and file templates for your tenant - in one place. If you are a Site Owner of the site where the Brand Center app is deployed, you can manage your org branding as a brand/comms manager - without needing to go to the SharePoint Admin. My clients have been using the site that hosts the Brand Center app to be the site where other org brand assets (besides images, logos, and file templates) are stored - like their writing style guide and other resources to help ensure that their brand and styles are applied consistently across SharePoint content and beyond.