Communications Sites web parts audience

I'm not sure how Microsoft can not include this feature. For companies that want to use the OOTB webparts they're delivering as an Intranet offering with no custom code or 3rd party solution (after all, not every company has a budget for this sort of stuff) targetting content is fairly fundamental. And because many of the webparts are driven from direct configuration rather than lists, there's an extra unnecessary step in there imo. Being able to populate content into a list/library apply permissions or audiencing to it and then let the "Hero" take care of surfacing that, is surely what we should be aiming for. Not, user creates page, tells admin about it, admin goes and edits webpart to surface the article.